The importance of developing a strong brand identity

CP
by Christina Parathira3 views·Updated Jun 15, 2021
Create your own

Chapters

Audio TranscriptAuto-generated

  1. Hi, my name is Christina parra Terra's.
  2. I'm a marketing professional and today I'm going to discuss
  3. the importance of developing a strong brand identity.
  4. So first, what is a brand identity?
  5. I ran identity consists of the visible elements that make
  6. up the brand and distinguish it in the consumer's mind.
  7. So what are the elements of brand identity?
  8. These include the logo, corporate fund style, consistency, shape form
  9. of elements, theme lines and slogans, visual trademark elements.
  10. Mhm. Next there are business elements that contribute to brand
  11. identity. These are the business cards, stationery, print materials, signage,
  12. product, packaging, apparel and of course the book, the website.
  13. Mhm. Yeah.
  14. So you might wonder why should you have a strong
  15. brand identity?
  16. A strong brand identity helps the brand build loyalty and
  17. trust with its customers?
  18. It generates brand awareness, helps crow brand revenue, helps develop
  19. a brand personality, ensures consistency and insurers brand differentiation.
  20. Yeah. So how should you develop a strong brand identity?
  21. The keys to running down and include making a distinct
  22. brand that will stand out from its competition.
  23. Making a brand that will be memorable to people, ensuring
  24. that the brand can be flexible and grow as time
  25. goes by making a cohesive brand with elements that all
  26. line up and making the identity simple and easy to
  27. remember. Yeah.
  28. The first step to creating a strong branding destiny is
  29. to create a strong grand strategy, create a brand with
  30. a strong mission vision, purpose and a heart.
  31. Have a consistent brand messaging, have a uniformity between your
  32. logo colors and typography.
  33. Next, you should dig into your current identity and know
  34. your personas, make a full assessment of your current brand
  35. identity and make sure that it can be tweaked in
  36. the future.
  37. To align with your new goals.
  38. No, your primary audiences, customer needs wants and desires and
  39. consider how secondary and tertiary audiences will interpret your brand
  40. as as you want to convert them into customers in
  41. the future.
  42. The third step is to identify your competition, Make sure
  43. to always check that your competition, what your competition is
  44. doing to update your strategies where there is a need,
  45. For example, if the competition comes up with a seasonal
  46. brand logo, you should consider doing the same to remain
  47. relevant. Finally, the 4th step is to have a creative
  48. brief and brainstorm visuals collect the information and you want
  49. to use and create and create a creative brief.
  50. Then translate the text based information into creative visuals.
  51. Then you should bring your words to life and design
  52. your visuals in a cohesive style with the same elements
  53. to have a unique brand identity.
  54. If you want to find out more on what brand
  55. identity is or other marketing topics, don't hesitate to reach
  56. out to my blog www.
  57. Christina part dot com to find out more about marketing
  58. topics. Yeah, thank you so much for watching