NIKE

My name is

Elena Elena also um student I. D. 18705.

You need business and business environment and I'm presented

um pastel and swat analyzing um For Nike company

night company it was founded in 1964 as blue ribbon sports and in 1971 become Nike

amongst poor businesses.

It's one of the greatest with 76,000 employees. World wild

in 2020 the revenue was

37.4

billion dollars.

Us and the culture of innovation and the mentality of team

first and the shared purpose in order to live adorable impact.

Now Nike Nike has 46,

of leadership positions are occupied by female and

by 2025 they want to increase this to 45%

as well.

Nike wants to maintain the 30% ethnic minorities and racial representatives,

a director level and above in us,

78% renewable energy from 48 in 2020 and

$1 billion

cumulative spend on diverse suppliers. By 2025

97.7 million Nike invested to have a positive impact in communities,

pastel analyzes. Um

It's um

it's um

analyzes of how external factors can influence a company pistol means political,

economical, social, technological, environmental and legal, political.

It's the intervention of government in the economy or certain

industry and impacts on on company present and future,

economical determines the economical growth, unemployed rates, exchange rates,

interest rates,

taxes, country's infrastructure,

social creating a customer profile as accurate

as possible by analyzing customers behavior,

technological implementing technology and devices, machines

in all departments of a company

environment.

The impact the company have

has on environment and the actions are expected to

be taken by companies to help improving the footprint,

carbon waste and pollution,

legal laws and regulation of the industry

on Nike. The political factor uh,

Was that in 2019 uh Nike was facing a challenge

due to the trade tension between us and China.

As President Donald Trump announced that it will

increase tariffs on all Chinese goods by 10%.

That will cost Americans customer an additional $7 billion dollars per year.

Nike goods at the time were produced only

10% in China and exported to American market.

Nike took the decision to diverse the supply chain including manufacturing site

in countries as talent. Vietnam Indonesia

was a very good business decision as made

the company to shield against the financial

consequences of political power.

The economical factor was that in 2008 would do to the economical crisis.

Nike needed to adapt to the new environment.

By restructuring 5% of workforce and cutting costs was the

biggest job reduction in the history of the company.

But Nike survived while all the companies went bankrupt.

Company stock lost 28% as people were struggled with job loss

and lower incomes which impact the sales by 12% drop.

Nike reflects your customer.

Nike says that reflects your customers values and beliefs

is having a partnership with basketball all time.

Star Michael Jordan's which helped to increase the sneak

Heard, culture and global development and

is estimated to reach $2 billion dollars on sneakers resale market.

The technological factor is that my Nike mission is to increase human potential

for achieving that.

Nike creating new products through game changing innovations.

The food scanning is the latest test innovation to

find the best feet designed for each individual customer.

Nike feet innovation uses a combination of artificial intelligence,

computer vision, data science,

machine learning and recommended algorithms to find the best fit.

The environmental factor is that Nike made a lot of changes over the last 20 years

to become environmentally conscious and friendly.

By end of 2021, Nike eradicate the single use plastic bags in all its stores.

By 2025, Nike announced that is committed to switch 100% to renewable energy.

Nike designed a line of sports clothes and

sneakers from recycled waste plastic as well.

The legal factor

Is that over the years, Nike has been a number of legal battles in 1980s. Nike

Nike has been taken to court for poor working conditions which fell to disclosure,

has a legal battle with adidas for patterns in front infringements.

And recently,

Nike started a legal battle with Skechers for copying desired pattern.

Nike as well. It's protecting its design patterns in court

if pastel was the external factor of um, what, how the company can be influenced.

What analyzing is the internal factor, um, which can influence the company.

Uh, the factors can be strengths, weaknesses, opportunities and threats,

evaluation of companies competitive position and

helps in developing a strategy plan.

The swat analyzing facilitate a realistic fact base

data driven in image and helps company to avoid

gray areas and instead focus on real life contest

should be used as a guide, not a prescription.

If we look at Nike, his trends are,

this is the strong brand awareness and brand value.

His brand value. It's

estimated at $42.5 billion.

It's easy to pronounce and unique and memorable as well.

Huge customers base market cup is now at

$232 billion lawyer customer who follow NYC's trends provide feedback,

participate in NYC events as well

and aim for sustainability.

Move to zero night journey to move forward towards zero waste

and zero carbon to help to protect the future of sport.

Nike weakness are that his dependency on the us market.

Still 39% of sales are coming from North America and Nike

depends for substantial growth and sales in the United States,

retailers have a stronger hold, 65% of Nike products are sold directly to well,

sailors or retailers

unsafe due to the consistently being target for poor working conditions.

In the last 20 years.

In our sport analyzes

opportunities online company.

Our innovative products,

wearable technology that monitor activity is the first step in

innovative technology products but in aspect of fashion industry that

wasn't explored much emerging markets like India china and brazil

are flourishing and are plenty opportunities for Nike to expand

efficient integration.

Independent manufacturers are the main supply and production of Nike products.

Nike will require a few of these or make some of its own

to be more efficient and organized supply chain.

Nike company threats are counterfeit

products can significantly affect the reputation and revenue of Nike

the low prices products to use low quality material, but still using Nike logo.

This can affect the image of the brand as customers might think. Nike

started to use low quality materials,

increased competitive pressure. Nike even if he does

The athletic industry competition and new brands are still a threat to the company.

Nike spent $3.5 billion dollars specifically on

marketing and Nike saved bet is to produce

innovative products according to athletes needs

as per swat and pastel analyzes will notice that even if you are the best

is still room enough for improvement at

customer behavior changes very often and rapidly.

Nike could improve the innovative products and to try more

to sell those on a higher percentage on the international markets

than us a market

as well.

Nike could use more the online marketing directly and not through the retailers,

which will have a huge impact on increasing the profit

overall.

Nike is trying to improve all the time and

to increase company's revenue on the international markets,

on athletic and leisure footwear, fashion and equipment.

Thank you.

NIKE

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