Pricing strategy

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by Rainie Wang1 view·Updated Nov 29, 2021
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  1. pricing strategies built around the five critical components of pricing.
  2. Most importantly, the objective is on customer orientation.
  3. Brand is currently implemented high, low pricing,
  4. set higher price than the competitors based on brand positioning,
  5. attract and appeal different types of influencing followers regular price
  6. for not price sensitive and discount for more price sensitive.
  7. However, due to a position of the brand,
  8. it has less competitive advantage within its monopolistic competition industry,
  9. which it regular price setting is relatively high.
  10. As new design come to market,
  11. we recommend market penetration price strategy offer lower initial price,
  12. can stimulate purchase incentive to influence their followers,
  13. achieve high commercial rate while at the
  14. same time helping to capture market share,
  15. market visibility and increasing revenue.