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Charmaine Manlangit

on 15 May 2013

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Gardenia's Humble Beginnings Tracing back its history 1978 Singapore Malaysia and Thailand Asia 1997 Philippines Gardenia has gained wide acceptance and is now considered as the most widely distributed loaf brand, reaching many parts of the country Pandan Loop March 1983 QAF Limited through Gardenia International Pte. Ltd. established Gardenia Bakeries Philippines Inc. Laguna International Industrial Park (LIIP), Biñan, Laguna Gardenia Philippines 1998 they are still looking for aggressive, hardworking, result-oriented and ambitious individuals Human Resource and Job Design QUALITY MANAGEMENT Product design the Laguna plant has 700 employees which comprises of permanent and probationary personnel

the Cebu plant generated jobs for Visayas residents and will help in improving the city’s economy.

Gardenia hired more than 50 employees for production, sales and administration functions. Plant Layout “Unfortunately, it takes a longer time to ship breads to Cebu and since Gardenia guarantees freshness in all its delivery, the only way to serve them is to put a plant in Cebu. And now, we are very happy to be finally here. Cebuanos deserve breads which have all the attributes of good bread—good taste, freshness, freshly baked aroma, softness, and nutritive value,”

- Mr. Simplicio Umali, Jr
Gardenia President and General Manager Serving Areas:
Central Visayas
Northern Mindanao market
Cagayan de Oro
Butuan, Iligan
Malaybalay reaching all the way to Davao. Serving Areas:
Metro Manila
Luzon Archipelago (from Laoag to Tuguegarao all the way to Bicol Area)
Western part of Visayas ( including Mindoro, Panay and Negros islands)
Eastern part of the Visayas (serving the major islands of Samar and Leyte ) Gardenia Plant - Cebu
which was started operations on January 5, 2011.
can produce 2,000 loaves and buns per hour

or a 50,000 loaves and buns DAILY. Using State-of-the-art-bread manufacturing plant Gardenia Plant – Laguna
can produce:
6,000 loaves of classic and wheat bread
4,000 flavored loaves
2,000 buns

a total of 12,000 loaves and buns per hour
or a 650,000 loaves and buns DAILY. Using State-of-the-art-bread manufacturing plant PANTALEON, LUISITA NIMFA B. Processing and Capacity Strategy A: Bread is not a high-calorie food. An average slice of bread contains 80 calories but the calories really start to add up when bread is topped with lots of butter, margarine, peanut butter or mayonnaise. If you want to control your weight, stick to jam, low fat spreads, cottage cheese, plain yoghurt or eat bread on its own.
  Q: How many calories are in bread? A: Seal the pack with its unique G-lock device. After getting the slices you need, simply re-seal the pack with G-lock, this prevents air from drying out the bread. 
Save the top end slice of the loaf. Use it to cover the rest of the loaf to retain softness and moistness.
Keep bread in a cool, dry, and dark place. Placing it under direct sunlight for a long period of time may cause the bread to moisten and lead to premature molding. Also, avoid storing bread near hot areas such as the top of refrigerators, gas stoves, etc.
Bread easily absorbs odors. Keep it away from items that emit strong odors such as onions, detergents and insecticides.
Make sure your hands are clean. Touching bread with unclean hands can cause premature molding.
You may store remaining bread in the refrigerator to prolong its set shelf life. Then reheat in toaster for 3 to 5 minutes. Q: How can you keep breads’ freshness longer? Gardenia will keep the position of their product as a high quality and fresh product as well as become consumer focused and customer only choice.
Gardenia is focusing on the guidelines: “Our Quality Guarantee” and “Customer Deserve the Best”.
All Gardenia products are made from the finest quality ingredients to deliver highest value for every day.
Gardenia gain competitive advantage using high-tech manufacturing machine that carries the quality and freshness guarantee of Gardenia product. Strategy Formulation We, at Gardenia Bakeries Philippines, are committed to delight consumers by providing best quality bakery products.
We aim for excellence through innovation and continuous improvement of our processes, products and services, ensuring compliance with our customers’ and applicable statutory and regulatory requirements.
We are steadfast in our commitment that quality begins with each and every one of us. Our Quality Policy A: Both whole wheat and white bread are made from wheat flour. Whole wheat bread includes the entire kernel-the bran, germ and endosperm while the white bread is milled from only the endosperm. Both whole wheat and white breads are high in complex carbohydrates and low in fat. Q: What’s the difference between whole wheat and white bread? Gardenia‘s using unique packaging which attracts consumers.
First company using G-lock had gain the competitive advantage.
Gardenia changed packaging from being boxed-like packaging to colourful labels.
It stand out when displays on shelves and become popular among consumer. ENRICHING LIVES
Daily Bread: Reaching out to the less fortunate 
e-CSR: Quickly responding to victims of calamities
HEALTH: Health is wealth
EDUCATION: Creating a Major Educational Plant Tour Destination in the Philippines
ENVIRONMENT: GREEN PRACTICES, ENCOURAGING OTHERS TO FOLLOW  CORPORATE SOCIAL RESPONSIBILITY Gardenias become the bread leader not just because of the high quality product.
Gardenia core products will be very beneficial especially in terms of quality, nutrition, health, hygiene and most important consumer believe and satisfaction. Core Competency of Gardenia Delight to more and more satisfied customers as it continues to create, innovate and share new, delicious and healthful product. Goal Our vision is to become the premier company in the baking industry and the related food and beverage industry, known and emulated for our best quality products that delight the consumer. It is the pride of every employee, investor, trade partner and stakeholder. Vision Gardenia’s Key Personnel Ms. Pamela V. Dimayuga
Financial Controller

Mr. Nestor E. Constancia
Marketing & Sales Manager

Mr. Ninoh Z. Jallores
Executive Baker/Baking Operations Controller

Ms. Cristina P. Domondon
Manufacturing Manager Mr. Simplicio P. Umali Jr.
President & General Manager

has been the Gen. Manager of Gardenia since August 1999
served as the Chief Executive Officer of Dutch Boy (Philippines) Inc.
served as the Country Manager of Hoechst Marion Roussel (Philippines).
served as a part-time assistant professor and lecturer of Marketing at De La Salle University of the Philippines for 12 years
a graduate of Business Administration (majored both in Finance and Marketing)
holds a Master of Business Administration from the University of the Philippines Gardenia’s Key Personnel The two industrial parks have created a good image in contributing favorably in Biñan City as well as in the Philippine Economy in terms of local employment and the generation of foreign exchange.

Biñan, Laguna has benefited a large number of residents being employed in different companies one of these is Gardenia Bakeries Philippines Inc. Laguna International Industrial Park (LIIP) and the Laguna Technopark Incorporated (LTI) Gardenia Plant – Cebu
- Is located at General Milling Corp Compound, Manuel L. Quezon National Hi-Way, Pajo, Lapu-Lapu City, Cebu, Philippines Location Gardenia Plant – Laguna
- Is located at Gardenia Centre, Block 9, Lots 4 & 5, Star Avenue, Laguna International Industrial Park (LIIP), Mamplasan, Biñan, Laguna, Philippines Location High quality control team has set up by Gardenia in order to ensure that all ingredients and raw material are fresh and with best quality.
From selecting to purchasing, they are strict in checking the specification and the quality of product and finest ingredients.
Gardenia is using Just-in-time system in purchasing their raw materials.
Therefore, they are very efficient in inventory control. Input We, at Gardenia Bakeries Philippines, are committed to assure customers and consumers that our products are produced with superior quality ingredients and according to strict safety and hygienic standards that comply with statutory and regulatory requirements. Food Safety Policy A: You can slice it and grill it to make bruschetta, cut it up to make bread pudding, croutons, bread salad or stuffing. You can also make bread crumbs and use it as stuffing and thickeners in soups and dips. Q: What to do with days-old bread? Product



People Four Ingredients of Success Customer Driven- We always put the customer first in everything we do.
Innovation- We constantly initiate change and encourage creativity
Teamwork and Professionalism- We are one company, one team working together professionally.
Integrity- We uphold honesty and objectivity in the things that we do.
Excellence- We relentlessly pursue continuous improvement and aim for the highest standard in our work.
Stewardship (Malasakit)- We treat company resources with pride as if they are our own. Core Values Our mission is to serve consumers with the best quality assortment of great-tasting bakery and related food and beverage products, with world-class manufacturing facilities and an efficient nationwide distribution network, thereby providing a fair return on shareholder investments. Mission Gardenia Philippines offers a wide array of superior bakery products including white, wheat and health breads, flavored loaves, pandesal and snack items like snack cakes, muffins and toasts.
Gardenia breads are known for their good taste, freshness, softness, oven-baked aroma and nutritive value. The popular Classic White Bread is cholesterol free and bromate free, has zero transfat, and is vitamin and mineral fortified, exceeding DOH recommendations.
Its product slogan "So good...you can even eat it on its own" best describes the product benefits. Gardenia Muffins Fun Bun SNACKS Cinnamon Toast Butter Toast CRUNCHY-LICIOUS TOASTS Hamburger Bun Pandesal BUNCH OF BUNS Classic White Bread 
Thick Slice Classic White Bread 
Regular Slice CLASSIC WHITE BREAD Wheat Cranberry Loaf High Fiber Whole Wheat Bread HEALTHY-LICIOUS BREAD Amazing Blackforest Loaf Chocolate Chip Loaf FLAVOR-LICIOUS BREAD The G-Lock Story Gardenia is first in the country to use a unique automated G-lock system in its packaging.
It is a small but powerful plastic clip that seals in the bread´s freshness.
It shows the product´s "Best B4" date and retail price.
The G-lock contains all of the vital information that the consumers might need such as the "best before" date and the suggested retail price.
It even contains information on which production line the bread was produced, and the batch number. The G-Lock Story The G-lock system is Gardenia´s way of keeping customers informed through a unique quality system that is accessible and understandable to all.
Now, buyers have a reliable way of knowing which bread is the freshest giving them the freedom to choose whether they´re going to buy the bread or not.
That is consumer empowerment rolled into the small, unique plastic chip. COLOR-CODED G-LOCK To prevent confusion, 1 color per day is assigned, thus there are 7 G-lock colors assigned for the 7 days of the week.  IT SENIOR SUPERVISOR - Laguna  
•      Candidate must possess at least a Bachelor's/College Degree , Computer Science/Information Technology or equivalent.
•       At least 2 year(s) of working experience with operating system and application software, personal computers, local area networks, wide area networks, servers, laptops, printers, routers, switches, hubs, networking cable, small tools, and standard office equipment.
•       Preferably Assistant Manager / Managers specializing in IT/Computer - Network/System/Database Admin or equivalent.
•      Graduate of Food Technology, Industrial, Chemical or Manufacturing Engineering, Mechanical/Electrical Engineering
•      With at least 2-3 years working experience preferably gained in a bakery set-up
•      Preferably with knowledge on ISO/HACCP system
•      Strong leadership capabilities, with excellent communication and interpersonal skills Latest Job Vacancies Superbrands
By the Superbrands Asia
This prestigious distinction is given to the Philippines’ strongest and most recognized brands that have met the standards of market dominance, longevity, goodwill, customer loyalty and overall market acceptance.

Annual National Consumers’ Awards (ANCA)
By the Consumers Union of the Philippines (CUP)
“Outstanding Bread Manufacturer”
The ANCA gives recognition to the Products, Services and Individuals who continually endeavor for excellence in the products that they make, and render the best service at all times. It is in this manner that every year the consumer shows its token of appreciation by way of a golden statuette that symbolizes HONOR and PRESTIGE for the products and services chosen for its manifestation of excellence that towers above all. ACHIEVEMENTS ISO 9001:2000(International Organization for Standardization)
Certified by Certification International
2003 to 2009
ISO 9001:2008
Certified by Certification International
2009 to present
The ISO Certification signifies the company’s rigorous standards of quality and efficiency set by ISO, the world’s largest developer of standards. Being ISO certified means the company has world class Quality Management Systems (QMS) that has been and is being evaluated by a certifying body—from design, development, manufacturing, all the way to the distribution. This certification further assures that consumers only get the highest quality products in the market.

HACCP (Hazard Analysis and Critical Control Points)
Certified by Certification International
2003 to present
This International Standard specifies requirements for a food safety management system where an organization in the food chain needs to demonstrate its ability to control food safety hazards in order to ensure that food is safe at the time of human consumption. This certification is proof of the company’s adherence to the systematic approach in the identification, evaluation, and control of food safety standards. ACHIEVEMENTS they are also welcome to send their resume online at:  hrd@gardenia.com.ph
Or fax at: (02) 809-6728 / (049) 539-1148
Or Better yet, visit them at: Gardenia Bakeries (Phils.), Inc. Gardenia Centre, Star Ave., Laguna International Industrial Park (LIIP), Mamplasan, Biñan, Laguna Latest Job Vacancies TRAINING STAFF - Laguna                                       
•      College graduate
•      With working experience preferably in training and development
•      With knowledge in competency-based training, ISO systems and procedures
•      Computer literate
HR STAFF- Laguna                                                    
•      Graduate of AB/BS Psychology or Behavioral Science
•      With at least two (2) years experience in HR functions preferably in employee relations and recruitment
•      With good interpersonal communication (oral and written)
•      With leadership skills and strong sense of urgency
•      Computer literate
PRODUCTION PLANNER- Laguna                               
•      Graduate of BS in Engineering preferably Industrial Engineering or Manufacturing Engineering and Management
•      Knowledgeable in Materials Requirements Planning
•      Familiar with ISO and HACCP System
•      At least 1 year experience in plant operations specializing in production and process engineering Latest Job Vacancies PUBLIC RELATIONS STAFF - Laguna                    
•      Bachelor’s degree in Journalism, Public Relations or Communications
•      With pleasing personality and good interpersonal skills
•      Have a good networking and media relations
•      Excellent communication skills both oral&written                                                               
•      Computer literate
PRODUCT ASSISTANT - Laguna                                        
•      College graduate of any Business course.
•      With at least (2) two years in product management handling branded consumer goods.
•      Knowledgeable in market research with ability to analyze and interpret market research data.
•      Ability to communicate with a wide range of people.
FOOD TECHNOLOGIST- Laguna                               
•      Graduate of Food Technology or Hotel & Restaurant Management
•      Preferably with good presentation and speaking skills
•      Aggressive, analytical, hardworking, & can deal effectively with all levels of the organization
•      Computer literate
•      Applicants must be willing to work in Laguna. Latest Job Vacancies This Plaque of recognition was given by the City Mayor of Biñan on the 5th day of February 2013 as “Top Corporation in Biñan by Gross Sales” in appreciation of the contribution to the growth and development of the city. Current award SIOPONGCO, RONALD Scheduling Just-in-time inventory management is a cost-cutting inventory management strategy though it can lead to stockouts.
The goal of JIT is to improve return on investment by reducing non-essential costs. What is a JIT inventory system? Just-in-Time (JIT) inventory management is the process of ordering and receiving inventory for production and customer sales only as it is needed and not before.
This means that the company does not hold safety stock and operates with low inventory levels.
This strategy helps companies lower their inventory carrying costs. What is a JIT inventory system? SIOPONGCO, RONALD Inventory Gardenia is a food processing which transformed from raw material (Flour) to final product (bread).
Gardenia Bakeries Philippines inc. (GBPI) they use to import milk only from particular countries such as USA, Australia and New Zealand.
Gardenia only uses premium ingredients from all over the world that are under strict checking and testing to ensure the high-quality and safe bread product. Gardenia Food Processing Food processing defined as the methods or techniques used to transform raw material into forms for human or animals consumption which utilize by food industry.
Food processing take clean, harvested or slaughtered and butchered product and uses it to produce marketable food product. Food Processing SIOPONGCO, RONALD Supply Chain Management
Gardenia’s achievements are due to our beloved customers’ continuous support and loyalty. Because of this, Gardenia will continue to provide consumers with the best bread products that they can enjoy anytime, anywhere. Gardenia Philippines have their own engineers which maintain their equipments and machines to ensure the effectiveness and efficiency of the production.
The schedule is on every Saturday for engineers and some personnel to inspect and clean all their equipments and machines. The objective of maintenance and reliability is to maintain the capability of the system while controlling costs.
Maintenance is all activities involved in keeping a system’s equipment in working order.
Reliability is the probability that a machine will function properly for a specified time Gardenia operates from Monday to Friday & Sunday only.
16-20 manpower are needed per shift to perform the bread making operation.
To produce 30,000 to 36,000 loaves of bread they need at least 5 to 6 hours to complete the whole process from raw materials to finish goods.
Gardenia’s production is 24 hours. Gardenia strictly follows its international policy of keeping only fresh stocks on the store shelves.
As soon as products come out of the factory, delivery vans leave the production plant as early as 4 o’clock in the morning to bring the products to specific locations in the country.
Replacing unsold breads in store shelves with only freshly baked top-quality products during each day of delivery is a Gardenia practice unmatched in the industry. Importance to the 4Ps : Plant, Process, Products, People
World-class bread manufacturing facility
Fully automated baking operation untouched by hand
Largest loaf bread production capacity in the country So what is the Gardenia advantage? SIOPONGCO, RONALD Maintenance and Reliability Gallery Gallery Gallery Gallery Gallery Thank you!
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