Technology push/ market pull

technology push on market pull.

So today we're going to be exploring how products change.

Over time, we're going to be looking at the two

reasons why products change.

Finish enough for some exam style questions so arranged today.

That's understand what technology Push on market Paul S.

You need to be able to clearly identify both.

We need to be able to analyze and identify examples

from each method and explain how they benefit consumers.

And then we'll do a very quick discussion on how

to answer some exam style questions.

So moving on, we're gonna look at technology push first.

So technology pushes when research and development in a new

technology drives a change or development.

So generally, technology push does not involve market research.

It starts off with a company.

Well, IM developing a new technology or new type of

material is very closely linked to scientific development.

So, for example, a material scientist might find a new

material such as carbon fiber, and this would change how

products are designed and made.

So let's have someone look at some specific examples, so

we've got free examples here.

These are touch screen technology, miniaturization, off components and biometric

technology. So with touchscreen technology, this allows more user friendly

designs, so it's an increased use of intuitive design.

Intuitive design means that it's easy to use for the

user. Eso is very easy to use modern smartphones that

to navigate their different types of APS.

This makes it more user friendly.

It also allows for wider app development on over software

development. So it allows an increase in security in the

playing of gains in video, recording the use of cameras

but also through messaging and calls.

Overall, it benefits that consumers is a much more, um,

easy way to navigate a device.

Next, we've got miniaturization of components, so advancements of technology

means components get smaller over time.

So this has led to more sleek and user friendly

products. So as you can see on their image above,

the old types of mobile phones were very big, very

bull K.

And nowadays they're getting more sleek and Phil because the

miniaturization of the components, the pats inside the full are

getting smaller all the time.

So as the components are getting smaller, this means you

can fit more components into a single product.

So the modern smartphone has cameras, speakers, slim batteries.

It's got a higher processing power because the processes can

get smaller.

Okay, throw over.

All this leads to a more multifunctional product, one that

benefits to consumer in a variety of different ways.

So, for example, back when mobile phones all I could

do was call and text.

You would have to have a separate MP three player

to play music.

You would have to have a separate camera to take

photos. But modern smartphones hold it all in one place.

Are finally we've got biometric technology, so biometric technology uses

body measurements and calculations from the body to identify specific

user. So this has led to an increase in things

like fingerprint recognition, facial on die recognition, all retinal recognition,

the main benefit to the consumer.

The user is the greater security for their devices.

So with the use of biometric technology, there's only one

type of fingerprint in a world.

So your fingerprint, you're the only one that has it.

This means there's greater security because anybody confined at your

pass code but drew toe fingerprint and facial recognition, they

cannot pass the security.

So now we're gonna move on and look at Market

Port. The term market poll refers to the need for

a product coming from the marketplace, so the need for

the want is identified through potential customers or market research.

And then a product is developed to solve that problem

or need so market pulls sometimes starts with potential customers

asking for improvements.

So, for example, you might look at the Dyson Hoover's

were improved due to the marketplace wanting more robust and

Pavel generally.

How this works is a business, or a manufacturer or

product designer will do market research through things like focus

groups. And this is where you get a group of

people to test out a product and give you feedback

on it all.

You can ask them questions and give feedback.

There are also other methods, like questionnaires and surveys of

things like that.

So let's look at some examples.

So a really good example is the development of modern

cameras on digital cameras in particular, So the marketplace a

news or wanted to be able to take install larger

max of images, old style cameras, you would have to

take the photo go on, get them developed, wait a

few days before you could actually have your photos.

So the marketplace wanted a device that could store multiple

images. You could have access to the images straight away

and due to this development in cameras, and they also

were made more lightweight, more compact.

The resolution, which means the quality of the cameras got

better over time.

This was all through market port.

Also, one thing that has developed all the time is

editing software.

So this is things like photo shop even, you know,

nowadays have editing software in APS on your smartphone.

So things like Snapchat take talk.

They all allow some kind of manipulation off the image.

Obviously, over recent years, they've also gotten smaller A ZX.

People wanted a multi functional device, a phone with a

camera, so this is kind of a combination off militarization

of components.

But the marketplace wanted this as well.

Another really good example is the development of modern day

baby balls, so old baby bottles often spilled as the

tips were allowed the men to come out whenever they

were tipped over.

They didn't have any non spill tips.

So, through market research and for focus groups, companies identified

that parents found this trouble troubles.

Babies often spilled milk.

They had to be monitored at all times.

When feeding, Um, bottles had to be stored up right,

so it is very troublesome for apparent if you're tryingto

take a baby outside or you're trying to get them

ready. So this problem was solved for the development of

modern day bubbles have a non spill tips so the

milk can only exit on when it's being socked, not

just when it's spillover, and this idea is also have

been starting to be developed in modern day sports drink

containers. So things like Lucas eight sports, um, allows the

the bottle to be in a bag and not spill

all over again.

Both of these examples were developed from getting feedback from

the market place first, so let's have a quick look

at some exam style questions.

So, first of all, when you're answering exam style questions,

you should always refer to example products.

In your answer, you need to be able to clearly

identify if the product has improved through technology.

Push all market pulp.

Or perhaps it's a slight combination of both.

You need to identify what has changed or improved in

that product and clearly explain why that would benefit the

user. So let's look at two questions with technology Push,

you might be asked.

New technologies in Elektronik products have caused modern products to

change over time.

Using an example, products explain how technology push has changed

its design.

So for this question, I think a really good example

would be modern smartphones.

The reason being they have touch screen technology has been

developed, so that allows greater use of the apse and

a more user friendly design.

The miniaturization of components has allowed multi functional devices, so

it allows the integration off cameras, speakers on over types,

off hardware and software.

So that would be really good example to use their

market pull.

So we asked, How has the development of the modern

digital camera being a result of market pork?

So what we want to do here is zoom in

and think about how has the development change.

So we would need to enter and identify how that's

happened. So it's happened through market research and no use

of focus groups.

This allowed the designer to identify what they need or

the market wants.

Waas on how it has changed, so the digital camera

has changed as it allows.

Storage of multiple photographs allows easy access to to them

so that the photos can be feud straits on the

camera. It allows easy printing, and you could also talk

about how digital cameras have become more sleek that smaller

all the time.

So just to summarize, we've discussed what technology pushes.

This is the development of products due to an increased

or improved development on technology, we've discussed what market pullers.

This is when products change over time due to a

market need, and it's generally don through market research.

The use of focus groups and question is.

Technology push/ market pull

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