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Hayden Davis
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Updated Mar 29, 2021
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Chapter 1
Audio Transcript
Auto-generated
00:00 - 00:00
uh huh.
00:01 - 00:04
Number one, the creative strategy used by the pdf A.
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Has been trying to tackle the problem of illicit drug
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use to reduce the demand for drugs in America for
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a pretty long time.
00:12 - 00:14
And they're in their advertising campaign they used to attack.
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That took things such as the school bus driver who
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snorts cocaine or the school kids trying to sell crack
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in the schoolyard, as well as the false claims about
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the brunt of the brain functions on drugs.
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Uh, information showed after the pdf a ads came out.
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More people did drugs.
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Uh, and their their ideas on the messages that were
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supposed to be eye catching did not work out as
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they planned.
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I also believe it depends on the person like cigarettes.
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For example, there's all kinds of commercials about the the
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harmful effects of cigarettes and what they do to your
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body. But yet people still continue to smoke cigarettes.
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So I think if they care enough about their body
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and, um, if they want to stop bad enough, they'll
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they'll stop
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