Design Principles: Part 1

Hello, everyone.

Today we're going to be discussing the design principles, principles

of design, etcetera, the essential elements of a good design.

Our hierarchy.

I flow simplicity, consistency, appropriateness, proximity, contrast, focal point, white

space balance, unity, alignment, repetition and typography.

Hierarchy is the tool that you use to prioritize your

content. It helps you to guide the meaning of your

message. It guides the reader through the message that you're

ascending in an organized fashion.

It needs to be understandable, and it is okay for

it to be obvious.

The focal point.

Every design needs to have a focal point.

The element that you choose has to have a strong

visual interest and be appropriate for your material and your

audience. Photos or graphics are visually appealing, but dynamic fonts

and letters work equally as well.

Your focal point should attract and draw your reader in

be the element with the strongest visual interest.

Be the element that you build your layout around, appear

on your page.

On Lee, one time is emphasized by size, color layout,

contrast, placement, isolation or movement, and it can be a

photo logo graphic or letters.

I flow.

This is how you visually guide your reader through the

hierarchy of your document.

You start with your focal point and then direct them

where to go and what to read, using the size

and placement of your elements.

The focal point attracts viewers, and I flow leads wth

Um, you use.

I flow to guide viewers through your content, use direction

and placement to encourage I flow.

Graphics, bullets and rules can help lead the I.

What elements encourage.

I flower a strong focal point.

Simplicity. Graphic elements that move your eye along sighs, relationships

and visually interesting whitespace.

What design elements in pair I flow clutter or a

lack of white space.

Too many focal points.

Too much text or too many graphics that are the

same size and similar spacing between all elements.

White space or negative space is a very important design

element To see white space in a document.

You can hold it at arm's length and squint your

eyes and look at it or you can hold it

upside down.

You should see shapes and not details.

If nothing is jumping out at you, you don't have

enough white space.

Use whitespace toe accent your focal point and add to

the logical grouping of content and overall artistic effect.

Two. Little white space makes very crowded and unappealing page.

Too much white space overwhelms the focal point and breaks

apart relationships between design elements.

Examples for creating good white space left a line type.

The right ragged edge invites white space into the page

space between paragraphs.

You can use this instead of inventing in some cases

breathing room between design elements and flow white space that

flows into or around the design rather than being trapped.

Simplicity. If you want to clean and professional design, keep

it simple.

Students. Well, it seems so simple.

It's difficult to achieve keeping your design simple and Uncluttered.

Let's your content shine through.

That doesn't mean you should neglect your design.

If an element does not help the content or the

real or the reader, delete it Balance.

How do you feel when you see a crooked picture

on the wall?

Remember, a lack of balance can irritate or impair communication.

How do you achieve balance in a design?

Create two forces of equal strength that pull in opposite

directions. Use multiple forces pulling in different directions so their

strengths offset one another.

The goal of balance is not to achieve a state

of rest, but a state of equal tension.

Third, two different ways of handling balance.

Symmetrical and asymmetrical Symmetry is achieved by repeating shapes conveying

a quiet sense of order, stability and tradition.

To avoid static, boring, symmetrical designs.

You can introduce contrast through value, texture and shape.

A symmetry gives you a greater sense of movement and

change. Stay on the verge of imbalance for a thrilling,

visually exciting design.

Consistency. The key to a unified and understandable design is

consistency. You want to apply consistency to your layout.

Text, paragraph formatting.

Icahn's lines rules, etcetera.

Each page or peace should look like it belongs to

the entire document or marketing piece.

What elements create inconsistency?

Too many colors, too many graphics, inconsistent placement of important

elements, inconsistent textiles, colors, spacing and lack of proximity.

What elements create consistency, Page layout, navigation scheme and location

colors heading text size, France, paragraph spacing, repetition of design

elements and proximity, visual unity or one of the gestalt

principles. Without unity, your design will be distracting and chaotic.

With unity, your design will look and feel complete.

Honestly, ask yourself.

Does my design come together as a whole.

Unity rides on the coattails of consistency.

Check and double check your text formatting and spacing between

elements. Ask yourself if you can strengthen or add repetitive

elements patiently examine the design.

Sometimes minor tweaks will elevate your design, even further.

Appropriateness. I can't emphasize this one enough.

I mean, they're all important, but your design should also

be appropriate for your audience.

Who is reading your material?

Consider age, income, education, culture and location.

Your topic.

What are you talking about and what are you trying

to say?

Purpose. What is the design intended to dio?

Are you trying to sell a product?

Convey information or entertain format, paper size and type budget

printing process.

Amount of copy the graphics, et cetera.

Evaluate your design for appropriateness on a frequent basis.

Don't leave it for the end alignment.

Proper alignment refers to the defining, defining invisible visual lines

and aligning design elements along them horizontally and vertically.

You don't want to just scatter your elements arbitrarily all

over the page, or you lose the visual connection of

your elements.

Choose an alignment and use it throughout.

Left or right creates a strong edge and more interesting

white or negative space.

If you're laying out a lot of copy, justified text

is preferred for columns of text.

Novices tend to use center alignments, which can be boring

in general.

Line up items along a strong edge on the page.

Choose one alignment and use it throughout.

Remember vertical alignment.

In addition to horizontal alignment, proximity proximity is necessary to

establish logical relationships between design elements and communicate those relationships

visually. Group related elements group related items and create visual

separation between unrelated items.

Proximity is essential for organizing information and reducing clutter.

The organization and content of your page should be instantly

obvious for your viewer repetition by repeating certain visual elements

of the design throughout your piece.

You not only create consistency and improve organization, but you

strengthen the unity repeat type styles, colors, shapes, textures, spatial

relationships, line thickness, sizes, etcetera.

You don't wanna overdo it, though, because too much of

anything becomes obnoxious.

What elements enhance repetition?

Color graphics, icons, backgrounds, typefaces and sizes.

Placement. An image treatment contrast.

Contrast is the key to a dynamic design.

It creates visual interest and enhances the organization and hierarchy

of your content.

contrast involves making two or more elements very different.

Heading and text.

Um, different aspects of your design maximize the contrast, go

big or go home, so to speak.

At the same time, you want to use contrast selectively.

You want to enhance your contrast content, but not arbitrarily

typography. What is typography?

It's the science and art of communicating through type.

It's part science because there are rules about how to

format and handle type to enhance readability.

It's part art because the type is a powerful communicator

of mood and meeting every font has a mood and

personality. Some general typographical rules to follow use punctuation properly.

Only one space after a period use the proper dash.

There are three smart quotes, et cetera.

Avoid widows, which are words with less than seven characters

in the last line of a paragraph, and orphans, which

is the sentence airline by itself at the top of

a column.

When mixing type, avoid using more than three fonts on

a page.

For good contrast, use a different font for headlines and

body type, and don't use ones that are similar.

Use the sand Sarah Farm for the headline and a

Sarah for the body type.

Use proper spacing.

Watch your letting, which is the space between lines and

tracking, which is the space between letters and words.

Use punctuate up that slides in there twice.

Sorry about that.

Make sure your type is legible.

Easy to distinguish the individual letters.

Make sure type has good readability.

Easy for the reader to scan over paragraphs of type

guidelines. For good readability.

Avoid all caps and never, ever use all caps with

a script font.

Use a reasonable point size.

Reasonable will vary with the purpose.

Don't use a line length that is too short or

too long.

Create even word and letter spacing.

Think about your background, including the type of paper.

Provide ample letting, but not too much, letting select the

most readable alignment for this situation and choose typefaces.

Clearly. Lastly, proof read.

You cannot over proof read.

Get someone else to proof.

Read it for you.

Walk away from it and then go back to it.

Use spell.

Check half of the errors I see.

An assignments could have been resolved by using spell shock.

Finally, once you learn all the rules and understand them,

one of the golden rules of graphic design is that

it's okay to break the rules sometimes, but you have

to know the rules before you can break the rules.

Design Principles: Part 1

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