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OgilvyOne

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by

Michelle Bijo

on 26 November 2013

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Transcript of OgilvyOne

By Kat, Guni & Michelle
The Founder
The Company
Partnerships:
Dove
"The campaign for real beauty", 2006
Louis Vuitton
"Journeys", 2007
Coca Cola
"Coke hands", 2012
The Contest:
- Participants prepared a 1-2 video clips selling the assigned product.
- The product:
A RED BRICK
- Submit the video via Youtube
- Viewers vote for their favorite videos
- Judges chose a set of 3 Finalists
- The winner will offered a job at Ogilvy and Mather
Worldwide
“IF YOU CAN SELL A RED BRICK YOU CAN SELL ANYTHING”
The Finalists:
Todd Herman
Eric Polins
Lee Abbas
The Results:
- Todd Herman won
-"The World's Greatest Salesperson"
- Sales guide for the 21st century
- Trip to Cannes, France, for the 57th annual Cannes Lion International Advertising Festival
- Live presentation on a second product (Motorola Droid Phone)
"We sell, or else..."
Full transcript