Hi.

JB
by Jai Bahal3 views·Updated Oct 22, 2021
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  1. Hi again, uh I hope the two films that you
  2. saw give you some perspective on how Ai has not
  3. just become a part of but has become almost integral
  4. for people who like to experiment with media.
  5. Whether it was a shock called solicitors, solicitors by calamity,
  6. I or the film by the new yorker.
  7. The social experiment by the new york.
  8. I think one of the things that has happened with
  9. the I specifically in the communications industry is that there
  10. has been massive democratization of the technology, whether it is
  11. writing, whether it is mr Elon musk Ox AI project
  12. called Open AI or google's deepmind this in some way
  13. or the other.
  14. They play a role in communication and there is of
  15. use of artificial intelligence over the past.
  16. I believe four or 5 years has become shockingly available,
  17. it's it's very, very easy to find an air engine
  18. that can help you do something from a communication point
  19. of view.
  20. And one of the things that I recently uh I
  21. recently watched a netflix show called Sisyphus.
  22. It's called the myth in Korea.
  23. One of the, one of the more interesting shows that
  24. gets recommended by the netflix air avenue, what squid game.
  25. Um the court says that the future is already here.
  26. It's just not evenly distributed.
  27. And I think with AI, it's partially true because although
  28. it's available, I think the level of curiosity for communicators
  29. uh specific to do, specific to the I function is
  30. a bit low.
  31. However, what I'd like to do is to give you
  32. a little perspective on how communicators can use AI And
  33. just to start off because what happens is that like
  34. it was for me, like I used was diverse and
  35. that was my first sort of um experience with a
  36. very basic format of how yeah, I can work.
  37. I think I'd like to give you a little bit
  38. of curiosity of that same kind.
  39. So the first part is obviously writing as the core
  40. function of anything in communication whenever we create a piece
  41. of content, whether whatever medium beyond whether video, audio, text
  42. uh gifts memes, it's always going to be starting from
  43. starting from writing and a couple of things that you
  44. can do uh specifically from long format writing.
  45. I think there are so many tools available today.
  46. There are three that I'd like to mention.
  47. One, obviously the one I already mentioned a writer, there
  48. are many like a writers that are available.
  49. There is uh writer which is spelled r right, er
  50. there is copy Matic dot ai and these three tools,
  51. although they kind of do the same thing, but they
  52. do make a job much easier.
  53. It's one of those things where uh it's almost it's
  54. almost clear that in your planning process, that area is
  55. going to become a part of it.
  56. The second thing I'd like to sort of touch upon
  57. uh from how ai can be used by you and
  58. me even today is a format like this.
  59. I mean I I had never used Prezi video before,
  60. the former that I'm shooting on.
  61. It's extremely intuitive.
  62. The in built engine also gives me a clear recommendation
  63. on how I need to produced the film and send
  64. it to you, lovely people.
  65. But the idea was always that if I can help
  66. you create something that is going to be much better
  67. than you would do manually, it's an advantage.
  68. The second recommendation for AI related content or other video
  69. production is ANna.
  70. Anna from Cynthia.
  71. Anna is one of the avatars that synesthesia has.
  72. And Cynthia is one of those tools that if you
  73. subscribe to it in their package, I'm not promoting them
  74. but I use them and I really like their service
  75. but it's as simple as writing a script and you
  76. have an avatar, speak it out, imagine the amount of
  77. money you can save, imagine the amount of time you
  78. can save in production and I'm sure over time all
  79. of us will figure out more video oriented tools that
  80. will help us not only shorten but sharpen our content
  81. strategy there, we can use different kinds of automation to
  82. make our creativity a little better.
  83. And perhaps not only focus on quality but also when
  84. needed. Focus on quantity because AI can do similar tasks
  85. really fast really quickly and it's one of those things
  86. that I really rely on.
  87. And finally I think research is going to be an
  88. extremely important tool.
  89. Uh Four communicators.
  90. It has been for the past 50 years, 60 years
  91. since the pr industry has been booming.
  92. And one of the things that I do a lot
  93. when I do research is I always find what are
  94. the kind of questions that people ask about a certain
  95. thing. So when I want to look for, for instance,
  96. I use a Motorola phone today.
  97. Um if I had to find out how Motorola is
  98. being perceived in the market, I would either go to
  99. a google trends or which essentially is built on aggregating
  100. such results all over the world or based on country,
  101. whichever perspective you have on that.
  102. But what is most important for me is that using
  103. tools like that, it helps in giving great clarity on
  104. what you actually want to do.
  105. One of the sort of layer two solutions on, on
  106. google trends that I found that I really liked was
  107. a tool called answer the public.
  108. It essentially gives you the inside that people don't just
  109. search results anymore.
  110. People don't just look for queries.
  111. People don't just write two or three words.
  112. People don't just write phrases, they ask questions on any
  113. search engine.
  114. People have today created this entire sense where google has
  115. become more like a person, it's not really a search
  116. engine, not really about it.
  117. Somebody who you ask questions to end this particular tool,
  118. answer the public gives you great clarity and great understanding
  119. on how, how people perceive something, what are the things
  120. that they compare it with?
  121. What are the elements that they like to talk about
  122. and whatever they're looking for?
  123. How much does it extend to when it compares to
  124. society? What are the things that are connected to it?
  125. And it gives you a great little infographic understanding of
  126. how this particular subject that you're looking for is being
  127. researched online.
  128. That's been a little more than 20 minutes.
  129. But I hope I've been able to give you some
  130. perspective about where uh yes, movement is going to be
  131. in the communication industry.
  132. I hope next time I see you in person and
  133. uh, I once again thank all the promoters of the
  134. event to give him to give me this opportunity to
  135. present my thoughts too.
  136. Thank you very, very much.
  137. And you can always say hi whenever you like, and
  138. I'll see you soon, right.