Solutions
Pricing
Log in
Teams
Get started
Log in
Get started
SOUQ DAY LOGOS Share, Compare & Critique
LF
by
Lise Farquhar
·
1 view
·
Updated Feb 22, 2021
Share
Embed
Re-use content
Create your own
Chapters
00:00
SOUQ DAY LOGOS Share, Compare & Critique
00:45
Evolution of Logos
01:20
Why do companys change their logo?
01:41
Chapter 4
01:52
Chapter 5
02:08
Logo Types
02:27
Symbols
02:51
Wordmarks
03:03
Lettermarks
03:26
Combinations
03:42
Emblems
04:04
Chapter 12
04:19
Chapter 13
04:37
Padlet Instructions
Audio Transcript
Auto-generated
00:01 - 00:04
I know you've been making some great progress with your
00:04 - 00:07
suit day groups and your collaboration, and it is time
00:08 - 00:10
to share, compare and critique your logos.
00:11 - 00:12
This week.
00:12 - 00:17
You should either be ready as a group with a
00:17 - 00:20
logo that you've decided on to represent your company and
00:20 - 00:25
product. Or maybe you individually have been working on a
00:25 - 00:27
logo for your company, and you want to share and
00:27 - 00:29
get some feedback on that.
00:30 - 00:32
Before we get into the details, though, I just want
00:32 - 00:37
to review a few details about how companies have adapted
00:38 - 00:41
their logos over time and think about any last minute
00:41 - 00:45
changes you might want and why you might make changes
00:45 - 00:49
now. So have a quick look at the Pepsi Cola
00:50 - 00:53
Company logos and how they have adapted and changed over.
00:54 - 00:58
Originally, Pepsi Cola was on Lee served in a little
00:58 - 01:02
local area, but over the last, while more than 100
01:02 - 01:05
years, it has become a global company.
01:06 - 01:09
And when your company is traded around the world and
01:09 - 01:13
bought and sold by people who speak many different languages,
01:14 - 01:17
you more a logo that really is just a symbol.
01:18 - 01:21
And so they have adapted over time because they've become
01:22 - 01:25
so like the ad, not logo, has changed over time
01:26 - 01:30
over the last 50 60 years, and it has become
01:30 - 01:34
more simplified, which we know with modern logo designs.
01:35 - 01:38
One of the top things is that you keep your
01:38 - 01:41
logo simple, and that's what I'd not has done.
01:43 - 01:46
Here are some familiar logos Oh, but we miss our
01:47 - 01:47
old logo.
01:48 - 01:52
But why did all of the schools within to lean
01:53 - 01:56
change well by adapting the logos?
01:56 - 01:59
Now you can see that all of these schools are
01:59 - 02:04
related, And so again, companies change their logos as they
02:05 - 02:09
adapt and change right to communicate different messages.
02:11 - 02:16
Now the Raha School Loco is a certain type, and
02:17 - 02:19
I want to give you some ideas about different logo
02:19 - 02:24
types so that you have some vocabulary thio use when
02:24 - 02:27
you're critiquing and giving feedback and suggestions to each other
02:28 - 02:29
on your logo design.
02:30 - 02:33
So symbols are a key feature of logos.
02:34 - 02:37
Do you recognize this logo of a famous Abu Dhabi
02:37 - 02:42
place? It's the lose Abu Dhabi logo, and they've used
02:42 - 02:46
this symbol that is connected to the design of the
02:46 - 02:48
building that is so iconic.
02:49 - 02:53
So have you used a symbol in your local, Or
02:53 - 02:56
have you kept it really straightforward and simple and use
02:56 - 03:00
just a word mark style symbol like Google has done.
03:01 - 03:05
Just the name of your another type of logo is
03:06 - 03:06
a letter mark.
03:07 - 03:10
When you have a long company name like Cartoon Network,
03:11 - 03:12
often they will create.
03:13 - 03:17
Companies will create a logo that has just the letters
03:18 - 03:19
of the company name in it.
03:19 - 03:21
Is this what you've done to keep your logo design?
03:22 - 03:25
Simple. Is this something you might think about doing before
03:26 - 03:29
coming up with your final design Combination?
03:30 - 03:33
Logos are also very popular, like you see in the
03:33 - 03:37
Abood Abby logo, where we have the unique lettering, design
03:38 - 03:41
and style for Abou Dhabi, as well as the symbol
03:41 - 03:46
to go with and the emblem logo of the United
03:47 - 03:47
Arab Emirates.
03:48 - 03:50
An emblem is when you have again.
03:50 - 03:53
It's kind of like a combination of the symbol and
03:54 - 03:58
the wording, but the word is really embedded or connected
03:59 - 04:02
inside the logo design making an emblem.
04:03 - 04:04
So maybe you've come up with a design.
04:05 - 04:09
Yeah, Now what I want you to do is go
04:09 - 04:13
to the paddle it for the soup day.
04:13 - 04:18
Logos share, compare and critique and there are instructions on
04:18 - 04:20
there, each group.
04:21 - 04:23
Or if you're uploading it individually, make sure that you're
04:23 - 04:29
logged into your I s Microsoft account so that your
04:29 - 04:33
name appears when you post your logo, make sure that
04:33 - 04:36
your group names are in the title and write a
04:37 - 04:38
description of your logo.
04:39 - 04:43
Then you can upload the photo of your final logo
04:44 - 04:47
design. It might have been hand drawn or a digital
04:47 - 04:49
version, and you'll be able Thio.
04:50 - 04:52
Then get feedback from your peers.
04:53 - 04:55
So upload your logos and then give each other feedback
04:56 - 04:58
on the clap the grade fourth.
See full transcript