PPP #3 Real

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by Andrew G2 views·Updated Dec 6, 2021
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  1. Hello Welcome to our conversation today about defining the culture of
  2. coin base and specifically how it's evolved amidst covid 19.
  3. So today we'll discuss
  4. paradigms, the symbols control systems,
  5. organizational structures,
  6. power structures, rituals and routines,
  7. stories and myths
  8. and lastly to tuck model.
  9. So let's get started with the paradox.
  10. So at its core corn base is about increasing economic freedom in the world.
  11. And this goal has really been magnified and it's the pandemic where we've
  12. seen massive economic disparity and the effects it's had on people's lives,
  13. getting a better understanding the significance of the school.
  14. So crypto currency at its core
  15. enables
  16. economic freedom.
  17. And so looking at a few um really indispensable writes
  18. that all humans should have such as property rights,
  19. free trade.
  20. Um the right to start a business and um
  21. currency stability as well as freedom from corruption.
  22. All of these things are made possible with
  23. Cryptocurrency whether it's using a user controlled wallet.
  24. Um The fact that Cryptocurrency isn't restricted to a certain country
  25. stable coins as well as the high level of
  26. security that comes with Cryptocurrency a lot of these different
  27. aspects of human rights are being able to be
  28. enforced and promoted in ways that they've never been historically
  29. getting a better understanding of this vision how coin based
  30. is looking at advancing this. So first corn based views crypto as an investment
  31. and we're seeing this become more and more popular
  32. today with people investing in different currencies and N.
  33. F. T. S.
  34. On their platform.
  35. Additionally Coinbase hopes that much like traditional finance,
  36. they can use Cryptocurrency to promote a
  37. more equitable financial institution for things like
  38. borrowing, earning spending and being able to raise capital for a business
  39. from there. They really want to further expand their business model
  40. to allow their platform to
  41. provide services that are unique to crypto and Blockchain technology
  42. to a wide variety of applications beyond um finance.
  43. So being able to
  44. sign in and vote on different
  45. processes because it's immutable um certain massive votes could not be corrupted
  46. or being able to share content and innovate in new ways.
  47. These are all goals that coin bases with the future
  48. of Cryptocurrency where it can position itself in the marketplace.
  49. So now we have a better understanding of the actual
  50. mission will dive into other aspects of the culture.
  51. So now we'll look at these symbols.
  52. So getting a better understanding of symbols with
  53. coin based symbols are something that's vastly important.
  54. They serve as the first interface between the human user as well as their product.
  55. And so they've had a lot of success in Peking
  56. the interests of people with their logos especially in areas
  57. like um Times Square where there's such a densely populated
  58. area of people um looking at all the different billboards
  59. and so they really focus on two key characteristics with their symbols especially
  60. with their loves and that's for them to be digestible and informative.
  61. So as we can see what their um these three main product lines that coin base has
  62. but they offered to the public corn based corn based protocol in baseball,
  63. All of their logos are very identifiable
  64. and
  65. extremely simple.
  66. And so the key here is for these logos to be synonymous with Cryptocurrency and being
  67. able to exchange and use non fungible tokens
  68. and different activities in the crypto space.
  69. And
  70. um by making coin based synonymous with these actions,
  71. they can become the go to platform for cryptocurrencies,
  72. looking now at the work environment.
  73. The second aspect of symbols,
  74. so coin base really focuses on being flexible and collaborative
  75. and so
  76. this is something they position themselves to do in
  77. the pandemic even more through a remote first option.
  78. And so they really focus on providing a culture through their work
  79. environment that's both flexible and collaborative by allowing for a remote first
  80. um option.
  81. But then um reconvening on a quarterly basis in the office in
  82. a very relaxed way so people can feel connected with their team
  83. and be able to drive goals.
  84. So after looking at symbols will take a deeper dive into the actual control systems.
  85. So I coined based there's four key control systems, there's the financial system,
  86. the user system, the technology system and the progress tracking system
  87. and all of these work um together to really drive coin based
  88. forward to push towards their goal economic freedom as well as profitability.
  89. So first looking at the financial system.
  90. There's three key aspects that coin based
  91. leverages to generate revenues for itself.
  92. The first is transaction fees,
  93. so being able to generate fees on every transaction that occurs in the exchange.
  94. The second is service fees. So this really correlates to their consulting services
  95. as well as their brokerage services for larger institutional investors.
  96. And then separate from that,
  97. they actually have subscription fees which are subscriptions that are available
  98. to both the retail and individual investor for increased data access.
  99. Because Coinbase owns a wealth of crypto knowledge and data.
  100. Looking on the expense side,
  101. We see that there's three
  102. he um, expense areas, that's the technology and development expenses.
  103. The transaction expense in order to be able to support
  104. all the transactions that occur on a macro scale,
  105. um, on the crypto
  106. exchange platform of corn based
  107. as well as sales and marketing to expand the brand's awareness
  108. beyond the financial system.
  109. Another huge system that Coinbase looks at as their user system
  110. and so coined is really caters its products to their users and there's
  111. three main user bases that Coinbase looks
  112. at when they're developing their products.
  113. The first is the retail investors,
  114. then there's the institutional investors
  115. and finally the developers
  116. and so, um, getting a better understanding of these um,
  117. users is really crucial because first, with retail investors, these are people,
  118. um, you and me, the more individual investors who may not have as much um,
  119. tools at their disposal or may have less knowledge about the space.
  120. The institutional investor would be more like a hedge funder
  121. that require fast trades of large volume as well as developers.
  122. These are the people that actually build out
  123. the cryptocurrencies and the Blockchain technology behind it.
  124. So having an understanding of these areas are crucial.
  125. Other key areas are the actual text systems.
  126. So having an understanding of the technology behind um coin based.
  127. So there's two main avenues that
  128. Coinbase uses to push its products
  129. and those are the application, the IOS application,
  130. android application for more mobile access that's extremely
  131. seamless as well as the desktop version.
  132. And both of these are crucial to looking at
  133. the marketplace as well as for analyzing the wallet.
  134. The 4th and um
  135. other crucial aspect of the
  136. different systems that coin base
  137. is the actual progress tracking system.
  138. There's four key areas of um metrics that corn based looks
  139. at to evaluate a success with relation to its users.
  140. So the first is retail user engagement.
  141. Our users engaged with the app and enjoy using coin base.
  142. So how many verified users have registered on how many
  143. app downloads these are calm metrics for this space.
  144. Then looking at the retail user retention.
  145. So once they've been on the app, do they like it enough to stay?
  146. And so looking at the monthly transactions,
  147. users have their trading volume and how many subscribers are
  148. there two different services within the coin based app?
  149. The second um
  150. dimension that corn based looks at is institutional engagement.
  151. So our big firms really valuing the app and using all the services.
  152. Are they registered to the analytics features or the prime
  153. brokerage accounts that are available with corn based for businesses
  154. And being able to gauge engagement retention for these.
  155. The 4th aspect is developer engagement.
  156. Our developers who are building out the technology
  157. behind Blockchain and crypto engage in the application.
  158. Do they? Are they willing to put their assets on the platform?
  159. And how many actual cryptocurrencies in total
  160. are available on the corn based platform?
  161. These are all metrics corn based uses to track its success with its products.
  162. So now we have a better idea of the
  163. actual systems will transition to the organizational structure with juan