Plant-based Meat’s Impact on Consumer Choices

For my segment three project,

I chose to research plant based meat and its impact on consumer choices.

To begin, I started trying to figure out what topic I actually wanted to research.

I enjoyed reading the Soylent article in

class because I thought it was interesting.

So from there on I just started

start researching related articles to food subsidies.

My initial reaction was why would people actually want

to make the choice to switch to food subsidies?

So I decided so I decided to start researching

for sources related to consumer spending choices and food subsidies.

Although I ran into a problem because I found two major general

articles that never really intrigued me to keep researching this topic.

After discussing with the McIntyre librarian using the concept map

that we create in class and discussing with Trevor.

I eventually came to the conclusion that I will be doing plant based

meat because I remember that I also have a personal connection to it.

I also found an article talking about meat replacement and that

that interested me a lot more than just general food subsidies.

After going through what seemed like a long process

of just finding a topic I was interested in,

I decided I decided to start researching plant based meat.

The picture on the left is of my mom and her cousin Nick,

since Nick is very much involved in the plant based meat industry

interested me because I already had firsthand experience of this food product

In the summer of 2019.

My family and I went on vacation to San Francisco where we met

where we met up with Nick and got to learn all his life.

And even got a chance to try the burger ourselves because of us doing this.

Going to the project. I already knew a few general facts about plant based meat.

Nick went to graduate school at stanford

University where he and his professor decided to

try to make a new veggie burger which eventually turned into the Impossible burger.

Nick has become very successful since then and is now the director of

international operations for Impossible Foods and was

the first employee of the company.

The pictures on the right are of the burger I

tried in the restaurant where we met up with Nick

since I already have that personal connection, I wanted to find out more,

more and more and refresh my mind of why consumers really

would want to or not want to buy this product.

Eventually after further researching,

I decide I started to find more articles that were more related

to the question I was trying to answer the key word,

Impossible Foods.

Help me find many of my articles in my annotated bibliography.

Oh,

I also found it helpful why when I searched around the Impossible Foods website,

it talked about the purpose of this product and what it can not only do for people,

but also to tremendously help our environment.

I also found the resource library which led

me too numerous other sources that tried to help me

answer my question by finding more and more sources.

It kept leaving me asking more and more questions.

So what actually is plant based meat?

Well is a ground beef looks like ground beef and

at least in my experience tastes like it too.

But it's completely made from plants.

It can be seen today as new technology to fix the big issues in army industry.

It provides numerous benefits mainly to the

animals and the whole environment in general.

But there are also cons to it too.

They're generally, there are clearly two sides to the questions question

why consumers would or wouldn't want to purchase plant based meat

for a person like me, I eat a burger or some type of ground beef at least once a week.

I came across this sort of calculator from Impossible Foods,

which I found very interesting.

It really shows what eating a decent amount

of ground beef can really do to our environment

in my research process.

I also found multiple studies and surveys testing what

people's opinions are of plant based in red meat.

These studies opened up many more questions for me because

I learned multiple pros and cons of both options.

Here's a short video clip from the video why Bill Gates things,

Impossible Foods and beyond meat can help fight climate change.

Bill Gates talks about some of the positives of our artificial artificial meat.

In this clip.

Crazy does not allow a video to play while recording.

So we're just going to have to listen to it

like impossible or beyond meat.

Both which uh, I invested in you eat it as well and you like it. Absolutely.

Uh, you can go to burger king and buy the impossible burger. All right.

Is it healthier for you or just healthier for the

it's slightly healthier for you in terms of less cholesterol.

It's of course, a dramatic reduction in methane emissions.

You know,

animal cruelty manure management and the pressure

that meat consumption puts on land use?

Yeah,

if it was possible,

I would include this entire video because it also

goes in depth about the consumers in our world

and why they are starting to buy more plant based meat.

Here's my annotated bibliography.

So after doing some research,

I was still left with more questions that I wanted to answer.

Are there other countries and places in the world

that this type of food could be successful at?

Is this food a long term thing for meat slash non meat eaters?

Or is it just a temporary thing,

is cooking a plant based burger more safe than normal meat?

There are definitely two sides to this question. And that's what makes this

industry so interesting

Plant-based Meat’s Impact on Consumer Choices

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