Thanks for checking out our virtual SRC workshop! Learn tips for adjusting your research communication style and how to use an elevator pitch and contact Vivien Enriquez, Undergraduate Research Coordinator at Vivien.Enriquez@uvm.edu with any questions. Enjoy!
Audio TranscriptAuto-generated 00:05 - 00:08 Hi. Thanks for stopping by our Virtual Student Research Conference 00:08 - 00:12 Workshop. My name is Vivian and I'm the undergraduate research 00:12 - 00:16 coordinator in the Office of Fellowships Opportunities, an undergraduate research 00:17 - 00:17 here at UVM. 00:18 - 00:22 This workshop will be going over a few helpful tips. 00:22 - 00:25 Um, for when you're thinking about communicating your research to 00:26 - 00:26 a wide audience. 00:27 - 00:31 Additionally, I'll be discussing some tips for how to adjust 00:31 - 00:35 your research communication, depending on the setting and platform. 00:36 - 00:39 So let's go ahead and get started and jump right 00:39 - 00:44 in. The first step to providing clear communication is to 00:44 - 00:44 know your audience. 00:45 - 00:49 Now your audience will likely differ depending on your presentation 00:50 - 00:54 setting. For example, are you talking among peers? 00:54 - 00:57 Are you talking to your research advisor at an outreach 00:58 - 00:59 event or at a formal conference? 01:02 - 01:04 So, at a public event like the Student Research Conference, 01:05 - 01:09 you may not know exactly who your audience is, um 01:10 - 01:14 or who Your virtual viewers, Maybe in this case, so 01:15 - 01:18 in this situation, it's important to tailor your communication to 01:19 - 01:23 fit somewhere between a novice or someone new and an 01:23 - 01:24 expert in your field. 01:25 - 01:30 You want to give enough background information and context, so 01:30 - 01:34 someone who is new can follow along while also describing 01:34 - 01:38 your research, um, in a more in depth way and 01:38 - 01:40 describing how it's moving your field forward. 01:44 - 01:47 So for our next time, try to communicate your research 01:48 - 01:51 as a story Who are the main characters or the 01:52 - 01:53 major players in your research? 01:54 - 01:56 What does your research story begin with? 01:57 - 01:59 Or, in other words, what's your hypothesis or your problem 02:00 - 02:03 Statement And where does it end or what are your 02:03 - 02:08 conclusions? Framing your presentation in this way will help your 02:08 - 02:11 data come to life and will help your research become 02:11 - 02:13 accessible to a broad audience. 02:14 - 02:17 If you're curious about examples for what this strategy looks 02:18 - 02:21 like in real life, try doing a quick YouTube search 02:21 - 02:23 for popular Ted talks in your field. 02:24 - 02:28 These speakers usually start off with something that's relatable to 02:28 - 02:31 hook their audience, and then they take their audience on 02:31 - 02:33 a journey through their presentation. 02:34 - 02:36 This is something you can have fun with and feel 02:36 - 02:37 free to be creative. 02:40 - 02:45 Now, aside from any verbal communication, your visual presentation is 02:46 - 02:46 just as important. 02:47 - 02:50 Here we have some general guidelines about how to create 02:51 - 02:52 a visually engaging presentation. 02:54 - 02:58 Following these guidelines will help support your viewers by creating 02:58 - 03:02 a visual structure to supplement the information that you are 03:02 - 03:06 presenting. A simple way you can do this is by 03:06 - 03:10 creating a distinct beginning, middle and end by using clear 03:11 - 03:11 headings or subheadings. 03:13 - 03:17 As you move through your presentation, consider what information can 03:17 - 03:19 be represented as a figure or an illustration. 03:20 - 03:24 Uh, instead of written text, perhaps you can include a 03:24 - 03:27 diagram and infographic or a picture instead. 03:29 - 03:32 If you decide to supplement with an image, you don't 03:33 - 03:37 necessarily have to include text that describes that image, although 03:37 - 03:40 you may want to give it a descriptive title to 03:40 - 03:41 help situate your audience. 03:43 - 03:45 So feel free to pause the workshop. 03:45 - 03:47 At this point, if you want to take a closer 03:47 - 03:50 look or a closer read at what type of information 03:50 - 03:54 or visual information might fit into this beginning middle and 03:54 - 03:57 end section yeah. 03:58 - 04:01 Now, with all of these tips so far, it's valuable 04:01 - 04:04 to be able to adapt your communication style. 04:05 - 04:06 Depending on the platform that you're using. 04:08 - 04:11 For example, at a formal research conference like the S. 04:11 - 04:11 R. C. 04:12 - 04:16 You want to create a professional presence that showcases the 04:16 - 04:18 entirety of your work the day of your presentation. 04:19 - 04:23 Now using social media before the day of, or even 04:23 - 04:27 after your presentation can be a great tool, but your 04:27 - 04:31 communication when using these platforms is going to look a 04:31 - 04:31 bit different. 04:32 - 04:36 For instance, using social media to promote your research before 04:37 - 04:40 a conference is a great way to put yourself out 04:40 - 04:44 there and to increase your number of viewers, particularly for 04:44 - 04:45 a virtual conference. 04:46 - 04:51 In this case, you'll want to create or craft a 04:51 - 04:54 catchy post that will make people want to learn more 04:54 - 04:56 about your work in just a couple sentences. 04:57 - 04:59 Essentially, you're trying to pique their curiosity. 05:01 - 05:05 Another platform to consider is how to communicate your previous 05:06 - 05:08 research experience to gain future opportunities. 05:10 - 05:13 Communicating your research in this way will likely take place 05:14 - 05:14 in the past tense. 05:15 - 05:19 As you describe your experience, your research findings or how 05:20 - 05:23 your research experience relates to the future opportunity that you're 05:23 - 05:27 pursuing, you may want to think outside of the hard 05:27 - 05:31 skills you learned and describe some of the transferable skills 05:32 - 05:35 um, that have helped you grow as a professional and 05:35 - 05:35 a scholar. 05:37 - 05:41 Stay tuned for our last SRC workshop for some more 05:42 - 05:46 information and tips about taking your research experience beyond the 05:46 - 05:47 student research conference. 05:50 - 05:53 Okay, so the last tip I want to cover in 05:53 - 05:56 this virtual workshop is about an elevator pitch. 05:57 - 06:00 Now perhaps some people have heard about an elevator pitch, 06:01 - 06:02 and they already know what it is. 06:02 - 06:05 But in case this is brand new for you, I 06:05 - 06:08 just want to take a second to describe this concept. 06:09 - 06:13 So an elevator pitch is a very brief description of 06:13 - 06:16 your research that's no longer than a minute or two, 06:17 - 06:20 or about the length of time that you spend writing 06:20 - 06:20 in an elevator. 06:22 - 06:24 The idea is that you'd use your elevator pitch to 06:25 - 06:28 get someone who's new to your research, excited about your 06:28 - 06:31 research topic in a quick, very short amount of time. 06:32 - 06:36 In essence, an elevator pitch is a brief statement that 06:36 - 06:37 summarizes your work. 06:38 - 06:41 It focuses on the big picture, and it doesn't use 06:41 - 06:44 jargon. It's highly engaging, and it leaves a lasting impression 06:45 - 06:45 on your audience. 06:47 - 06:50 Having an elevator pitch ready is a great tool for 06:51 - 06:53 communicating your research to a broad audience in a way 06:54 - 06:55 that's really fun and exciting. 06:57 - 07:02 Okay, so now if you're curious about how to create 07:02 - 07:05 a good elevator pitch or If you have any questions 07:06 - 07:08 related to the student research conference and how to get 07:08 - 07:12 prepared, feel free to send me an email at Vivian 07:12 - 07:16 dot Henriquez at uvm dot e d u at any 07:16 - 07:19 time. Or check out some of the resources that we've 07:20 - 07:23 curated online on the S R C registration site and 07:24 - 07:24 portal up. 07:25 - 07:27 I hope this workshop was helpful helpful for you as 07:28 - 07:30 you get started, um, in your registration process. 07:30 - 07:31 And thanks so much for watching.
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