BASICS Presentation

DH
by Destiney Hoang3 views·Updated May 5, 2021
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  1. Hello today I'll be doing a presentation on the business
  2. plan that I created for my business called Basics.
  3. First off, I'll be going through what this business is
  4. about. We chose a retail business simply because of the
  5. growth and expansion possibilities, opportunities to improve customer service and
  6. the ability to design a brand that we really like.
  7. Our mission statement is to provide a simple centerpiece to
  8. all outfits at an affordable price.
  9. Our management structure consists of a marketing team, office team
  10. in a warehouse team.
  11. Now onto the planning face.
  12. Our target audience will be appealing to teens and young
  13. adults in America but can also be for anybody.
  14. Our in store locations.
  15. We chose major cities such as Atlanta Georgia, los Angeles,
  16. California, Miami florida and new york city simply because of
  17. the popularity in the clothing industry.
  18. We also have an online website that ships worldwide.
  19. Our sales forecasts for the first startup year will be
  20. expecting $10,000 in sales.
  21. Now, what makes basic special?
  22. We sell basic clothing that goes with just about any
  23. outfit for an affordable price.
  24. It's similar to the company american peril except basics will
  25. specialize in a range of garments that come in different
  26. sizes and colors, will focus on comfort, ability, durability, affordable
  27. prices and customer satisfaction.
  28. And the benefits is with the range of options and
  29. colors to choose from.
  30. There will likely be a piece that matches what the
  31. customer is looking for or appeal to.
  32. Now our employee network, Okay.
  33. We consist of a marketing team which is part time.
  34. They organized campaigns, advertisements keeps track of social media platforms
  35. and those things of that matter.
  36. We also have an office team which is full time.
  37. Um, they're responsible for paperwork on shipments, orders, returns and
  38. customer service.
  39. And lastly we have a warehouse team which is part
  40. and full time depending on the workload.
  41. What they do is they sort through orders to package
  42. and ship accordingly.
  43. And lastly, I'll talk about the strategy.
  44. one of our top competitors is she in the average
  45. price on basic tops On their website is $10.
  46. The average price on basic bottoms is $20.
  47. And the reasons for competitions is because they appeal to
  48. a similar audience.
  49. They're more known and they have a bigger entity.
  50. They also have similar products as us.
  51. Now, aside from the competition, let's focus on basic strengths
  52. and weaknesses.
  53. Our strengths are is that we specialize in only basic
  54. tops and bottoms in store locations as well as online
  55. presence will result in more sales.
  56. Our tops will average at $7.
  57. Our bottoms will average at $15.
  58. And our weaknesses are that we, our startup company, which
  59. means we don't have a lot of traction, not a
  60. lot of reputation and our in store locations are still
  61. under construction.
  62. But being a startup company, let's move on to advertising.
  63. And costs with our advertising strategies will be using popular
  64. platforms such as chick talk instagram facebook um to promote
  65. our stuff.
  66. Um well mass email and network with big influencers in
  67. hopes of brand promotion and sponsorships.
  68. We'll be doing buy one, get one free so that
  69. we can get more sales that way.
  70. And we'll build trust through reviews on the website and
  71. with the use of design and creativity will capture our
  72. audiences attention.
  73. With the financing will source our products from wholesale vendors.
  74. Uh 50 cents to $2 a shirt and $2 to
  75. $4 for a pair of pants depending on the bulk
  76. sizes that we buy Advertisements will cost about $20 an
  77. ad. Um shipping will be free with orders over $50
  78. and anything less than $50.
  79. Our shipping will cost $40, I mean $4, and that
  80. concludes my business plan on basics.
  81. Thank you.