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Facebook data collection and data leaks; What you should know about it.
MG
by
Mannat Gurm
·
8 views
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Updated Oct 18, 2021
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Chapters
00:00
Chapter 1
00:05
Chapter 2
00:42
Chapter 3
00:44
Chapter 4
01:30
Chapter 5
01:42
Chapter 6
01:43
Chapter 7
01:44
Chapter 8
02:19
Chapter 9
02:22
Chapter 10
02:35
Chapter 11
02:36
Chapter 12
02:38
Chapter 13
03:06
Chapter 14
03:08
Chapter 15
03:43
Chapter 16
03:44
Chapter 17
04:14
Chapter 18
04:16
Chapter 19
05:00
Chapter 20
05:01
Chapter 21
06:29
Chapter 22
06:42
Chapter 23
06:43
Chapter 24
06:45
Chapter 25
06:47
Chapter 26
07:31
Chapter 27
07:33
Chapter 28
08:26
Chapter 29
08:34
Chapter 30
08:35
Chapter 31
Audio Transcript
Auto-generated
00:01 - 00:05
facebook data collection and data leaks what you should know
00:05 - 00:05
about it.
00:07 - 00:09
Yeah. Number 10 facebook's whistleblower.
00:10 - 00:14
Facebook whistleblower states that cares more about the revenue than
00:14 - 00:14
the people on the app.
00:15 - 00:18
The whistleblower reviewed, the company knew about teenagers, mental health
00:19 - 00:22
over the app Algorithms were created to target teens 13
00:22 - 00:25
and under and they will promote subtle ads about healthy
00:26 - 00:27
eating to anorexic content.
00:29 - 00:31
That's a problem because teenagers don't have very good self
00:32 - 00:36
regulation. If context like this is being promoted now in
00:36 - 00:39
60 years time women would be having brittle bones to
00:39 - 00:40
do to anorexic tendencies.
00:42 - 00:48
Yeah. Number nine facebook manipulates the news feeds.
00:50 - 00:52
Facebook manipulating news feeds isn't today's news.
00:53 - 00:54
However, it is important.
00:55 - 00:58
Facebook is always finding new algorithms to keep you on
00:58 - 01:01
the site longer and a way of doing that is
01:01 - 01:02
by manipulating news feed.
01:03 - 01:07
Facebook prioritizes important news keeps up with your friends data
01:07 - 01:09
and see what you like to shape your news feeds
01:10 - 01:12
to measure how the algorithm worked.
01:12 - 01:16
Many users data were used in a psychological experiment by
01:16 - 01:17
Facebook in 2012.
01:19 - 01:22
However, this is not like they were being told this
01:22 - 01:26
multiple years later, the media also didn't like it either.
01:26 - 01:29
As media outlets exploded with the story.
01:32 - 01:36
As you can see the media's response is overwhelming photos,
01:37 - 01:40
videos, articles are all published on the experiment.
01:43 - 01:45
Mhm Okay.
01:46 - 01:52
Number eight Facebook's spreading propaganda described by many facebook has
01:52 - 01:53
become a propaganda machine.
01:54 - 01:56
Facebook's leaders have given a green light to mislead.
01:56 - 01:59
The information on users news feeds.
01:59 - 02:02
This information is not as simple as you may think
02:02 - 02:02
it is.
02:02 - 02:05
It can be used to shape people's thoughts about major
02:05 - 02:08
topics such as vaccine politics, rumors and more.
02:09 - 02:12
This was reportedly used in many campaign elections.
02:13 - 02:17
Many users were found misleading information and facebook continuously allowed
02:18 - 02:28
it. Now this is a video on how Mark Zuckerberg
02:29 - 02:31
did this or with Prezi video.
02:31 - 02:33
We're not allowed to show this video.
02:33 - 02:34
It would be great if you guys could watch it
02:35 - 02:35
on your own time.
02:38 - 02:45
Yes. Number seven Facebook political ads, facebook political ads have
02:45 - 02:46
caused multiple dilemmas.
02:47 - 02:50
The ads are banned and then loud again pants and
02:50 - 02:52
then loud again again and again and again.
02:53 - 02:55
Facebook has been political ads for causing confusion on election
02:56 - 02:58
dates and riots hover allowed them again.
02:58 - 03:03
Days later these political ads promote certain parties based on
03:03 - 03:04
what your feet and what you like.
03:05 - 03:12
Yeah. Number six facebook advert tracking.
03:13 - 03:15
Facebook eye tracking is no joke.
03:16 - 03:18
Facebook uses certain adds to see where you are.
03:18 - 03:19
The subjective groups.
03:20 - 03:23
For example, facebook will give you an edible Republican media
03:24 - 03:26
if your friends and likes have been supporting that type
03:26 - 03:30
of content, then facebook monopolize over your interest for advertisers
03:31 - 03:33
to pay big bucks to promote their content to you.
03:34 - 03:36
The problem with this is that makes you as a
03:37 - 03:39
user just seemed like a bunch of likes and data
03:39 - 03:41
where your data stored just to be monopolized.
03:46 - 03:47
Number five.
03:47 - 03:51
All Facebook Trackers facebook has been ridiculed for the system
03:52 - 03:53
time and time again.
03:53 - 03:55
One are all facebook trackers.
03:56 - 04:00
All facebook trackers allow facebook to track you even after
04:00 - 04:01
off their site.
04:02 - 04:05
For example, facebook will get notified when you're opening your
04:05 - 04:08
morning coffee app, check your ring alarm and see what's
04:08 - 04:09
in your shopping car.
04:10 - 04:12
It's almost like we're living on a tv show where
04:12 - 04:21
the cameras are constantly on# four Facebook Selling User
04:21 - 04:25
Data. Facebook has been criticised by the US Congress, the
04:25 - 04:28
public and others by its way of dealing sharing and
04:28 - 04:28
selling data.
04:29 - 04:31
Facebook has shared data with tech firms such as amazon,
04:32 - 04:33
Apple Microsoft.
04:33 - 04:35
Netflix, Spotify and Yandex.
04:36 - 04:38
The data was given to friends of South brokered who
04:38 - 04:42
dished out on advertising on facebook being got facebook's users
04:43 - 04:45
friends whether or not the users agreed to grant that
04:45 - 04:50
access netflix and Spotify got access to user's messages, amazon's
04:51 - 04:52
got names and contact information.
04:53 - 04:55
It's cool to know your information is being sold for
04:55 - 04:56
bribes isn't it?
05:04 - 05:10
Number three facebook data privacy scandal from human rumors to
05:10 - 05:13
facts. We've heard multiple things about data privacy collection and
05:13 - 05:16
safety Hover one incident that truly stands out with Facebook's
05:17 - 05:20
history of how they handle users private data Over the
05:20 - 05:23
past four years Facebook has gone through various claims of
05:23 - 05:27
selling and leaking users data for multiple schemes in early
05:27 - 05:31
2018 Facebook had amended to mishandling data from over 50
05:31 - 05:32
million users.
05:34 - 05:37
This data had been attained by political data analytics firm
05:37 - 05:41
Cambridge Analytica Cambridge Analytica had collected what is now known
05:42 - 05:46
as 87 million users data through external sources in 2015
05:47 - 05:50
they gather this information by using a quiz called this
05:50 - 05:51
is your digital life.
05:52 - 05:55
This questionnaire put information from their facebook profiles allowing them
05:55 - 05:57
to even retrieve their friends data.
05:58 - 06:01
The harvested data was used to build psychological portfolios on
06:01 - 06:04
what these people liked what pages they visited and much
06:05 - 06:07
more. This data was then deployed in political campaigns.
06:09 - 06:12
What makes us further interesting is that donald trump had
06:12 - 06:13
hired Cambridge Analytica.
06:13 - 06:16
So target ads you to using user data.
06:17 - 06:20
Oh this is major scandal multiple other things has happened
06:20 - 06:22
such as manipulating news feeds, political ads.
06:23 - 06:31
Office Protracting and other things I have explained today now
06:32 - 06:35
this is a video where Mark Zuckerberg tells U.
06:35 - 06:38
S. Congress he is sorry over facebook data breach.
06:39 - 06:41
This video is really informative and I suggest you guys
06:41 - 06:42
watch it in your own time.
06:49 - 06:52
Number two why we're facebook is doing is wrong with
06:53 - 06:54
all of the all with all of this information.
06:55 - 06:56
Many just might brush it off.
06:57 - 06:59
But why is facebook doing wrong?
07:00 - 07:04
While facebook's wrongdoings are actually wrongdoings for various reasons for
07:04 - 07:07
one selling user data to companies who had purchased from
07:07 - 07:09
you just seems as a thank you gift for that.
07:10 - 07:13
Number two targeting certain groups to promote with misleading information
07:13 - 07:17
is simply not okay and number three giving out data
07:17 - 07:19
analytic firms to find out who is going to vote
07:20 - 07:22
for their next president is again simply not.
07:22 - 07:25
Okay I could go on and on hover simply putting
07:26 - 07:29
up facebook's privacy can be considered the opposite.
07:32 - 07:36
Yeah. Prezi Number one.
07:37 - 07:41
How to protect your own data on Facebook since the
07:41 - 07:44
public scandals facebook has it's called various private setting things
07:45 - 07:45
on their apps.
07:46 - 07:49
These study things if it will enabled are a great
07:49 - 07:52
way to optimize your safety on the um first is
07:52 - 07:56
keeping your location data private by doing this facebook and
07:56 - 07:58
not enable ads based on your specific locations.
07:59 - 08:03
Secondly turn off facial recognition facebook has invested lots of
08:03 - 08:06
money into figure a facial recognition on their app and
08:06 - 08:08
it's wise to know they're planning on a return of
08:09 - 08:09
their investment.
08:10 - 08:13
Thirdly it's a limit data collection by facebook partners Data
08:14 - 08:16
can still be received by 3rd Party apps but it's
08:17 - 08:18
advisable to turn the setting off.
08:19 - 08:21
There are multiple other ways to protect your privacy on
08:21 - 08:23
facebook that are written on this slide here.
08:26 - 08:30
Yeah, now here is an information suggesting you to keep
08:31 - 08:33
your privacy and data locked.
08:37 - 08:39
Thank you for watching this slide show and I hope
08:39 - 08:39
you enjoy
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