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Copy of Disney Presentation
Transcript of Copy of Disney Presentation
1923: Walt Disney creates a series called Alice's Comedies
1925: Walt Disney gets Married and starts family
1928: Walt Disney creates Mickey Mouse and Steamboat Willie
It All Started With a Mouse...
Drawings on a train ride
Depression turns in to a positive idea
"Here in Florida, we have something special we never enjoyed at Disneyland...the blessing of size. There's enough land here to hold all the ideas and plans we can possibly imagine."
It all Started with a Mouse...
Disney World is like a piece of clay: If there is something I don’t like, I’m not stuck with it. I can reshape and revamp.
- Walt Disney
NEW MARKETING STRATEGIES
Off Stage: Internal Communication
BEHIND THE SCENES:
The Historical Journey
Working with Integrity
Standards of Business Conduct
Employee Policy Manual
"We must never lose sight of the ethical responsibility that comes with working at The Walt Disney Company." _Bob Iger, Chairman & Chief Executive
DISNEY QUALITY STANDARDS
... and may all your dreams come true.
A Presentation by Ele Chakraborty,
Bailey McGrath & Nara Kim
Walt Disney World Resort
"Walt Disney World Resort & EPCOT"
the second of four theme parks
EPCOT Center: on October 1, 1982,
a major undertaking for Disney
Walt Disney World Resort
"Disney World Tokyo"
Disney theme Park
April 15, 1983
What about Mickey?
Yesterland for Tomorrow
The Disney Channel
"To infinity and Beyond"
The first Disney Store
Glendale, California on March 28, 1987
US, Canada, Europe VS. Japan
Era from 1989 t0 1999
Created 10 animated films
The Little Mermaid (1989), The Rescuers Down Under (1990),
Beauty and the Beast (1991), Aladdin (1992),
The Lion King (1994), Pocahontas (1995),
The Hunchback of Notre Dame (1996), Hercules (1997),
Mulan (1998) and Tarzan (1999).
“the Disney Decade”
“35 Years of Magic”
The Disney Decade
Disney Chairman Michael D. Eisner
Five times its 1980 total
Disney Animal Kingdom
" - 1998
35 Years of Magic
Special Deco and Logos
** Targeted Family **
"Be our guest"
"Voice of experience"
"I 'm too excited to sleep"
More than _______ cast members
__________ employer in the US
1997, What happened?????
The Birth of Disney World
THE EVOLUTION OF MICKEY
Home to one hotel room in the center
Was originally intended for Disney and his family to stay
Disney completed the room in 2005 and it is called the Cinderella Castle Suite.
Can’t actually book this room; for promotional purposes only
Death of Walt Disney
Roy Disney takes over
Opens on July 17th, 1955
Five Original Lands
Source: Time Magazine
Long Process...but worth it
Opened on October 1st, 1971
Magic Kingdom, Hotels, and Fun!
Rides/Features introduced in the 70's
Death of Roy Disney
Disney World size comparisons