02_strategy

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by Sumeet Sen0 views·Updated May 23, 2022
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  1. welcome back.
  2. So we were talking about the portfolio matrices, the BCG matrix.
  3. So what we are doing here is
  4. we're trying to see that.
  5. What is our cash card?
  6. So our data sale, which is the sour data out of observation data,
  7. is,
  8. uh,
  9. what satellite
  10. they record. And that is what we sell to the customer. And on top of that, we see sale
  11. some analytic solution that
  12. generate constant revenue.
  13. Uh,
  14. we are trying to make, uh, missions is,
  15. which means that we sell the entire ecosystem
  16. the satellites and ground stations that antennas the
  17. the processing platform to everything. And those are,
  18. yes,
  19. very expensive solutions that
  20. we can sell to our customers. So they will be our star product.
  21. Uh,
  22. yeah,
  23. What might be
  24. our
  25. relative question, Mark. So which means that, uh,
  26. the
  27. the relative
  28. the market share is not yet developed that much.
  29. But then the market is growing rapidly.
  30. So which maybe that, uh,
  31. satellites that we have It has only
  32. the imaging capability for some human processing.
  33. Martin. In future, we can have multi model,
  34. uh, capabilities on the satellite.
  35. And also we can use not only satellites, but might be true
  36. or something else,
  37. so the market
  38. might grow towards that. But, you know,
  39. and, uh, sometimes we are trying to customise our solutions,
  40. the processing or some of our customers who already have this.
  41. Our imaging capabilities.
  42. They already have some satellite in the constellation,
  43. and we're just offering them the processing.
  44. But that is our kind of dog, because the market growth there is
  45. non existent, probably or very less.
  46. We don't have many customers,
  47. but we do spend a significant amount of our time to create the solutions.
  48. Thank you.
  49. Hm. And then, too
  50. in the strategy clock, we need to see a bed. Do we
  51. past
  52. lie? So, what are our,
  53. uh
  54. what kind of products do we create?
  55. So for our products that we see,
  56. they are mostly on this differentiation and focus differentiation
  57. aside.
  58. So we what kind of
  59. products we have? We have observation data.
  60. Said the first system monitoring solution.
  61. Uh, mission said daily and normally change direction of the
  62. of the earth. Uh, satellite manufactured.
  63. We have a very large consolation, and we have fleet management.
  64. So all these things are very niche market. Uh, not many companies.
  65. They have the capabilities to offer that solution. And
  66. so we are in this differentiation
  67. kind of market.
  68. So we have our aggressive value on the added value is very high,
  69. and the price is also quite high
  70. job.
  71. Oh,
  72. so we are good there,
  73. and
  74. more direction should be followed. So the strategy development house new
  75. Which direction should be go.
  76. Mm.
  77. We can see that, uh,
  78. our strategy development, our existing products,
  79. like the Earth observation data base.
  80. Uh, flat money. So we have solutions like, uh,
  81. so we have this existing market and existing production
  82. or flood monitoring system Maritime solutions,
  83. where we can track the meditation vessels.
  84. Uh,
  85. we have a mission sale and the markets that
  86. we are catering to our the insurance market,
  87. the military market.
  88. But what are the new market that we can enter?
  89. So
  90. So that is still a kind of a question mark,
  91. because there are a lot of opportunities there.
  92. There's our imagery, is very nice, and it's kept.
  93. This can be a constantly trying to catch up
  94. mhm
  95. market our capabilities to our different customers
  96. in order to develop that market.
  97. But new products
  98. we can have for this observation data we can have deforestation solutions. We have,
  99. uh,
  100. uh,
  101. agriculture.
  102. So we can see that how the agriculture,
  103. the crops are growing over the years so we can monitor that from space.
  104. We can have better fleet management system. We can have higher resolution imagery.
  105. All these things
  106. are being worked on at the moment.
  107. So
  108. So we are working towards that,
  109. and then the sun imaging payload,
  110. you know, for other airborne flight,
  111. Uh, probably we can diversify their, uh, you're moving from?
  112. Yes, we are only focusing on,
  113. uh, satellites,
  114. But we can also focus on other airborne devices like the
  115. drones on the flights and all these kinds of things.
  116. Yeah.
  117. And what what kind of methods do we use for the strategy? Development. So
  118. So going forward,
  119. uh,
  120. mhm
  121. diversification might not be that
  122. essentially right now, because we are in a very niche market and we are growing, uh,
  123. production.
  124. So probably what we need to do now is we need to innovative more.
  125. We need to make ourselves more international to attract global talent. And
  126. and in order to do that, we have to have organic growth in our company
  127. and also me.
  128. They are looking into strategy alliance with other existing companies,
  129. like the ESA and other private
  130. enterprise. This But
  131. we can share that. Our capabilities.
  132. We're going to go to the market even quicker.
  133. Yeah,
  134. So
  135. thank you.
  136. Or for your patient?
  137. Yeah,
  138. listening. And I am hopeful that
  139. together we can get the strategy into a
  140. place where our company growth is maximised and
  141. we can start generating revenue.
  142. And we don't need to depend on the investors anymore,
  143. so thank you very much.