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Copy of Disney Presentation

Presentation about the Walt Disney World Company!
by

Bailey McGrath

on 5 March 2014

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Transcript of Copy of Disney Presentation

1901: Walter Elias Disney was born on December 5th
1922: Laugh-O-Grams
1923: Walt Disney creates a series called Alice's Comedies
1925: Walt Disney gets Married and starts family
1928: Walt Disney creates Mickey Mouse and Steamboat Willie
Walt Disney
It All Started With a Mouse...
Drawings on a train ride
Depression turns in to a positive idea
Name change
Learning lessons
"Here in Florida, we have something special we never enjoyed at Disneyland...the blessing of size. There's enough land here to hold all the ideas and plans we can possibly imagine."
W
alt
D
isney
W
orld
It all Started with a Mouse...
PROGRAMS
2000s
Disney World is like a piece of clay: If there is something I don’t like, I’m not stuck with it. I can reshape and revamp.
- Walt Disney

NEW MARKETING STRATEGIES
Off Stage: Internal Communication
BEHIND THE SCENES:
The Historical Journey
Working with Integrity
Standards of Business Conduct
Employee Policy Manual
Traditions
"We must never lose sight of the ethical responsibility that comes with working at The Walt Disney Company." _Bob Iger, Chairman & Chief Executive
SAFETY
DISNEY QUALITY STANDARDS
COURTESY
EFFICIENCY
SHOW
... and may all your dreams come true.
A Presentation by Ele Chakraborty,
Bailey McGrath & Nara Kim
Walt Disney World Resort
"Disney Renaissance"
"International"
"Broadcasting"
"Walt Disney World Resort & EPCOT"
EPCOT Center
the second of four theme parks
EPCOT Center: on October 1, 1982,
a major undertaking for Disney
Walt Disney World Resort
($1billions)
International
"Disney World Tokyo"
The first
international
Disney theme Park
In Japan
April 15, 1983
What about Mickey?
Yesterland for Tomorrow
Broadcasting
In 1983
The Disney Channel
18 hours
"To infinity and Beyond"
The first Disney Store
Glendale, California on March 28, 1987
US, Canada, Europe VS. Japan
Disney Renaissance

Era from 1989 t0 1999
Animated films
Created 10 animated films
The Little Mermaid (1989), The Rescuers Down Under (1990),
Beauty and the Beast (1991), Aladdin (1992),
The Lion King (1994), Pocahontas (1995),
The Hunchback of Notre Dame (1996), Hercules (1997),
Mulan (1998) and Tarzan (1999).
1990s
“the Disney Decade”
“35 Years of Magic”

“TV Advertisement”
1950's
The Disney Decade
January 1990
Disney Chairman Michael D. Eisner
10-year-building plan
Five times its 1980 total
"
Disney Animal Kingdom
" - 1998
35 Years of Magic
1970's
Most successful
Most popular
Video released
Special Deco and Logos
TV Advertisement
** Targeted Family **
“Summer Sensation”
"Be our guest"
"Voice of experience"
"Roughing it"
"I 'm too excited to sleep"
1960's
More than _______ cast members
__________ employer in the US
1997, What happened?????
The Birth of Disney World
THE EVOLUTION OF MICKEY
1928
1950s
1960s
1970s
1980s
1990s
2000s
WELCOME TO
PANDORA

"

Home to one hotel room in the center
Was originally intended for Disney and his family to stay
Disney completed the room in 2005 and it is called the Cinderella Castle Suite.
Can’t actually book this room; for promotional purposes only
FUN FACTS...
CINDERELLA'S CASTLE
Death of Walt Disney
Lung Cancer
Roy Disney takes over
Urban Legend
Opens on July 17th, 1955
$17.5 Million
Five Original Lands
Disneyland Disaster
Source: Buzzfeed
Source: WordPress
Source: Time Magazine
Fun Fact!
Long Process...but worth it
Opened on October 1st, 1971
Magic Kingdom, Hotels, and Fun!
Rides/Features introduced in the 70's
Death of Roy Disney
Birthday Celebration
Disney World size comparisons
1980s
Full transcript