SOUQ DAY LOGOS Share, Compare & Critique

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by Lise Farquhar1 view·Updated Feb 22, 2021

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  1. I know you've been making some great progress with your
  2. suit day groups and your collaboration, and it is time
  3. to share, compare and critique your logos.
  4. This week.
  5. You should either be ready as a group with a
  6. logo that you've decided on to represent your company and
  7. product. Or maybe you individually have been working on a
  8. logo for your company, and you want to share and
  9. get some feedback on that.
  10. Before we get into the details, though, I just want
  11. to review a few details about how companies have adapted
  12. their logos over time and think about any last minute
  13. changes you might want and why you might make changes
  14. now. So have a quick look at the Pepsi Cola
  15. Company logos and how they have adapted and changed over.
  16. Originally, Pepsi Cola was on Lee served in a little
  17. local area, but over the last, while more than 100
  18. years, it has become a global company.
  19. And when your company is traded around the world and
  20. bought and sold by people who speak many different languages,
  21. you more a logo that really is just a symbol.
  22. And so they have adapted over time because they've become
  23. so like the ad, not logo, has changed over time
  24. over the last 50 60 years, and it has become
  25. more simplified, which we know with modern logo designs.
  26. One of the top things is that you keep your
  27. logo simple, and that's what I'd not has done.
  28. Here are some familiar logos Oh, but we miss our
  29. old logo.
  30. But why did all of the schools within to lean
  31. change well by adapting the logos?
  32. Now you can see that all of these schools are
  33. related, And so again, companies change their logos as they
  34. adapt and change right to communicate different messages.
  35. Now the Raha School Loco is a certain type, and
  36. I want to give you some ideas about different logo
  37. types so that you have some vocabulary thio use when
  38. you're critiquing and giving feedback and suggestions to each other
  39. on your logo design.
  40. So symbols are a key feature of logos.
  41. Do you recognize this logo of a famous Abu Dhabi
  42. place? It's the lose Abu Dhabi logo, and they've used
  43. this symbol that is connected to the design of the
  44. building that is so iconic.
  45. So have you used a symbol in your local, Or
  46. have you kept it really straightforward and simple and use
  47. just a word mark style symbol like Google has done.
  48. Just the name of your another type of logo is
  49. a letter mark.
  50. When you have a long company name like Cartoon Network,
  51. often they will create.
  52. Companies will create a logo that has just the letters
  53. of the company name in it.
  54. Is this what you've done to keep your logo design?
  55. Simple. Is this something you might think about doing before
  56. coming up with your final design Combination?
  57. Logos are also very popular, like you see in the
  58. Abood Abby logo, where we have the unique lettering, design
  59. and style for Abou Dhabi, as well as the symbol
  60. to go with and the emblem logo of the United
  61. Arab Emirates.
  62. An emblem is when you have again.
  63. It's kind of like a combination of the symbol and
  64. the wording, but the word is really embedded or connected
  65. inside the logo design making an emblem.
  66. So maybe you've come up with a design.
  67. Yeah, Now what I want you to do is go
  68. to the paddle it for the soup day.
  69. Logos share, compare and critique and there are instructions on
  70. there, each group.
  71. Or if you're uploading it individually, make sure that you're
  72. logged into your I s Microsoft account so that your
  73. name appears when you post your logo, make sure that
  74. your group names are in the title and write a
  75. description of your logo.
  76. Then you can upload the photo of your final logo
  77. design. It might have been hand drawn or a digital
  78. version, and you'll be able Thio.
  79. Then get feedback from your peers.
  80. So upload your logos and then give each other feedback
  81. on the clap the grade fourth.