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Kattia Espinoza

on 14 November 2013

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Transcript of Presentation

2001: Whenever, Wherever
Visual Analysis
Dark clothing, leather
Curly hair
Smokey eye: emphasizes her brown eyes
Middle Eastern dancing
Background: mountains, sea, horses
Musical Composition
A fusion of different influences:
Use of charango and panpipes
Traditional Andean instruments
Baby I would climb the Andes solely
To count the freckles on your body
References the Andes Mountains
Positions herself with indigenous culture

Lucky that my breasts are small and humble
So you don't confuse them with mountains
Embraces her body parts
Resists racial ideas from figures like Barbie
"designed to be blank, without personality"
Initial Crossover
Emphasizes an indigenous identity
Establishes herself as a "non-white"
Whenever, Wherever:
Successful in the U.S mainstream without denying her complex racial identity
Visual Analysis
More “clean cut” look
Colored eyes
Less Middle Eastern influences in the choreography
2009: Loba / She Wolf
"Light" Transformation
“Eurocentric narratives... erase the precolonial experiences of indigenous”

Transformation of her:
visual image
Society favors
“lighter and standard Speakers over darker Spanglish others”

light + native Spanish speaker
Visual Analysis
Straighter & lighter hair
Lighter makeup
Clothing choices:
white blazer
more sophisticated
2012: The Voice Promo
"Light" Transformation
“Worn straightened when performing [an] Anglo identity, or curly when performing a more exotic ethnic identity”

Visually & Musically
Shakira subdues her racial complexity
Latin@ Crossovers from 1970s to Present
Iris Chacon
Puerto Rican singer/actress who became internationally famous due to her well-endowed figure.
Always causing a sensation wherever she visited, Chacon's variety show, "The Iris Chacon Show/El Show de Iris Chacon" was a hit in over 15 countries during its height in the 1970's and 1980's.

José Feliciano
Born in Puerto Rico and was left permanently blind at birth from congenital glaucoma
His music career started at the age of nine when he played at the Treato Puerto Rico in The Bronx
At the age of 17 he dropped out of school to pursue music as a career
Gained popularity in North American and subsequently, all over the world as he collaborated with American artist and did English covers.
He also appeared in many American Television shows which widened his popularity in US mainstream; crossover from Latin roots to American dominant culture
Nearly white, but brown enough to count as different.

"an attempt to assimilate through aesthetics and/or social identity.”-
He was the first Latino to ever win a Grammy (1969: Best New Artist of the Year and Best Pop Song of the Year)
-A Latina did was not awarded a Grammy until 3 years later (Rita Moreno)
Recorded both in English and Spanish
Has a star on the Hollywood Walk of Fame (1986)

1958: "La Bamba"
Sung by Ritchie Valens
Original name: Richard Valenzuela
Pioneer of Chicano Rock
A Mexican folk song
From the state of Veracruz
1969: 1st Grammy
Given to José Feliciano
Best New Artist of the Year
Best Pop Song of the Year
Cover of "Light My Fire" by The Doors
1972: 1st Grammy
Given to Rita Moreno (+ cast of)
The Electric Company
A children's television show
The show's soundtrack
Later: 1st Latin@ to win
1999: Ricky Martin
1998 FIFA World Cup
"The Cup of Life"
Performance at the 41st Grammys
1999 - "Livin' La Vida Loca"
noted for beginning the Latin Pop Explosion
2000: Latin Grammy Award
Award from Latin Academy of Recording Arts & Sciences
Recorded in Spanish / Portuguese
Aired on CBS
This is a cover of a cover
Original song by The Doors (1966)
Feliciano first covered it in 1968
-Reached #3 in US charts
-#1 is Canada, UK, Brazil
-Awarded a Gold Disc
-This can be seen as the start of his crossover
This song won him his first Grammy
This cover was Spontaneous
-Done with Minnie Riperson (1979)

The Video:
Has a strong emphasis on gender on both ends
-Minnie is shown in a loose gown with one leg poking out, showcasing her femininity
-Feliciano fully and decently dressed, fashionable but not in anyway distracting from his music
-The close up shots are of Minnie's face and of Feliciano's hands
-Her beauty is important, His talent is important
The video places importance on Feliciano's skills as a guitar player and his singing ability while for Minnie, the video places importance on her beauty and her seductiveness as a woman.

Analyze artistic careers of:
Iris Chacon (1970’s)
Focus on sexuality
Jose Feliciano (1980’s-1990’s)
Focus on gender
Shakira (2000’s-Now)
Focus on race
The men in the background are wearing suits and they are just focused on their music, while Iris Chacon is dancing in a very sexual way and wearing minimal clothing.
Although crossing over has become more feasible, Latin@ musicians must subdue their Latin@ identity as result of their entrance into dominant culture.
Song/Music Video
The song is a spanish version of the song With your love by Donna Summer. Iris Chacon did not have many original songs, most of her music were covers or spanish versions of English songs.
Lyrics: The song basically talks about her waiting for her man and how his love is going to help her feel complete. The song also says that she needs her man to feel like a woman.
In the video, she appears with very revealing clothing.

Works Cited:
Daniel Bernardi, "The Persistence of Whiteness: Race and Contemporary Hollywood Cinema"
Maria Figuero, "Resisting “Beauty” and Real Women Have Curves"
Kristin Leib, "Gender, Branding, and the Modern Music Industry: The Social Construction of the Music Industry"
Karen Goldman, "La Princesa Plastica: Hegemonic and Oppositional Representations of Latinidad in Hispanic Barbie"
Isabel Guzman and Angharad Valdivia, "Brain, Brow, and Booty: Latina Iconicity in U.S. Popular Culture"
Angharad Valdivia, "Is Penelope to J.LO as Culture is to Nature?"
She says everything in the commercial in a very sexual way. She talks about temperature raising and lubrication for the car; however, never mentions the word car. She is wearing very provocative clothing.
Iris Chacón stereotyped with a sexual image and was never able to breakthrough to the US mainstream
José Feliciano covered English songs at the height of his career but wasn't able to reach that level of success afterward
Shakira diminished her racial complexity and whitened herself
Although Latin@s are able to have a successful musical careers, they are still marginalized
“body parts remain on sale, just as sex does, and may therefore leave interested and invested Latinas in a state of powerlessness and vulnerability. Therefore, if bodies are for sale and consumption, how can they be claimed for ownership?” Figueroa, Pg. 271

Light My Fire
Visual: Dark, studio setting, laid back, friendly, angles and variety of shots are what is important.
Feliz Navidad
He has not been able to surpass this level of circulation for any other song that actually shows his talent as a musician.
“Feliz navidad
prospero año y felicidad.
I wanna wish you a Merry Christmas
from the bottom of my heart.”

-has become a cliché
-mixture of Spanish and English lyrics, harmony
-The song is saying the same thing in two languages and in a sense bringing the cultures together.
-know all over the world
-one of the most downloaded and aired Christmas songs in the United States and Canada
-one of the top 25 most played and recorded Christmas songs around the world.

2012 Heineken Holiday Commercial
Song "Feliz Navidad" is played
Setting: Bar or Tavern in Puerto Rico
José Feliciano:
Laid back
Still connected to Latin audience
Emphasis on his music; legacy

Compare to Female singer Advertisiments
For females, it's about their looks and for Feliciano it's about his music
Woman, Latina or not, are judged by their look and if they are not talented and beautiful then they don't stay in the limelight for long
In commercials/Ads, they are shows as exotic, seductive, beautiful. Ex. Iris Chacon, JLo
“As male entertainers age, there are numerous positions open to them if they have talent, regardless of their looks.” -
Born in Colombia
Lebanse father and Colombian mother
Intrigued by Arabic culture from an early age
Taught herself belly dancing
Performed for Sony executives
Two unsuccessful albums
Last album: Pies Descalzos (1996)
Laundry Service (2001): #3 on Billboard Charts
Full transcript