NBCUniversal

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by Victoria Scott5 views·Updated Jun 22, 2023
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  1. Hello,
  2. I'm Victoria Scott
  3. and this is NBC Universal's case study.
  4. NBC Universal is the world's leading media and entertainment company.
  5. They have created amazing content that has been distributed across film,
  6. television
  7. and streaming media
  8. as they are the me, they are the leading entertainment and news.
  9. They have the leading e entertainment and news brands that include NBC NBC News, MS,
  10. NBC Peacock Us
  11. USA Network and so forth, as well as there is a subsidiary to Comcast corporations
  12. in 2011, Comcast and NBC Universal merged,
  13. expanding as a media and entertainment company.
  14. So why I chose NBC Universal,
  15. my family and I have watched many titles,
  16. movie titles from NBC Universal as well as Universal is one
  17. of the best entertainment companies that have impacted the media,
  18. the media industry.
  19. And I want to learn more about universal and how they have tried to
  20. be inclusive and how they have cultivated
  21. and supported amazing talent throughout the years.
  22. So some of NBC s and we're gonna talk about
  23. NBC S
  24. innovative nature with towards A I technology,
  25. how they have with gone leadership changes and as
  26. well as the crisis they're facing right now,
  27. which is the writers' strike.
  28. So we're gonna start with the writers' strike.
  29. Jeff Bader,
  30. who is one of the, er, who is one of NBC S executives
  31. had said an interview that NBC was to continue on with regular
  32. production schedule in the fall of 2023 through 2024.
  33. However, this is in contradiction to what is actually happening.
  34. NBC is facing difficulties because a lot of their production is on halt,
  35. especially a lot,
  36. especially their top late night shows which include
  37. Saturday Night Live has halt to production.
  38. They're still in negotiations as many media,
  39. entertainment studios and companies are
  40. and they are still
  41. head on facing
  42. this strike and seeing what negotiating negotiations will bring as
  43. well as possibly at the end of this month,
  44. June 3rd, there's a possibility that
  45. actors will go into a will go on strike as well.
  46. So we'll see how NBC Universal takes on that challenge as well.
  47. NBC Universal and how they have taken advantage of A
  48. I technology in this singularity world that we are embarking on
  49. Lift Labs, Accelerator on Generative A I A six week program
  50. with Comcast and NBC Universal who are working
  51. with startups through in person and virtual sessions
  52. to get better insights into opportunities within geneti
  53. it within
  54. generative A I.
  55. Since the launch in 2018/80 percent of
  56. the profile company secured a proof or concept
  57. pilot or a commercial deal with Comcast Universal and
  58. you NBC Universal is delivering 100 billion hours
  59. of content to 700 million people every year.
  60. Because of A I technology and digital media and streaming as
  61. which, which is includes streaming media,
  62. NBC Universal is still
  63. taking advantage of A I technology by cultivating
  64. a digital fan experience for the L A
  65. 2028 Olympics and Paralympics.
  66. This in coming up in five years.
  67. So the changes they have undergone in executive leadership, Mike Havana,
  68. who is the president of Comcast is now the president has stepped in as president,
  69. acting president for NBC Universal replacing Jeff
  70. Schell.
  71. Mike Kavanaugh has had to manage the fallout from
  72. CNB C's anger over Mr Shell's dismissal and sexual harassment
  73. investigation that has undergone this past year.
  74. Big challenges still looming including getting NBC Universe to stream business to
  75. a profitable and negotiable future in ownership of Disney and Hulu,
  76. NBC Universal's titles, movie titles, TV,
  77. show titles have not been doing well in streaming and in advertising,
  78. those numbers are tracking very low this these past few months.
  79. Um even though
  80. that has happened,
  81. the company's shares, prices have increased this year
  82. and broadband and wireless services have offset that streaming
  83. um those little streaming numbers
  84. elsewhere. So Mike
  85. Kana is still doing his best as being
  86. the present Comcast and bring over his knowledge um into NBC Universal.
  87. So NBC NBC Universal organizational outcomes,
  88. one of the things NBC Universal is doing is rebranding itself.
  89. Um It's international productions to align with the
  90. Universal Studio Group and their sister studio,
  91. as well as Universal television and Universal television. Alternative studios.
  92. They are trying to be more inclusive and representing a positive role models,
  93. telling diverse stories,
  94. Commemorating heritage and creating a dialogue across NBC
  95. universal platforms and being better as well as it
  96. is well as cultivating an inclusive and diverse environment
  97. and bringing in leaders that
  98. are representing NBC universal
  99. at its best.
  100. So the future of NBC Universal, the fight towards injustice,
  101. protecting the environment and addressing elephants in the room,
  102. not shying away from their faults.
  103. So NB NBC Universal Comcast is developing
  104. comprehensive multiyear plan to allocate 100 million
  105. to fight injustices
  106. within racial ethnicity, gender identity, sexual harassment
  107. and
  108. sexual sexual orientation and
  109. or ability
  110. as well as NBC Universal is about sustainability. They are trying to lower
  111. their carbon footprint. So they are trying to commit to be carbon neutral by 2035.
  112. And NBC is
  113. trying to be better
  114. in cultivating and appointing better leaders and being inclusive
  115. and having a work life balance for their employees.
  116. Let's go back for a second
  117. one of their chairmen had said that we want
  118. the marketplace to know we are truly universal.
  119. As a unified studio group home to world leading talent,
  120. we have access to inevitable resources with an NBC universal ecosystem.
  121. So NBC Universal's moral values,
  122. their foundation is integrity.
  123. NBC Universal is committed to creating a culture of diversity,
  124. inclusion and equity across the company.
  125. They have
  126. the ability
  127. to,
  128. they are
  129. impacting the world and they know that they are gonna have that ability to do so.
  130. And I believe this falls with moral and Christian
  131. values and trying to be inclusive and trying to tell
  132. their,
  133. tell
  134. a diverse story among
  135. all communities that they are serving and serving them at their best and,
  136. and putting their best foot forward
  137. and being
  138. equitable as well as
  139. worthy
  140. media entertainment company to its audience,
  141. to its audience, as well as to the people that work within NBC universal.
  142. So here are my references.
  143. Thank you for taking the time
  144. to learn a little bit about NBC Universal
  145. and I hope you all have a wonderful day.