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CMHA - Radio & Online - Mar. 2018

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Manitoba/Ontario Prezi

on 28 February 2018

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Transcript of CMHA - Radio & Online - Mar. 2018

Your Marketing Objectives
To educate listeners of your services
To influence your target audience
To increase CMHA's name awareness
Why Radio?
It's Effective & Personal
Why Advertise?
Advertising
We are trying to exploit the
market that already exists,
and direct customers to your
place of business.
We are not trying to create a market for your product.
Advertising
It is what you do when you can't see someone in person.
Advertising
You Control Your Advertising
You have little or no control over what is being said about you on social media or in the marketplace, but you have total control over the image your advertising creates.
Advertising Creates Powerful Inter-Media Synergies
Repetition sells! Businesses that reach and influence consumers repeatedly over time with multi-platform approaches build stronger consumer awareness, confidence, and sales.
Advertising is Cost Effective
If you could afford it, you would have a professional sales person tell your story to every prospect in your market. Advertising was invented as a more cost effective way of telling your story to hundreds or thousands of people you could not afford to reach in person with your sales force.
Radio Can Tell Your Story
The internet has made it fast and easy to search for the facts details and prices about your offerings. But more often than not buyer decisions are made emotionally and only justified logically with research and facts after that emotional story has won their hearts. Radio’s human voice, story telling, and humour can inspire consumers to search for your facts and details online.
Radio’s Reach is Constant
While channel clutter fragmentation and a growing list of online and mobile media cannibalize the reach of most channels, radio’s reach has remained constant, reaching 91% of consumers every week. No other media has a reach that high.
Radio Drives Web Traffic
Research proves that most consumers prefer to go to the websites of businesses they’ve heard of rather than to the sites of unfamiliar businesses.
Your potential customers spend more time with Radio & Online than any other type of local media.

92% of adults listen to radio an average of 20+ hours per week.

Mix 96 has a personal and local connection with our audience.

Radio is accessible in the car, at home, at work, on your mobile phone/tablet, in stores, restaurants, and at the dentists office.
Magic Formula
REACH X REPETITION X RELEVANCE = RESULTS
CMHA Health Minute on MIX 96.5FM
• This feature will air every Thursday at 8:50AM
• MIX 96 will broadcast a 90-second interview style commercial, pre-recorded at the Portage Radio Stations

CMHA Health Minute on CFRY 920AM
• This feature will air every Thursday at 11:40AM
• CFRY 920AM will broadcast a 90-second interview style commercial, pre-recorded at the Portage Radio Stations

Marketing Plan
March 1st , 2018 - February 28th , 2019
1 of 2
30-second commercial

What's Your Message?

2 of 2
30-second commercial
1 of 2
30-second commercial
What's Your Message?
2 of 2
30-second commercial
Success Stories
Farmers'
Appreciation
Lunch
Fort McMurray
Donation Drive
Local Woman Steps
Up To Help Fire Victim
CFRY Helps Annual
Kettle Campaign
ROK 50/50
Tank & Trailer
Build and maintain Top-of-Mind Awareness for CMHA.
Provide consistent, continuous 24/7 visual exposure for your organization.
Provide a convenient way for visitors to go to your website for more information.
Past
How did you get here?
Present
What are you doing now?
Future
Where are you going?
What we can do for you
ONLINE
Launch 1st Online Portal 2003

Today: 20 community web portals across 4 provinces.

Half of the prairie population lives in rural communities.

We provide a hyper-local focus to rural and small markets.
ONLINE
Monthly News Stories
242
100,569
Monthly Unique Users
Fill it over 3 times!
1,400,000
Monthly Page Views
If each page view was only 15 seconds long,
this is
5,833 hours of attention
every month from our audience.
Advantages of Online Marketing
PortageOnline is there with news, sports, and weather On Demand!
Accessibility
Quality creative can engage and inform prospective clients with a call-to-action directing them where you want them to go.
Engagement
Our content-integrated advertisements are visible 24 hours/day, 7 days/week,
365 days of the year.
Frequency
Radio and Online combine to outperform other media by
Consistency
150%
Reinforce the message you are sending through media with a visual presence.
Over 96% of users return daily!
We are the #1 source of online local news for Portage la Prairie and Area!
Recent research shows 3 out of 4 Canadians own a smartphone.

We spend almost 3 hours/day on our smartphones.
Add in Mobile Browsing...
Over 2,700 downloads since May 2017 Launch!
ONLINE MARKETING PLAN
With , , ,
Be Known Before You're Needed!
Connected with our
audience
Connected with our
community
Connected with your
clients
AND
YOU will be....
&
OBJECTIVE
REALLY BIG NUMBERS
BIG BOX #2
PortageOnline Homepage
(Max. 8 rotations)
Full transcript