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Health Media & Literacy
KJ
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Kaitlin Jackson
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Updated Jul 15, 2020
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00:00 - 00:03
the background to the compilation of the United Kingdom's public
00:03 - 00:05
health advertisements over the course of the most current century.
00:09 - 00:11
Early last media history from the 15th to the 18th
00:11 - 00:14
century, this time frame was primarily concerned with print media,
00:16 - 00:20
including books, pamphlets, newspapers and magazines in regards to books.
00:21 - 00:24
In 15 46 0 Liam Frank Store of Published a
00:24 - 00:27
book entitled On Contagions and The Cure of Contagious Diseases.
00:28 - 00:31
It discussed our dreams or spread through direct contact contact
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with full nights and via distant transmission.
00:34 - 00:38
In 17 79 Johann Peter Frank published a six volume
00:38 - 00:40
traced A System of Complete Medical Policy.
00:42 - 00:42
This is Asleep.
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A sweeping scheme of government regulations and programs to protect
00:46 - 00:50
populations against his use and promote health from birth through
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death in regards did newspapers U.
00:54 - 00:56
S Postal Service Act was passed in 17 92.
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Newspapers were delivered up to 100 miles for the cost
01:00 - 01:01
of only one cent.
01:01 - 01:03
Newspapers grew rapidly during the first party system.
01:04 - 01:08
Telegraphs in 18 forties began the course of many technological
01:09 - 01:11
advancements, leading to modern American journalism.
01:12 - 01:17
Newspapers were popular avenue for disseminating information about health epidemics,
01:17 - 01:18
including measles and polio.
01:20 - 01:23
In regards to magazines to extremely popular ones during the
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early 20th century was Reader's Digest.
01:25 - 01:29
In time, this was less health information but rather health
01:29 - 01:37
stories. Late 19th century was very popular for auditory media,
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including gramophones records, magnetic tapes, cassettes, cartridges, CDs and DVDs.
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20th Century was very popular for auditory and visual media,
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including cinema, radio, television and the Internet.
01:55 - 01:58
The Army utilized cinema during the Korean and Vietnam War
01:59 - 02:01
and World War Two to educate soldiers on one year
02:01 - 02:04
old disease for television in 60.
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In the sixties, ads about smoking were depicted on Lee
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benefits rather than showing the detriments due to the fact
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that cigarette companies had millions of dollars in advertisement.
02:17 - 02:21
Whereas the government had a small discretionary budget for advertising,
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which they wanted to promote, the ramifications and the cigarette
02:26 - 02:30
companies were promoting the benefits in regards to the Internet.
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The speaking popularized in 1994.
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This allowed access to information at large, and it only
02:37 - 02:41
has become increasingly more accessible over the years, Um, this
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provided health information and educational resource is to the masses.
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However, it also created a bit of a predicament, with
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um health information being available online as individuals were self
02:54 - 03:05
diagnosing. 21st century mobile phones became extremely popular in the
03:05 - 03:05
early two thousands.
03:06 - 03:09
Um, social media has become a lot more popular within
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the last recent 5 to 10 years.
03:13 - 03:17
More currently, blog's are assess feeds, podcasts and social media
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device. Air social media sites such as Facebook, Instagram, Twitter,
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etcetera, Ethical quandaries benefits.
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There is a wide reach of an audience.
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There's better communication as individuals who have specific expertise and
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communication and disseminating information are in charge of that.
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There's better control with the information that is disseminated cost.
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Depending on the avenue for advertising, it can be a
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benefit or a detriment, depending on the affiliated cost.
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Again, with social influence can also be a positive or
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negative, depending on if the several influences encouraging a positive
03:59 - 04:02
or a negative health paper, a detriment could possibly be
04:02 - 04:03
framing and personal agenda.
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Also, the breath of the information is a lot smaller
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than it should be for certain topics and fit all
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of the individuals that are getting the information.
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That information may not be relative to relevant to, um,
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implications. There is a comb with lack of sleep for
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into the duels as There's a lot of enticing information
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on the Internet.
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Many individuals will stay up leader to watch YouTube videos
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to play video games to play on social media, which
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is causing a worst quality of sleep along with the
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blue light exposure.
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There's a, uh, psychological phenomenon for fear of missing out.
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Um, it also can be media could be pretty harmful
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to new moms on maternal health in general, because there's
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a ton of Mom shaming, shaming and mom guilt present
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on social media sites, mental health at large, specifically esteem
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and body dysmorphia.
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Concerns are really high in relation to media, um, with
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body dysmorphia on sites, which is instagram edited photographs are
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the standard of beauty, so it creates a really unrealistic
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image, especially for impressionable women.
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They're really ton of advertisements and photos of illicit substance
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used, so that could be a advertisement encouraging the wrong
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behaviors. Um, I think in the future there will be
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a shift.
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As we're seeing with the current generation, there are a
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number of adverse effects from exposure to media content in
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relation health.
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Some platforms, for example, like instagram, are preventing die advertisements
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from showing up on minors pages I think with proper
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advocacy and lobbying, companies will be more responsible in the
05:51 - 05:53
future, such as instagram small step in the right direction
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As more data becomes readily available, I think there could
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be an intervention at a systemic level as well as
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an interpersonal level, perhaps with parental involvement.
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The self ever had but became popularized in 1960.
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Um, it's entitled Lemmings.
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A self advertisement became popularized in England in 1986 entitled
06:27 - 06:27
Snack Is Not Worth It.
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A brief history of the any.
06:31 - 06:36
Just in 1917 the Department of Information became in charge
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of writing advertisements about nutrition, sexual health and just demonstrated
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how to cook nutrient tends foods.
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At this time, the Department of Information did encourage smoking.
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In 1926 the Empire Marketing Board, an imperial film library,
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established the loaning public information films to schools and hospitals
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In 1939 to 1945 the government took control of the
07:00 - 07:03
food supplies, hospitals and all public communications during the Second
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World War.
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In 1946 the Central Office of Information replaces wartime Ministry
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of Information, acting as governments marketing and communications agency.
07:14 - 07:16
In 1948 this was the first day of the new
07:17 - 07:21
National Health Service that in HS hadn't emphasis on health
07:21 - 07:25
education and eventually promoted treatment by a surgery, pharmaceutical, drugs
07:26 - 07:26
or vaccines, respectively.
07:28 - 07:32
In 1954 the Television Act passed, enabling new commercial TVs
07:33 - 07:34
channels to broadcast advertisements.
07:35 - 07:39
In 1955 the first UK television advertisement airs for us
07:40 - 07:44
our Gibbs toothpaste during 1960 to 1985 public health media
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was incredibly optimistic, but there was a shift in attitude.
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The focus of treating disease and poverty shifted to treating
07:51 - 07:52
the affluent populations.
07:53 - 07:57
In 1964 the Cohen report recommends public health communications use
07:57 - 07:59
advertising in journalistic methods.
08:00 - 08:02
In 1965 TV advertisements for cigarettes were banned.
08:04 - 08:07
United 73 The UK based commercial radio stations begin broadcasting
08:09 - 08:12
in 1985 1st album Mobile phone call was made in
08:12 - 08:16
the United Kingdom In 1986 to 2005 the media and
08:16 - 08:19
public health became somber, but with the ability to disseminate
08:20 - 08:20
more information faster.
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Due to technological information innovation.
08:24 - 08:27
Primary concerns were AIDS, genetic cloning, food safety, smoking and
08:27 - 08:34
alcohol. 1986 Government launches a national education campaign about HIV
08:34 - 08:38
and AIDS in 1980 there false claims and risks about
08:39 - 08:41
the MMR vaccine, which led to a drop in the
08:41 - 08:42
vaccination rates.
08:43 - 08:47
Current public health Media There is a three tiered preventative
08:47 - 08:50
medicine approach in the in UK.
08:51 - 08:52
It's start well live well.
08:52 - 08:54
An aging well within star.
08:54 - 08:57
Well, it is a start for life, which is advice
08:57 - 08:58
and support for pregnant women and new parents.
08:59 - 09:02
Change for Life, which supports the families to help try
09:03 - 09:04
tackle childhood obesity.
09:05 - 09:07
There was rise above, which is resources for schools to
09:07 - 09:10
help build resilience and young people and talk to Frank,
09:10 - 09:13
which wasn't up to date and trusted information on drugs
09:13 - 09:17
and legal highs when well, metal Asiad golds unhealthy were
09:17 - 09:18
in middle aged adults.
09:18 - 09:22
Unhealthy lifestyle IDs remained the norm, with four out of
09:22 - 09:25
five of in Middle Asia tolls having at least one
09:25 - 09:26
major lifestyle risk.
09:27 - 09:30
In response, public health England created warn you on integrated
09:30 - 09:33
behavior change program, helping people better manage their diet, visible
09:33 - 09:38
activity, smoking, alcohol stress, sleep routines and routine checks.
09:39 - 09:42
Marketing alone to the rhythm of young people's lives, uh,
09:42 - 09:45
providing targeted personally I support all year around, with digital
09:46 - 09:49
tools and social channels becoming increasingly important and aging.
09:49 - 09:52
Well, we're living longer, but spending more of our years
09:52 - 09:52
and poor health.
09:53 - 09:56
Half of people over 60 now have long term conditions.
09:56 - 09:59
Increasing impact of health and social care service is public
10:00 - 10:01
health. England runs a campaign to help.
10:02 - 10:03
You will recognize the signs and symptoms.
10:03 - 10:07
Common diseases and access to service is probably leading to
10:07 - 10:08
better outcomes and live saved.
10:16 - 10:20
This is a health advertisement from 1960 by the American
10:20 - 10:21
Dental Association.
10:26 - 10:30
This is a help advertisement from the Tiu entitled Munchies.
10:34 - 10:36
Brief Media History of the A P.
10:36 - 10:39
A Dry AP A tray is short for the American
10:39 - 10:40
Public Health Association.
10:41 - 10:45
In 18 72 a PhD was founded in 18 95
10:46 - 10:49
the A B H A standard published for examination of
10:49 - 10:50
water and sewage.
10:51 - 10:54
In 1986 the National Library of Medicine was established in
10:55 - 10:58
$2 Sexy a PJ established to get ready campaign and
10:58 - 10:59
All Hazards Preparedness Initiative.
11:00 - 11:01
In 2011 the A P.
11:02 - 11:06
J. Blawg Public Health Newswire was established In 2014 the
11:06 - 11:10
Twitter account reached 300,000 followers in 2020.
11:11 - 11:14
There is a Corona virus epidemic or a pandemic with
11:14 - 11:19
infographics on preventative marketing strategies, including quarantine and masking current
11:20 - 11:20
public health media.
11:21 - 11:24
There is a growing concern with mental health activity versus
11:24 - 11:25
screen time.
11:25 - 11:26
Um, Children.
11:26 - 11:30
Specifically, you're spending too much time using screens rather than
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being outside.
11:32 - 11:32
I'm moving their bodies.
11:33 - 11:35
Ah, there is a war on science right now, with
11:35 - 11:40
a large amount of misinformation being circulated, Uh, media can
11:41 - 11:45
combat isolation in secluded populations and can provide access to
11:45 - 11:49
educational material if individuals may not have previously had access
11:49 - 11:52
to it, growing concern with sleep and the quality of
11:53 - 11:56
sleep and the amount of sleep individuals were getting There's
11:56 - 11:57
an interesting dichotomy in media.
11:58 - 12:00
It is acknowledged that media has assisted with combating isolation,
12:00 - 12:02
has mainstreamed educational content.
12:02 - 12:07
Improving accessibility has engaged individuals globally, resulting in a more
12:07 - 12:10
comprehensive individual world view and a more informed and culturally
12:11 - 12:11
aware younger generation.
12:12 - 12:16
Whoever it has also created many health concerns, safety concerns
12:16 - 12:22
and physical health concerns in the future, self assessment and
12:22 - 12:25
coaching interventions can be adapted for individual adaptation much easier
12:26 - 12:27
with the Corona virus pandemic.
12:28 - 12:32
There's expedited comfortable ity with technology, so I forsee technology
12:32 - 12:36
becoming more integrated in a medical assessments and interventions for
12:36 - 12:40
examples, many individuals with disabilities or chronic illnesses have been
12:40 - 12:43
told electronic come accommodations were not feasible with Kobe 19
12:44 - 12:47
though organizations were forced to create these pathways, increasing 80
12:48 - 12:49
accessibility and dispelling those barriers.
12:50 - 12:51
Better help.
12:51 - 12:54
Online therapy allows individual clients prepared with an individual licensed
12:54 - 12:59
therapist. Chats can be happening periodically, and then they dissect
13:00 - 13:03
the chats during their scheduled time, which allows for more
13:03 - 13:03
transparent sessions.
13:05 - 13:08
Arguably most important, I foresee a breakthrough with the current
13:08 - 13:08
war on science.
13:09 - 13:11
Although there are a few outliers masses have learned about
13:12 - 13:12
the W, H.
13:12 - 13:15
O and CDC when that recognition was not there.
13:15 - 13:18
Previously, the public has learned that the CDC is a
13:18 - 13:21
reputable source for health information as it has become comfortable
13:22 - 13:22
with their website.
13:23 - 13:25
Hopefully, this could be used as an interface for information
13:26 - 13:29
and communication about future health and the dissemination of that
13:29 - 13:34
information. Additionally, many individuals are recognizing potential issues on development
13:35 - 13:38
and health from quarantine and such understanding the fundamental root
13:39 - 13:42
causes. I think when these health implications are becoming recognised
13:42 - 13:44
into the jewels, will be more likely to listen to
13:44 - 13:47
reputable sources and acknowledge problems and fight for a solution
13:48 - 13:50
as everyone did feel the tribulations of quarantine.
13:52 - 13:55
Overall, the United States is harder to find information for
13:55 - 13:58
them. The United Kingdom United Kingdom breads have a national
13:58 - 14:00
health care system, and less than a percent of the
14:00 - 14:02
population uses privatised healthcare.
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I think that this national public health system allows for
14:07 - 14:09
a better infrastructure for public health initiatives.
14:09 - 14:13
There are less stakeholders naturally, so the dissemination of information
14:13 - 14:17
through primary marketing channels becomes a lot clearer for the
14:17 - 14:20
public, which is likely why that this information was harder
14:20 - 14:21
to obtain for the United States.
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