RHETORIC

all right.

This week we were talking about something called Rhetoric.

If you're watching this on Tuesday and we already had

sink class this week, then this will serve as a

refresher before we get to the assignment details.

But if you're watching this on Monday and you haven't

been to sink class yet, pay close attention and will

continue to work on it as the day has come.

So rhetoric is a term used to describe the art

of persuasion.

Now you know that to persuade means to cause someone

to do or think something through reasoning or argument.

Rhetoric is organized into multiple pillars, but all of these

pillars are kind of branched off from three main pillars.

Three main types of rhetoric.

Thes air called ethos, pathos and logos.

Now remember, the purpose of persuasion is to get someone

to do or think something through reasoning.

So these air different ways that you can convince someone

to do so.

The first one ethos refers to the Greek term for

a person or their personality or their character ethos in

persuasion means to use one's character personality, trust levels, awareness

as a form of persuasion.

For example, you wouldn't take medical advice from a random

person on the street because you do not trust them.

They don't have that credibility.

So if one is trying to give medical advice, they

should probably get a doctor to do so and utilize

ethos. Now, if those doesn't always have to be credibility

of the field, it could just be someone who is

trusted by the general public.

For example, so many brands and organizations use celebrities to

get their message across and commercials and ads because of

their faces already familiar to you.

You more or less trust them.

Thio give you information for whatever reason, so it is

a kn adequate way.

Thio persuade you the second type or the second pillar

of rhetoric is called pathos.

Now, if you recall the image that was on the

first slide, there was a heart they're paid.

Those refers Thio touching into your emotions and your values,

those commercials that make you cry about all the dogs

that are in shelters with that sad music that's paid

those so pay, Those essentially just appeals to you for

your heart now, Like I said, this also encapsulates this

idea of values so you could use pay phones to

persuade someone by showing them that you share the same

values or morals as them.

And the third and final pillar of rhetoric is called

logos. This simply means using logic, appealing to what makes

logical sense, using reliable data numbers and evidence to show

your audience that there is a logical path to conclusion

that is, logos in persuasion.

Now again, I know if you're watching this on Monday,

it feels a little bit like you're just jumping into

it. But I'm gonna have you practice with your assignment

for today On the lesson page on campus, there is

a slide show at the bottom that has seven different

ads in them that has seven different ads in it.

I want you to identify whether these ads are using

ethos, pathos or logos and simply explain to me how

you got there.

What evidence did you see on that ad that convinced

you that it was or logos?

That's really, quite simply it.

You can rewatch the beginning of the video if you

need a reminder on which is which of those three.

Because I know they're unfamiliar words.

But if you can manage to remember which one's which.

I'm sure you will do fine on the lesson today.

You are always welcome to message me.

If you do need help though, alright, Enjoy the rest

of your day.

Go analyze some

RHETORIC

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