Blossom in your Community

HB
by Hailey Boss12 views·Updated Feb 1, 2021
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  1. Hi, I'm Zoe Tracks.
  2. I'm Hayley, Boss.
  3. I'm clear jokes and we're representing Central High School Fbl
  4. A into the social media strategy.
  5. In order to create this presentation, we came up with
  6. a fictional school district located in Maryland called Blossom City
  7. School District.
  8. This district contains three schools and elementary school and middle
  9. school and a high school.
  10. Our goal was to attract students that attend schools in
  11. this district, the parents of these students and other adults
  12. interested in our district who live in the community.
  13. The goals of this presentation is thio.
  14. Make sure to promote engagement and positivity.
  15. In addition Thio, Um uh, raising awareness for the world
  16. wide events that are going on with pinned.
  17. Um, For this presentation, we chose Thio, the three social
  18. media platforms of Instagram, Twitter and Facebook.
  19. Instagram offers a wide variety of features such as the
  20. live videos, the polls, highlights and other story features.
  21. Facebook is very well known what the older age ribs
  22. with the parents and grand parents and others in that
  23. area. And it also offers the reaction feature and a
  24. live videos as well.
  25. Twitter is really what well known for its hashtags and
  26. retweets, which helps the community get more where or being
  27. aware of the information that we put out and so
  28. we can expand that variety of beach or our strategies.
  29. Ah, big thing for us was visual appeal.
  30. So we decided to keep a consistent color palette of
  31. pinks, corals, and we tried to use bright colors and
  32. bright fonts.
  33. Um, to just really bring attention to what we have
  34. to say.
  35. Um, we included pictures and clip art in our post
  36. just because it kind of adds something.
  37. It's not just words that you're looking at on the
  38. posts and we use can va to make all of
  39. our posts.
  40. Next is raising awareness.
  41. Um, this is in current times.
  42. So we're talking about the global pandemic.
  43. Um, we just keep reminders on our post and in
  44. our bio, um, just encouraging, wearing mask and keeping social
  45. distancing guidelines, we introduced a food bank fundraiser with our
  46. Cities Food Bank.
  47. We talked about how due to Covad there are a
  48. lot of needs for donations and we kind of had
  49. a little competition between the three schools and we posted
  50. about those on our social media platforms.
  51. Our next strategy is encouraging.
  52. Positivity. Um, we posted helpful reminders, Um, just trying to
  53. create a positive atmosphere.
  54. And in our district, mental health is really advocated for
  55. and it's just something that's really big part of what
  56. we tried to convey eso we'd like to post mental
  57. health reminders and just other positive reminders like that.
  58. Another thing that was very appealing about our strategy was
  59. that we decided to transfer ah, lot of information that
  60. would normally be broadcasted in person into the online world.
  61. On our social media platforms, for example, we use Google
  62. forms to allow people to sign up for the A
  63. C T.
  64. Instead of doing this in person.
  65. This just adds to convenience, and it keeps with the
  66. times being that we're in a pandemic, it is safer
  67. to do things online.
  68. We also encouraged engagement through a Siris of coasts.
  69. Viewers would be eager to see the next installment and
  70. these posts, so that was part of our strategy.
  71. And it allowed.
  72. Thio broadcast our goals for donations on multiple platforms by
  73. using Twitter and Instagram and Facebook, all promoting the same
  74. thing and linking to each other.
  75. We also played onto our age groups using specific websites.
  76. As we stated earlier, Facebook is more appealing to older
  77. generations, so parents would be more active on their.
  78. Therefore, we catered posts on Facebook more to the parents.
  79. And Twitter and Instagram are more relatable for the students.
  80. So we catered those platforms to the students.
  81. These are the sources we used to create our presentation.
  82. And this presentation was reported on Prezi.
  83. Thank you for your time.
  84. Thank you.