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Untitled
MA
by
Mike Anderson
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Updated Feb 15, 2022
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Chapters
00:00
What buyers want most after closing
00:11
#1 Local Contractors
00:41
#2 Home Value and Equity Statement
01:00
78% open rate
01:08
123% total open rate
01:18
Real Estate Expert
01:26
Repeat & Referral Business
Audio Transcript
Auto-generated
00:01 - 00:02
in our research,
00:02 - 00:06
we found there are two insights that new home owners value most from the real estate
00:06 - 00:10
agent after closing and I'm sorry to say
00:10 - 00:13
these are not newsletters and just sold postcards.
00:13 - 00:15
First on average,
00:15 - 00:19
a new homeowner has five things they want to do to improve their home
00:19 - 00:20
landscaping,
00:20 - 00:23
painting and flooring are the most popular
00:23 - 00:25
of these new home purchase improvements.
00:25 - 00:28
So give your clients a reason to stay in touch with
00:28 - 00:32
you until the next purchase was something they really care about.
00:32 - 00:36
Give your new buyers the gift of recommended local contractors and
00:36 - 00:39
then monthly reminders on how to keep up their home.
00:39 - 00:41
This also creates a great referral network.
00:42 - 00:47
Second homeowners are also anxious to know how much equity they're building
00:47 - 00:50
in their new home and it's something they never get tired of seeing
00:51 - 00:53
if you don't want them to go to Zillow for their home value.
00:53 - 00:58
Give them the most asked for information from a real estate professional,
00:58 - 01:01
a monthly home valuation and equity statement.
01:01 - 01:06
Our crm offers you both of these tools and you won't believe
01:06 - 01:09
the response that you'll get in terms of repeat and referral business.
01:10 - 01:14
The trick is to know how to use these post close communications correctly,
01:14 - 01:18
so the information is accurate and you always get the final word,
01:19 - 01:23
our crm is there to help you become the real estate
01:23 - 01:27
expert and homeowner consultant through all the years after purchase.
01:27 - 01:31
As they say, the best business comes from referrals.
01:31 - 01:37
So let's give your clients a reason to refer you and keep coming back your expertise
01:37 - 01:39
with home equity and local contractors is what
01:39 - 01:42
keeps homeowners looking to you between purchases.
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