Elabs

GJ
by Grainne Jameson2 views·Updated Nov 29, 2020
Create your own

Audio TranscriptAuto-generated

  1. thanks on.
  2. So we at avoid opioid addiction believe that this problem
  3. is like a cycle on.
  4. It's a cycle that our solution can intersect.
  5. So we believe that people are prescribed these medications on
  6. dhe. They can eventually lead to their recovery from this
  7. injury or illness, but they can.
  8. They can also form a dependence on these opioid medications.
  9. So our solution, then, is looking at intersecting these this
  10. cycle at this point off prescription.
  11. So these people are taking this medication, but they were
  12. empowering them with the information by providing a sticker on
  13. the on all of the opioid medications.
  14. So this sticker that we've developed is not, as is
  15. not a standard warning signs, sticker or pictograms that we
  16. believe are often now overlooked because they're seen everywhere.
  17. But instead, we have incorporated new ways of communicating in
  18. this modern age, which are the use of emojis, which
  19. I'm sure everyone here today uses all the time everyday.
  20. So our sticker is this.
  21. So we developed the sticker ourselves and we do believe
  22. that by having the sticker on different medications that include
  23. opioids in them will cause the consumer, the patient or
  24. the person whoever is purchasing and taking these medications to
  25. stop and to think What does this sticker main on?
  26. Of course, we need more information for these people to
  27. know where to turn to when they see this sticker
  28. on. This is why we've also included a public awareness
  29. campaign. But again, we're going down a more modern twist.
  30. We're using social media, So we've incorporated both an instagram
  31. on Facebook social media advertisements to raise awareness of the
  32. meaning behind the sticker that people will see on their
  33. medication. So in terms of Facebook, we've used different targeted
  34. ads and re targeting an age group of the ages
  35. between 25 60.
  36. So it's quite broad, but it's actually all of the's.
  37. This entire age group uses social media, so we do
  38. believe that they will be reached.
  39. We're also using different avenues within social media by using
  40. trusted social media influencers to post about these stickers on
  41. their page to raise awareness.
  42. So these social media influencers are health care professionals that
  43. are that used their social media kinds to already educate
  44. the general public.
  45. So here, at avoid opiate addiction, we truly are empowering
  46. patients and people with knowledge so that they can make
  47. an informed decision themselves about the medication that they're taking.
  48. Thank you