webinar assignment

JH
by Joselyn Hernandez0 views·Updated Jan 21, 2022
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  1. Hello,
  2. my name is Jocelyn Hernandez and my webinar assignment
  3. is on the effect commercials have on our brain,
  4. we can all say that we at least have seen a commercial,
  5. whether it be on the television or on even a Youtube bad.
  6. Usually we tend to skip through the commercials
  7. but sometimes they are kind of eye grabbing,
  8. whether it be because of the color sounds, music and visual effects.
  9. This is all part of the plan, marketers want, it is all a mind game here.
  10. I have presented us with some of the
  11. most popular advertisements here on the top left,
  12. we have rosie the riveter.
  13. This advertisement was most common in World War Two. This promoted
  14. women to join the workforce and even to join the war
  15. on the bottom left.
  16. I have one of the most,
  17. I think the most popular advertisement that I'm
  18. positive we all have seen which is Nike,
  19. just do it.
  20. This is the most common phrase I think for the 21st Century Millennials
  21. just do it just by the products, enjoy the brand.
  22. It's a really good marketing, it's simple, it's
  23. three words like I think it's really,
  24. I grabbed like just do it and it's really convincing, I could say.
  25. And on the top right we have a coke collab
  26. with McDonald's which says 102 reasons to refresh yourself.
  27. I think that is a really smart tactic because it tells you
  28. how hot it is outside and it's telling you to refresh yourself.
  29. It's reminding you that how hot it is,
  30. that you need something to drink which is so clever.
  31. So I am absolutely positive that everyone sees a
  32. commercial ad a billboard and thinks nothing of it
  33. but little do you know that it is all a tactic,
  34. a psychological tactic to make you buy the product.
  35. So I'm gonna explain how they do that.
  36. Experts state commercials tend to make our brain peak,
  37. we have this peak during that 12th commercial.
  38. This can be due to the visual appearance,
  39. which is the colors atmosphere setting
  40. of the commercial research at the University
  41. of California has shown that areas of the brain involved in decision making
  42. and emotional processing experience significantly higher levels
  43. of activity when we look at an advertisement
  44. of local persuasion.
  45. The key, this key concept is called embodied cognition,
  46. which is when all our senses helped drive our behavior basically.
  47. Everything that advertisers published is supposed to affect
  48. our actions and or the way we perceive
  49. perceive their brand or product.
  50. So as I explained in the previous slide, it's all a tactic.
  51. For example, here are another two advertisements, skittles mob the rainbow,
  52. taste the rainbow.
  53. It's colorful. It's eye catching, especially towards kids because bright colors
  54. if I catching and here on the right, we have the target dog.
  55. Obviously, if someone sees a cute dog,
  56. they're gonna look so it's all part of the plan.
  57. Like I said, you may be wondering who gains from this?
  58. What's the financial aspect of these marketing techniques.
  59. Advertising is a major industry,
  60. advertising supports the core principles of our nation,
  61. which is free of speech competition and Democracy.
  62. Us advertisement is responsible for about 2.5% of
  63. the country's 14 trillion cross nation products.
  64. However, the majority of these funds benefit marketers,
  65. this is all financial gain.
  66. Advertising motivates people to spend more money.
  67. What happens to our society when it comes to society and how advertising affects it?
  68. It is not so pretty. The average american is exposed to between 500
  69. 1000 commercial messages a day and it may not seem like it may seem like a lot,
  70. but if you think about it, we are constantly
  71. watching tv looking at our phone, even listening to the radio,
  72. meaning that this tactic is working And we
  73. are buying things from these advertisements every day.
  74. As we can see the advertisements and commercials we
  75. see on a daily basis have deeper meanings.
  76. Everything is done with the purpose such as
  77. the sounds and visualizations I presented us was
  78. an example of the vibrant colors of skittles and the cuteness of a target dog.
  79. Experts say that when we see commercials are brain hits a peak.
  80. Research of the University of California has shown that areas
  81. of the brain involved with decision making and emotion processing,
  82. experienced persuasion.
  83. So
  84. the next time you watch a commercial,
  85. ask yourself why am I being persuaded to buy this