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The Impact of the Social Web on Activism
Transcript of The Impact of the Social Web on Activism
Awareness: limited internationalization
Risk Digitial Activism Grassroots activities using networked technologies for social, political and economic change campaigns CASE STUDY: Movember VS Malcolm Gladwell's Argument "The revolution will not be tweeted"
Social media platforms harbour weak ties.
Effective activism requires:
degree of risk
hierarchical organiation Slacktivism describes feel-good online activism that has zero political or social impact. Participants are under the illusion the they are creating a meaningful impact on the world without demanding more than a click, RT or forwarded email Social media saves the day! Wait, not so fast... Outcomes
Raised $525,000 in 2007 to $18 million in 2010.
Participation increase of 337%
62% participants talked about men’s health with friends, family or work colleagues
30% participants did some of their own research into the causes Movember supports
39% participants sought medical advice
36% participants encouraged someone else to seek medical advice http://klout.com/movember http://www.twitter.com/movember Advantages of Digital
Activism Micro donations
Centralized portal of information
But let's not forget So Now What? Online and offline social networks should not be seen as disjointed mechanisms Traditional activism is enhanced
by digital tools Bracelets aren’t a method for making change, but they certainly draw attention to a cause. Hierarchies DO exist - influence Activism is most effective when it utilizes traditional and digital strategies Gloria Lee
MRKT 3311 What is