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Hey, y'all money is Claire Hendrix and this is my

social media audit um for social media.

NPR and the company I have selected is after Voices.

So what is out there Voices?

So this is the logo or even a couple logos

that they use on instagram on their website and outer

voices. It's just different ways that they say it.

Some people call it ov it's very popular.

Um so what is outdoor voices?

Outdoor voices is a company that was started in 2012

by Tyler Haney.

So she is the CEO.

Um it was when she first graduate from college, she

really wanted to make a difference and do something different.

So she started out, it was an American.

It is an American company.

They sell casual clothes, athletic clothes, recreational clothes, but also

some accessories like hats, bags, socks, anything like that.

And the big thing about other voices is they are

focused on freeing fitness from performance.

They want to put the fun back in doing things.

They want to encourage people just to get moving and

they have three main core values and that's people playing

it in products they care about their people, they really

care about their followers, about 13 about their ambassadors, they

care about the planet.

A lot of their clothes are made from reusable and

recyclable um things and they also all over their instagram

and twitter and facebook, all of our social media platforms.

They focus a lot on getting back and just on

birthday, things like that and they focus on their products.

They really care about making good products that are going

to last long and that people are going to enjoy,

which is really really cool.

So the O.

B. Mission um so taken from the website, it says

we're on a mission to get the world moving because

we believe doing things moving your body and having fun

with friends is the surest way to a happy and

healthy life when you let go of the expectation to

perform, that's when the real magic happens.

You learn that the joy of the game will always

outlast to win.

You learn that friends who swept together stick together and

you learn that moving creates endorphins.

Endorphins make you happy in this mission statement vision is

so cool.

I think because it incorporates so many things they care

about and incorporate their three core values and you can

find these things all over their website, but also all

over social media, whether they say it or not.

These things about doing stuff with friends, being happy, you

know, just getting out there and getting your body moving.

It's really evident and all of their work.

So the target audience, um after Voices.

The target audience about their voices is mailing female.

They have products and accessories for both and it's about

teenagers and young adults, about 18 to 35 years of

age with few outliers and some younger kids, some older

adults and their big target audience major between that age

range is definitely college.

They focus a lot on having ambassadors and they have

this program called Over the University.

So if you're a college student, you actually can get

20% off any any of your items, which is really,

really cool.

So they really hone in on college students and they

also have a lot of over the events that we'll

talk about later at college campuses.

That really draws in a lot of those students.

So next to talk about their social media presence, the

social media presence found their voices is really, really strong.

It's really positive.

It's super interactive and it's really relatable.

So they're constantly posting, but it's not too much where

it's overwhelming or annoying.

They just stay consistent, especially on instagram, that's their strongest

platform. But they're always really, really positive.

As you read earlier in the mission statement, they care

a lot about just being positive, making each other happy,

smiling all of that.

And they're super super interactive.

So whatever social media platform they're using, they're always engaging

with, their followers are posting on their story.

They're always posting polls or graphs or videos or re

posting what their followers have.

So it's just very interactive between the brand and the

people. So it doesn't just seem one sided.

And it's also super relatable.

One of the things that stands out to me most

about their website and their platforms, social media presence is

just, it seems so real.

I think a lot of other companies and businesses especially

nowadays, like their models and their content, their advertising or

marketing, some of their social media, pictures and videos just

seems like who would ever do that?

How would I even do that?

But other voices, they're doing things that we would be

doing and they look like some of us look like

and it's just very relatable.

I think a lot of people can relate to and

that's why they like it so much.

So why social media, so the social media accounts about

your voices are crucial to their success since there are

only a few physical stores across the country, they have

to have a strong social media presence.

And through that social media they can advertise and sell

products, connect with followers, engage in ambassadors and they can

just really get their name out there and build their

name. So on digital marketing dot org.

Those 10 reasons our social media marketing is important and

there wasn't one is that they get to tell a

story. And reason number eight is actually that we build

relationships with their target customers and Obi really stands out

in both of these reasons, I think why their social

media does so well.

So next their platforms.

So the platforms that outdoor voices uses our facebook instagram,

twitter and Pinterest.

Mhm. So Instagram Instagram is by far our divorce is

the most popular platform and the most consistent platform, they're

always re posting on their story, they're posting on their

feet, they're commenting, they're doing everything.

So they have 481,000 followers and they have a wide

variety of post photos videos, real stories, engagements giveaways, all

that kind of stuff.

And they they're photos definitely have the highest um engagement

with followers.

And so these are some examples just of their instagram

posts, as you can see, they're all very different.

So some have dogs and have friends, some are just

somebody moving something that's, you know, a hat, like there's

all look very different.

I think that's one of the reasons they do so

well. So Facebook, they're definitely inconsistent on Facebook, but close

enough to say relevant.

They have 100 and 29,000 followers and very peoples are

actually like, but they're seeing a lot of people that's

a feature on Facebook that you can kind of see

who likes it versus who just sees it.

So, these are some example of an instagram post as

we'll talk about later.

This picture on the left here is an ad for

their OBI event on facebook and then here's some other

events that they posted out on facebook.

Yeah, it's a twitter.

They have 9147 followers.

And our divorce is definitely distant when it comes to

twitter. They're not very active at all.

Their last post was in april um and their last

activity is to retweet someone and it's just very minimal

engagement. I guess they kind of post enough to stay

relevant, but twitter's probably there like least engagement is focused

on platform.

So here are two examples just like about retweets, comments,

post things like that.

So Pinterest Pinterest is actually really interesting because I don't

think a lot of companies use pictures, so it's cool.

I think that our divorces does, but they have 14,000

followers. And Pinterest is a little bit harder to analyse

because it's not like, yes, it is social media, but

it's not as much of a consistent.

People always looking at it.

You know, they can create mood board and stuff like

that, that's what exactly they do.

But pictures definitely focuses more selling on products and as

you can see it's here, they have created mood boards,

but this is mainly what they do.

And so their competitors, main competitor is definitely lulu, but

also others are athletic and Nike and so followers outer

voices definitely doesn't have as many as lulu or Athleta,

but they were Nike, but they're definitely close.

Um, as you can see these competitors are close to

each other in the content.

Um, other voices versus these three, lululemon definitely has a

wider range of products and athletic definitely has similarities with

ambassadors. Like they have simone biles with all divorces, has

a lot of movie celebrities like Florence Pugh who just

started a black widow and Nike, they definitely have similar

styles of the posted content, how they have like pictures,

videos, um lots of stuff like that.

So the swat analysis about their voices in uh instagram,

twitter, facebook Pinterest, all that.

They definitely always engaging with their followers.

They have ambassadors and obey university.

It's very relatable.

That's something that their followers can connect with and hashtag

doing things.

That's a major strength.

So that hashtag as you heard doing things in their

mission and their value.

Well that hashtag everywhere.

It's in every bio, that's how they repost their their

followers pictures and stuff on social media.

So it's really, really cool and co schedule dot com

talks about how they can use social media to grow

brand awareness or hashtag doing things definitely helps grow their

brand awareness weakness, definitely the smaller falling, that's the biggest

one probably is they just don't have a large following,

but it is growing and that is something I think

that they could really work on.

They could do more to build that following, but right

now that's definitely there.

Um, biggest weakness, opportunities, expansion into other platforms, you know,

they could try snapshot, even take talk little things like

that. And moreover, the events chapter section of the book

talks about it's crucial because it allows you to look

internally and externally and over the event is something that

happens internally but focuses externally, which is cool.

So threats existing or potential competitors, lululemon, Athleta and Nike

those are all major competitors that they have to be

aware of um, recommendations, definitely branch out to other platforms.

They need to gain more followers and they need to

keep engaging with their followers and making them feel known,

cared for.

And that's definitely what they do, which I think is

really cool about our voices.

They need to continue doing that, but definitely branch out

to other platforms and increase their followers.

And here are the resources.

Those are the three outdoor, um, sorry, that we used

or that I used and their summary Outer Voices has

a great social media presence, but they could do more

to gain followers.

Thank you for.

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