Market and Target Audience

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by Mariyam Laura8 views·Updated Nov 25, 2020
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  1. Good morning, everybody.
  2. I hope you had a good day and I hope
  3. to make you the better.
  4. My name is Maria and Laura and actually the end.
  5. Today I will be focusing on market and target audience.
  6. As you can see, uh, eso the market is basically
  7. classified into mass marketing and niche marketing.
  8. Mass marketing is creating a product which appeals to all
  9. type of customers, and niche marketing is aiming a product
  10. and specific type of customers.
  11. Are is designed for a niche market coming to market
  12. segmentation. It is the process of dividing a target market
  13. into smaller and more defined categories are product segments, customers
  14. and audience in the group that we share similar characteristics,
  15. such as the blind population.
  16. Your target audience refers to a specific group of customers
  17. most likely to want your product or service.
  18. Therefore, they are the ones who need to see your
  19. ad campaigns, and now you can, like, determine our target
  20. audience by age, gender, income, location and interests and other
  21. factors. Um, since my sister's target audience is a blind
  22. population, we want our customers in particular to review our
  23. product in the best, and we plan on advertising in
  24. the best way possible, which is through audio at thank
  25. you very