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2013 Radio One Ford Presentation

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Radio One Atlanta

on 15 April 2013

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Transcript of 2013 Radio One Ford Presentation

The Ford/Lincoln Edition
iPraise!

Here’s the value FORD and The LINCOLN Motor Company receives:

On air benefits:
Inclusion in (100) LIVE :60 promos – Value: $12,500
(75) pre-recorded sponsor promos -  Value: $13,125
(15) live :60 detailed announcements Value: $2,500
(25) mentions within Praise Patrol – Minimum Value: $1,500
Minimum On-air Value: $30,000
 
On-line benefits -
Campaign with Interactive One to include minimum of:
Inclusion with RO personalities’ social media (all 3 stations)
Custom elements on Twitter and FB
Inclusion on Home Pages, Events Pages and Contest Pages (all 3 stations) 
Mobile texting campaign, e-Newsletters and e-blasts (all 3 stations)
Additional details and minimum impressions provided by InteractiveOne;
Minimum interactive Value: $25,500
 
On-Site benefits:
Live Stage announcements by personalities
Display table and booth for Data capture and activation
Up to 3 vehicle displays
Banners and logos throughout venue

Minimum On-site Value: $12,000

Ford/Lincoln asked to provide:
$5,000 each investment
Activation of FORD Focus or Fiesta through the official BLOCK PARTY location immediately before the event (or VIP area or brand sponsorship at the after party, etc.)

VIP passes, backstage meet and greet and suites at the event to host customers or employees

Customized contesting in association with an artist (for example, a shopping spree and limousine ride with the artist)

Regional contesting to fly in winners to the event from your other markets

National contesting to fly in winners or employees to the event

Custom contesting – register to win via website and newsletter activation

FORD Display around the venue
(Note: Area to be determined by Radio One and venue approval)

Extra area outside of Philips Arena for expanded displays

Data capture at the entrance of the event

All ideas are welcome! In 2012, Birthday Bash 17 was MASSIVELY successful and featured:
T.I. (with a live orchestra!)
Lil Wayne
Usher
Nelly
Kelly Rowland
Rick Ross
Gucci Mane
Jeezy
Lil Scrappy
Travis Porter Let's ride! Vendor Package Name inclusion in a minimum of 80 pre-recorded promotional announcements June 3 thru June 15 identifying The Ford Focus as the “Hot 107.9 Birthday Bash Block Party" automotive sponsor.
Billboard ad in Birthday Bash 18 photo gallery (300x250)
300x250 and 728x90 ads throughout Hotspotatl.com on Birthday Bash micro site June 1st thru June 30th
6 tickets (3 pair) to Birthday Bash 18
10x10 booth (includes one table and two chairs) to display product or service. Any product sales must be approved two (2) weeks prior to event. Sponsor is responsible for payment of sales tax determined by and paid to venue
FORD Displays throughout the “Block Party” venue. Four small to midsize vehicles, two at the entrance and two within the park area
On Stage Signage
Total estimated impressions:  250,000




Promotional Value
$50,000
Investment
$20,000 (Net)
Only One Automotive Package Available Ford Focus Sponsorship *PLEASE BE ADVISED THAT PRODUCT SAMPLING AND/OR DISRIBUTION HAS TO BE APPROVED. PLEASE SPECIFY WHAT YOU WOULD LIKE TO DISTRIBUTE FROM YOUR BOOTH. ANY FOOD OR DRINK SAMPLING MUST BE 4 OZ OR LESS As Automotive Sponsor of Birthday Bash 18, FORD
has the opportunity to activate their participation on
many levels (additional hard costs may apply).
Including, but not limited to: The A-T-L is doing it again!
HOT 107.9 presents the Annual
Birthday Bash 18! Saturday, June 15th at Philips Arena, Atlanta’s Hip-Hop powerhouse, HOT 107.9 and 25,000+ in attendance, will be taking over the southeast again with its long-awaited BIRTHDAY BASH 18.
This will be the biggest music event in Atlanta and the southeast
in 2013.

Hip Hop fans from all over the country take full advantage of this once-a-year opportunity to witness a moment in Hip-Hop history.

Every year this event sells out and as we celebrate 18 years of the Hip Hop culture, this year’s event will draw not only the biggest names but national attention leading up to the event. Birthday Bash 18 will stay true to its tradition of bringing the biggest names to the stage with MANY artists expected this year! June 15th, 2013
Philips Arena

Angie Russell-Bailey
Media Specialist
abailey@radio-one.com
404-832-7260 direct
404-932-7768 mobile An exclusive presentation for
UniWorld Group , Inc.
Ford Motor Co. Southeast Market
March 12, 2013 Welcome
to Atlanta!!! The Ford/Lincoln Edition
iPraise!

iPraise! The contemporary gospel social network come to life – it’s not religion, it’s a spiritual lifestyle! An extraordinary event where the country’s flyest contemporary gospel artists perform, entertain and socialize among the savvy and saved! Artists have included Brian Courtney Wilson, Hezekiah Walker, J Moss, etc. and Lowell Pye.

Attendees will mingle, dance and experience exciting FORD and LINCOLN Motor Company vehicles! Hosted by all our Praise personalities.
Radio One ATLANTA
INTEGRATED MARKETING PROGRAMS Radio One Atlanta provides well-tested, exceptionally integrated campaigns with every event.
These concepts were designed specifically with Ford we will activate promotions associated with the following events:
May
iPraise Special Edition (Praise)
36th Annual Atlanta Jazz Festival 2013 (Media sponsor; details tbd)
Majic AfterDark Series (also available throughout the year)

June                
Birthday Bash 18 (HOT 107.9/102.9)
                       
November
Gourmet Gents                        

December
iPraise Special Edition (Praise) Events & Promotions Overview Minimum Media value:
$7,500 FORD Fusion presents…
Diggin’ in the Crates with DJ Chubb Rock!
Friday & Saturday
7pm-9pm
:15 recorded spot 1st in stop-set; in 1st break each hour The Beauty and Barber Shop Mix sponsored by
The Lincoln MKZ!
Saturday 12noon – 2pm
:05 Live Read Open Billboards top of each hour
:15 Recorded spot 1st in stop set in 1st break each hour FORD Focus/Escape/Fiesta
Word on the Street!
Monday-Friday
3:50pm
5:50pm
:05 Live Read Open Billboards FORD Fusion
Thought of the Day!
Monday- Friday
3:18pm
5:48pm
:05 Live Read Open Billboards We will attach The FORD Motor Company and The Lincoln Motor Company names exclusively to the following on air features: Lincoln MKZ
Lunchtime Lifter!
Monday- Friday
12:05
12:50
:05 Live Read Open Billboards Ownable On-Air Sponsorships Overview Introductions
Full transcript