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Apple vs Samsung

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Jing Liu

on 22 October 2015

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Transcript of Apple vs Samsung

The Project research Instagram
History Part two
In January 2011, Instagram added hashtags to help users discover both photographs and each other.[22] Instagram encourages users to make tags both specific and relevant, rather than tagging generic words like "photo," to make photographs stand out and to attract like-minded Instagram users.

On April 3, 2012, Instagram was released for Android phones running the 2.2 Froyo version of the OS,[27] and it was downloaded more than one million times in less than one day.
Today's Trend
Today's Trends
Use of images on Instagram to gain ground
A study by Forrester found that Instagram posts achieved a per-follower engagement rate of 4.21%. In other words, Instagram posts generate 120 times more engagement per follower than Twitter and 58 times more than Facebook

Prepare to pay
Instagram is growing more powerful by the day. As other platforms are launching their ad products, spending there will rise in 2015. We’ll see Instagram experiment with new ways of advertising and ad dollars will flock to their visual property.
Instagram is an online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, and share them on a variety of social networking platforms, such as Facebook, Twitter, Tumblr and Flickr.
Instagram began development in San Francisco, United States, when Systrom and Brazilian Krieger chose to focus their multi-featured HTML5 check-in project, Burbn, on mobile photography

On March 5, 2010, Systrom closed a US$500,000 seed funding round with Baseline Ventures and Andreessen Horowitz while working on Burbn.Josh Riedel then joined the company as Community Manager.[19] Shayne Sweeney joined in November 2010 as an engineer and Jessica Zollman was hired as a Community Evangelist in August 2011.

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