FitFactory

GM
by gabriel masterson5 views·Updated Mar 10, 2021
Create your own

Chapters

Audio TranscriptAuto-generated

  1. Yeah. Hello, everyone.
  2. I'm Gabriel Masterson, and I'm going to talk to you
  3. about the fit factory to kind of go over what
  4. this is is my wife is very physically active.
  5. She has a degree in exercise science.
  6. So she just loves the idea of owning a gym
  7. and the entire process.
  8. So what we kind of came up with is we
  9. would like to open a gym in our local area
  10. and kind of the service we found was kind of
  11. lacking Was a child care?
  12. Yes, there are definitely gyms out there that have child
  13. care, but we feel there are few and far between
  14. that cost too much.
  15. So I think that would give us a competitive edge
  16. we were looking for and why we would be unique.
  17. Other things we like to focus on is kind of
  18. an industrial Jim feel.
  19. So for those high intensity interval training, our crossfit style
  20. workouts and it would be group class oriented.
  21. And if we start to look at, like, why would
  22. people start coming to us?
  23. Why would they choose the fifth factory?
  24. And, uh, I think the number one reason has to
  25. be convenience.
  26. Uh, location If you live more than two miles or
  27. 15 minutes from a gym, you will not go there.
  28. So location, location, location.
  29. That has to be our number one priority.
  30. And we also found that when people were deciding on
  31. what Jim to go to, it wasn't necessarily the cost.
  32. But it's all the amenities that came with it.
  33. So convenience once again goes into it.
  34. And the last one, why we think we would be
  35. successful is probably a social marketing campaign.
  36. One of the reasons I think CrossFit blew up so
  37. quickly was they required all of their gyms and locations
  38. to post photos and own Web pages.
  39. And, you know, just people could see their improvements, and
  40. we would definitely adopt a similar idea to make that
  41. happen. And what would make us unique?
  42. Uh, like we already said, There are gyms everywhere, but
  43. it's location, location, location.
  44. So being kind of a small operation that we can
  45. really get to know our team and our people and
  46. really adapt to the environment we're in.
  47. So that way we can provide those services they want.
  48. And that concludes this briefing, thank you very much.
  49. And here's the citations for all the photos, let me
  50. know if you have any questions