Most people are visual learners. That's why presentation design matters in how a presentation is received and remembered.
When designing a presentation, there are a few guidelines you should follow to ensure your presentation is visually balanced and doesn't overwhelm the viewer. You want to interest your audience with your design without distracting them from key talking points. How can you accomplish it?
Take note of the following design practices discussed in the video to create presentations that wow your audience.
The 4 design presentation practices:
- Readability
- Simplicity
- Storytelling
- Consistency
If you nail these 4 presentation design practices, you'll set up your presentations for success. Discover what it takes to create a great presentation, and take note of the creative design presentation samples we showcase in the video.
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Audio TranscriptAuto-generated 00:01 - 00:04 what are the best presentation design practices? 00:04 - 00:07 How do you know you've selected the right presentation theme, 00:07 - 00:11 font and color scheme If you're asking these questions or simply would like 00:11 - 00:15 to improve your presentations to make a memorable impact on your audience, 00:15 - 00:17 You landed on the right video. 00:17 - 00:19 In this video we're going to discuss 00:19 - 00:23 four simple yet effective presentation design practices 00:23 - 00:25 that will make your presentations look and 00:25 - 00:28 feel professional engaging and highly impactful. 00:28 - 00:30 Before we dive into the video, 00:30 - 00:32 let us know in the comments below what you 00:32 - 00:35 struggle with the most when designing a presentation, 00:35 - 00:40 Is it reducing the amount of text or choosing the right color scheme or theme? 00:40 - 00:45 Let us know so we can dive into more specific advice in the next videos, but for now, 00:45 - 00:48 let's jump right into the four best presentation design practices. 00:49 - 00:51 First and foremost, 00:51 - 00:55 you want your presentation to be easily understandable and readable. 00:55 - 00:59 It's likely that every one of us has seen at least one presentation we 00:59 - 01:01 struggle to understand because of a bad 01:01 - 01:04 thought choice or some unnecessary clutter. 01:04 - 01:08 How do you improve the presentations readability and not make that mistake 01:09 - 01:14 first. You want to leave enough blank space between your text and your visuals. 01:14 - 01:17 It can be difficult to read text or focus on a visual. 01:17 - 01:20 There are too many other elements next to it, creating a distraction. 01:21 - 01:24 You also want to choose a font that's easy on the eyes. 01:24 - 01:27 You don't want your viewers struggling to read text because 01:27 - 01:29 that will take focus away from what you're saying. 01:30 - 01:34 To that point. You also want to have a proper line height. 01:34 - 01:37 That's especially essential if you're using a smaller text size and 01:37 - 01:41 last but not least be clear and concise in your writing. 01:41 - 01:46 You don't want to turn your slide into a script simple yet essential. 01:46 - 01:49 These four practices will make a huge difference in readability. 01:49 - 01:53 Now let's quickly look at an example of two similar 01:53 - 01:56 yet very different presentation slides that by the way, 01:56 - 02:00 are part of a presentation slide template you can find in present design. 02:01 - 02:05 In the first slide you can see all four practices being ignored. 02:05 - 02:08 There's too much text, not enough white space between elements. 02:08 - 02:13 The font is extremely difficult to read and the line height isn't helping as well. 02:14 - 02:16 However, if you move into the second example, 02:16 - 02:18 there's finally a place to breathe and 02:18 - 02:21 take in the information without being overwhelmed. 02:21 - 02:24 The font is simple and matches the theme and there are no 02:24 - 02:28 distracting design elements that take the focus off of what's important. 02:29 - 02:32 The simplicity of this particular design is the perfect segue 02:32 - 02:36 into the next presentation design practice, which is simplicity. 02:40 - 02:45 The poet robert Browning coined the timeless proverb less is more and 02:45 - 02:49 it has become one of the single best concepts in design, 02:49 - 02:52 simplicity is about removing what's unnecessary. 02:52 - 02:56 So important details make their way into the spotlight in presentation design. 02:56 - 03:01 It's vital to understand and apply this concept when designing your presentation, 03:01 - 03:04 you only want to include the main speaking points. 03:04 - 03:08 Let your audience focus on the main concepts and remove all the other text, 03:08 - 03:09 you're going to say, 03:09 - 03:11 not only will you make this easier for 03:11 - 03:13 your audience to read and understand the slide, 03:13 - 03:16 but you also provide space for them to focus more on what you're saying. 03:17 - 03:21 Next. Stay away from distracting design elements. 03:21 - 03:26 It's great to get inspired, but know when enough is enough, again, 03:26 - 03:29 you don't want to take the focus away from what's important. 03:29 - 03:33 And lastly, don't clutter your presentation if you want to add more information, 03:33 - 03:35 place it into another slide. 03:35 - 03:38 So now let's look at a couple more examples in this one. 03:38 - 03:40 You see it's easy to spot the distracting 03:40 - 03:43 visual elements because they're catching your attention first, 03:44 - 03:47 but in this one we've removed all unnecessary elements 03:47 - 03:50 and the information is easier to comprehend and digest 03:54 - 03:57 now that your presentation is easy on the eyes, 03:57 - 04:00 how can you capture your audience's attention and stand out? 04:00 - 04:05 The answer is storytelling behind every great presenter and 04:05 - 04:08 his presentation design is a well defined story. 04:08 - 04:10 Stories connect and unify people and make it 04:10 - 04:13 easy for the audience to relate to specific ideas 04:13 - 04:14 in a presentation, 04:14 - 04:17 it's vital to have a clearly defined narrative that takes the 04:17 - 04:21 reader from beginning to end in a highly engaging way. 04:21 - 04:23 Not only do you need a defined narrative, 04:23 - 04:25 but you also need to take your viewers into your 04:25 - 04:28 story world and captivate them with what you're sharing. 04:28 - 04:30 So how can you do that, 04:30 - 04:35 first of all, we know that slide based presentations aren't the best storytellers, 04:35 - 04:38 if you want to visually showcase a relation between two 04:38 - 04:41 aspects and capture the transitional movement in a timeline, 04:41 - 04:45 it's nearly impossible to actualize this in a slide based presentation. 04:46 - 04:47 Instead, 04:47 - 04:52 what we recommend you do is you use motion zoom and spatial relationships 04:52 - 04:56 in a present presentation to showcase the nuances of your story world. 04:58 - 05:02 Next, it's important to map out your story just like in a movie, 05:02 - 05:06 you need to have an establishing shot, a middle part and an ending. 05:06 - 05:10 See create a layout that has a hierarchical chronological or 05:10 - 05:13 logical flow that leads the viewer from start to finish. 05:13 - 05:16 And if you're not sure how or you simply 05:16 - 05:18 want to save time when creating presentation layout, 05:18 - 05:21 choose from various pre designed presentation templates 05:21 - 05:23 we have available at the present library. 05:24 - 05:27 You also want to use animations and visuals, 05:27 - 05:31 intentionally insert them to highlight important details because 05:31 - 05:33 this will make it easier to convey information, 05:33 - 05:37 emotion and mood in present, it's easy to add images, 05:37 - 05:39 stickers and GIFs and other visuals, 05:39 - 05:42 simply search for a keyword or phrase in the 05:42 - 05:44 content library and plenty of options will pop up. 05:45 - 05:46 Lastly, 05:46 - 05:49 great storytelling shouldn't be compromised in an online 05:49 - 05:52 presentation where the speaker remains hidden behind slides. 05:52 - 05:57 So you want to use present video to showcase all your slides next to you on screen, 05:57 - 05:58 just as I'm doing right now, 05:58 - 06:00 you can either create a presentation for present 06:00 - 06:04 video or import your already existing present power 06:04 - 06:06 point or google slides so that they appear 06:06 - 06:07 right next to you while you're presenting. 06:07 - 06:09 If you want to learn more about this, 06:09 - 06:12 check out the support article I've linked in the description box. 06:15 - 06:17 Now the last presentation. 06:17 - 06:19 Design practice is crucial in many ways, 06:19 - 06:23 consistency and design is what ultimately creates a story. 06:23 - 06:27 It's what unites your message and keeps your audience in your story world. 06:27 - 06:30 It also makes your presentation memorable because of particular 06:30 - 06:33 design elements that repeat themselves throughout the presentation. 06:34 - 06:36 To create consistency and design, 06:36 - 06:40 decide on a color scheme that matches your topic and have 06:40 - 06:44 a fitting presentation theme that captures what the presentation is about. 06:44 - 06:47 For example, in this present presentation, 06:47 - 06:50 you can see how the theme remains the same as you zoom into the topic. 06:50 - 06:55 Also use visuals that go hand in hand with each other or with the presentation 06:55 - 07:00 and use the same 2 to 3 fonts in your presentation to make it look coherent 07:02 - 07:07 now that we've covered all four presentation design practices let us know in 07:07 - 07:08 the comment section below which of these 07:08 - 07:10 principles you're looking forward to implementing. 07:10 - 07:15 Also give this video a like if you found these practices and tips useful. 07:15 - 07:18 I'm Naba from Prizzi's marketing team and I wish you success in 07:18 - 07:20 creating your next presentation with the 07:20 - 07:23 best presentation design practices in mind. 07:23 - 07:25 Have fun and see you next time. Bye
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