Music Advertisements-MUSI-(Benitez, Johan)

Hello. Music appreciation. I can't say that word for some reason.

Hello, music appreciation. Class mates. My name is john Benitez.

This is music and advertising. The musical pop Prairie assignment.

And let's start this now you're on the water music advertisements.

Well let me tell you,

have you ever had your favorite show or video solved by an advertisement?

Let me tell you that advertisement most likely had a song in it or music.

And whether or not you thought about the ad or not it try to make you feel a certain

way or a certain feeling towards what they were trying to make you do or make you buy.

Now let's go. Let's jump into the actual definition of music advertisements.

It is a video along with the track with the purpose

in selling you a product or commitment act towards your program.

Now what genres played in these advertisements?

You may ask,

well really anything depending on what they're trying to

make you feel will influence what they will attract,

they will implement in the actual advertisement.

Now interest my thought over this topic is favorable as you can read right there.

The reason for this is because as soon as I thought about music and advertising,

I thought about the Home Depot thing which is right here and the Empire today one,

which is right here.

But you can't see the screen.

For some reason the videos will be in the actual link on the President's.

So when you present,

click present on the president and you click play it will be

there and you will be able to listen to the jingle beat

and it will already be on the spot that you have to listen to it too

slide what are the effects of

music and advertisements through every advertisement?

There's the use of pathos.

Now for people that don't know what it does is it's basically

what the director or the author is trying to make you feel.

It's usually used a lot in books,

but it can also be using advertisements here

and emotions that can be felt or happiness,

fear and sadness as you can see in the top right

now,

they basically use this to make you feel a certain way over their advertisement.

Obviously like sadness is what I thought about first,

like the dogs and how they like being abused and yeah, and it has the arms of the angel.

I'm pretty sure you guys know what I'm saying. Hopefully

they look kind of dumb. It's supposed to be this video here.

So like I said, the link, you'll be able to view it.

No,

the tune may run through your mind

even without the visualization of the advertisement,

What I mean by that is

just like how anything can just pop up in your mind.

The ad or the jingle can pop up in your mind for me when I hear the word farmer,

I think of farmers insurance and it goes, we are farmers bum bum bum bum bum bum.

So yeah, that's kind of something that I have,

How does music affect me as a potential customer?

Well, depending on what they make you feel like the sadness one,

it can make you feel guilty, especially this ad here.

It will make you feel guilt and want to donate to the

animal cruelty association thing.

Now, how is the current reader affected by these jingles and advertisements?

Well, thank you for asking.

Like I said, I just popped in my head and it makes me think about these things.

Of course I can't make these certain acts like I don't really know

that much about insurance and stuff and I haven't gone into that yet.

So it doesn't affect me too much.

But of course things like happiness over like soda add. Like I want a soda slide,

How is music using stores?

Have you ever heard loud music on entering

or inside a store?

Well, I doubt you have heard of it because research by The Journal of retailing,

I said that loud music drives customers away rather than bring them.

It's not a good thing for money in general.

You ever thought about the type of music played could affect your shopping habits?

Whoa!

Classical music is willing to make you

pay more for social identity items and country

country music will make you pay for utilitarian

proving an image with the pairing of an

ambient music encourage greater amounts of spending.

So basically what that means. If you didn't,

if you don't know what I said, I'm basically saying

depending on what the music that they are implemented to you.

It will make you want to buy these certain items.

Let's say you're listening to K pop, you want to get some ramen or something,

you know you go through the aisle.

Hopefully that's okay to say. All right.

And some stores slash restaurants may play classical music to appear elegant.

Now the reason they do this is because they

want to seem off as expensive to the people.

You know, people like expensive stuff for some reason,

how does the speed of the music affect my shopping? Whoa.

Maybe you've not noticed it.

But if there's slow music playing it'll make you want to go at a slower pace.

Buy things at a slower rate and going at a slower pace will make you want to see you

will be able to see everything more and basically

collect more and more items usually what's implemented in stores

now, How's the reader himself affected one? Shopping. Thank you for asking.

Well I have my headphones on like all the time

so I'm already listening to my type of music.

It doesn't really affect me because I always bring

a shopping list or have something in mind.

So I just go straight to a B. C. D. And then I'm out.

All right now here I have this infographic when music

that I appreciate is played in the public place.

It can make me now you can see by the percentages of how music is played

What these people voted on what it would make them feel like.

So 35% said to stay longer.

31%, revisit 20% recommended a place to other people and 14% by more.

And that is depending on the music that they like when they hear. Right next slide.

This is just pure infographics. I'm sorry, you can't see my face. But it's alright,

alright. The power of music

ads with some foreign music performance better

than others across four key metrics.

So basically just the difference between ads with music and non music.

And as you can see on the blue and orange

comparison blue is obviously topping over all the orange ones.

And that's the ads with music.

All in creativity, empathy, motive and infirm information.

So as you can see that's why a lot of ads have music in them.

Now. The next one on the top right?

If stories playing music shopping experiences more enjoyable

by 84% of people that voted on it.

My mood is lifted by 81% of people and I feel

like it's a brand that can be it can be relate.

And can I get to 70%.

So as you can see by the percentages based off this infographic that a lot

of people are really comfortable when they

have music that they appreciate in that scenario

leading effects of music in the bottom right?

Heard in grocery stores according to customers in Canada as you can see the rates,

enjoy your shopping at a 58% dancer sing along, you know,

34% is really just about setting the mood

and restaurants and we're like shopping places that

they're really trying to get you so you can stay and spend more time there.

I don't wanna spend too much time on this

slide. Number six

examples of music played in different places and advertisements.

Well, like I said before these songs don't want to play on crazy.

So please click on the link now we have farmers insurance like I said and so on.

We are farmers bum

bum bum bum

and basically just a jingle to make you remember everything just like for me,

I already said it like 20 times today.

Mostly just because of this though. All right.

And then this one in the middle is for fine dining in

a restaurant music and basically just kind of like an elegant,

like a jazzy type song you wanna hear it is 10 hours though.

So just stop it at like 30 seconds. So you don't have to listen to it all

now.

What this basically is is they make you want to relax

and just sit there and basically just drink and keep on

drinking and they're going to get a higher and higher pay

as in like you have to pay more for the drinks,

you know, and it makes you want to eat a slow rate?

That's basically what they're trying to do at these restaurants not fasting music.

They usually play hip hop or pop,

they're trying to make you go a little bit of a faster rate

because they usually have a lot of customers and everything's just going fast,

fast, fast, fast, fast.

If they had slow music

just just be filled with a whole bunch of people.

So that's what they're trying to do with these

Hip Hop Songs. Alright # seven.

Any other questions

does music differ depending on the business and how

yes,

no, I don't have it here,

but yes, it does differ on the type of business and how it is from businesses.

The businesses is obviously when one building trying to make,

when one association is trying to make you feel guilt,

they will implement sad music with a slow be

slow tempo so you can feel discern way over like

just like, you know, I don't want to say animal cruelty again,

you know over like these sicknesses and stuff or like when there's a soda popping up,

it's very bright and the songs that are playing are like

now that's a very bad example but you know it's very like

poppy and it makes you just like want to listen to it.

That's obviously like a happy feeling.

Where else does music play to entice similar reactions. Well this is actually

very good question. Um it has played in movies as well.

You know, get get huge reaction out of people. You know, brain functions. Yeah.

Are there any negative effects of using music?

There are negative effects, but it really just depends on the environment.

For example, like I said,

a lot of music being played will drive customers away if

you're at a restaurant and they're playing like rock music.

A lot of people do not like that.

I personally don't like country music, fired country music. I'm out.

I'm sorry if you guys like country music, what music do I prefer as a customer?

Thank you for asking. I really just like slow music. I always listen to slow music.

I'm not really a big rap guy.

If I do listen to rap,

it's obviously when I'm in the moment like working out or like just moving.

But mostly as me as a customer while I'm in the stores or while I'm just eating,

I usually kind of either watch Youtube or just like listening to slow music,

R and B. You know,

conclusion

to conclude.

I believe the use of implementing music and advertisement stores

and eateries was a very smart idea as mentioned before

through the use of music director sellers attempt to persuade

you into feeling a certain way over their product or cause

music is so powerful.

In fact we may be, we may be affected in ways that we may not even realize in the moment.

Now. These are the sources. Let me do this here.

So you can see what's better to see in the actual link. So please do that.

Goodbye Guys believes his last assignment,

Yeah, Peace.

Music Advertisements-MUSI-(Benitez, Johan)

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