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Modernization of Men's Makeup
JC
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Janelle-Victoria Cabanero
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Updated Oct 7, 2020
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00:01 - 00:02
for my present.
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I did the modernization of men's makeup in the media.
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Yeah, yeah.
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In lecture, we learned about imagery and empowerment.
00:14 - 00:18
Imagery is defined as a particular message that appeals to
00:18 - 00:22
the audience, whereas empowerment is a set of measures designed
00:23 - 00:27
to increase self determination and autonomy in people and in
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communities. My hypothesis is that throughout social media men to
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make up where is being normalized, hegemonic forces are working
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together to keep men from expressing themselves freely.
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Societal norms are constantly changing its views on what is
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acceptable and what is not providing experiences and representations.
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Consort conversations about the rial issues that allow the different
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standards and social categories in media.
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All over the world, men are portrayed in certain ways.
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Men are seen as masculine okay, not weak, aggressive and
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financially stable.
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Although there are many more characteristics, these are just some
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of the few.
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Now let's take a closer look at the meanings attached
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to these characteristics of men.
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As these examples portray a representation of what a real
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man means to be thes ideas are reinforced through mainstream
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media representation.
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There are many male portrayals, a Merrill terrorist characters in
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the media that are rewarded and seen as controlling himself
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and others aggressive and violent, financially stable and physically desirable.
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In the preferred reading of these pictures, you can see
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that masculinity is enacted by society, social media and even
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in kids movies.
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It is something that is assumed for males.
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Justus femininity is assumed for females.
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Men who are seen associated with the beauty industry would
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be considered associated with homosexuality.
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However, my position to take takes the oppositional view where
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the issue isn't the man but the different perspectives on
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masculinity being overlooked through societal normalization.
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Due to the progression of social media, their male beauty
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bloggers, instagram influencers and the want and need for self
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expression, men are able to build a new form of
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beauty representation without having to be female or conform to
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social standards.
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The beauty industry should be expressed and enjoyed by everyone.
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In lecture, we talked about hegemonic imagery or theory.
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The hegemonic theory is the dominant classes ability to project
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their way own way of seeing the world so that
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the value system and society is manipulated.
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Their take on the world will seem acceptable and natural.
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Ah study conducted by Singapore's Nanyang technological university makeup for
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men shows how the hegemonic theory plays a part in
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imagery of men in society, although the use of makeup
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has been perceived to be predominantly worn by women.
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For a long time, a lot of Asian countries have
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been trying to break the social normalization and stigma of
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it on Lee being for women by selling products for
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men. Because of this, there is a strong stigma that
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is lingering amongst our society towards men who choose to
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express themselves and choose to put on makeup.
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Makeup is used to enhance 12 features, conceal imperfections and
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boost one's confidence.
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Recent studies have shown that younger men are assimilating to
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this trend and buying into makeup.
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This study hopes to broaden mindsets and reduce the taboo
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surrounding males and makeup by conducting a social experiments to
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men who at first to wearing makeup.
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This also hopes to initiate a conversation about the perception
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of male makeup and to redefine and rethink makeup for
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men, as well as open up new opportunities and perspectives.
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Now let's take a look at another perspective.
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Drag Queens, also known as female impersonators, are often seen
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as a typical gay CIS gendered men, those dressed in
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stereotypical feminine clothing and with elaborate makeup and wigs usually
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adopt in this e centric personal that might act with
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means of self expression of their own personalities, allowing them
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to characterize various personality attributes in order to entertain themselves
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and others.
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But the common misconception about drag queens is their gender
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identity. Ah, water polo is from Russia.
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Slava af Gasanov participated in RuPaul's drag race in 2009.
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Being a straight man participating in drag, of course, at
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first was very nerve wrecking and concerned of what others
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might think.
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But this was his perception after the show.
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Ah, lot of people have this perception that men dressed
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as women are transvestites or something.
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These queens, these guys are the most talented and fun
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people to be around them, being drag queens.
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It's something more for them every time, and they really
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love it.
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I definitely respect it, and I m b their talent.
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I wish I could be as creative as them in
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summary empowerment, imagery and hegemony all play a part to
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the weight that men are proceed in the medium.
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The portrayal and acceptance of men by the media is
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seen a socially powerful and violent physically and verbally.
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This serves to reinforce assumptions about how men should act
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in society, how they should be treated and how they
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should treat others.
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The normalization of expression through media have given men more
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opportunities to self empowerment and self identification.
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