Animoto for Libraries

Hello. My name is Christy to bits and I'm here

with the presentation about Tanimoto, an online video creation tool

that can be very useful in a library environment.

I would like to begin by discussing the library setting

and demographics of the library I'm using in this example,

this public library has two branches and is located in

a suburban area outside of a major metropolitan city.

The city is rapidly growing with just over 200,000 residents,

77% our family households with the median age being 33

years old.

This public library currently uses facebook only but is looking

to expand the number of social media platforms that they

use. So Anna moto.

What is it?

It's an online browser based tool to create short videos

and slide shows using images, text and audio and video.

Animados videos are specifically geared toward posting on social media.

According to the company founders.

The software uses patent pending cinematic artificial intelligence that analyzes

a user's uploaded photos, music and videos to render a

video that moves to the beat of the music.

An Emoto was founded in 2006 in New York.

The founders were four high school friends under 30 and

it currently has millions of users worldwide of both the

paid and the free version, with the free version, commonly

an entry point for learning video editing before graduating to

more sophisticated tools.

So how can libraries benefit from the use of Enomoto?

Currently, 86% of businesses use video in their marketing strategies,

up from 61% in 2016, making it a great way

for libraries to reach patrons, 96% of consumers have said

their video watching has increased during the pandemic video can

help libraries stand out on social media and offer unique

content related to a library's collection or programming.

Some examples of the ways in which libraries can utilize

an emoto include making explainer videos that guide patrons how

to use library services and databases, and staff training videos,

creating teaser promos for upcoming author interviews and book trailers,

creating short videos, demonstrating different crafts and incorporating an immortal

classes in programming to forest firing video editors.

You can choose from a free or paid subscription.

A paid subscription gives you access to over 3000 licensed

music tracks, over a million commercially licensed photos and videos

from Getty images.

You can add your logo watermark and brand colors And

use high quality video up to HD 1080 p Plus

over 40 professional fonts.

There are many features that make Enomoto a valuable video

creation tool.

First and foremost, it's incredibly easy to begin making professional

quality videos and slide shows Immediately the interface is simple

with a clean modern design, it's easy to pick a

template and quickly create a professional looking video.

This software has won many prestigious digital media awards, including

the webbys, the Crunchies NBC's Tech.

Now, M BBC's click awards.

It has also been featured in Forbes, TechCrunch and the

new york Times Animal also has some downsides.

They put their watermark on all projects with free accounts.

I found there were hardly any stock photos in the

free version and the templates have limited customization options.

It's also pretty expensive for a public library to access,

with a yearly subscription being $468 annually, With an option

of $39 monthly in all, I was shocked at how

easy it was to create professional looking videos quickly.

I created my first 32nd video within five minutes.

I do wish there were more customization features, but it

is a pretty simple tool, good for beginners.

There are a lot of templates for all different kinds

of projects, and the best way to use an emoto

in the example above would be creating short videos for

social media.

Thanks for viewing this presentation, please feel free to ask

the question.

Animoto for Libraries

Chapters

Audio TranscriptAuto-generated