TEM 431 Observation Lab Assignment

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  1. Yeah
  2. okay
  3. Good afternoon. My name is Dalton Atkinson. This is my observation lab for 10 431.
  4. I've been to the mall this weekend and as you can see five of
  5. these um businesses are run by corporation and one is not which is love 315
  6. so enjoy my presentation today. So the first one I went to was J. C. Penney's.
  7. And before I enter J. C. Penney's you know JC Penny's always have,
  8. what I noticed is that they always have a lot of things going
  9. on in the front and you know they always have the machines and
  10. the nice vibe when you enter.
  11. But as you go in um I realized that environment music um was very low
  12. and they were doing a lot of arrangements as you know this weekend as Father's Day as
  13. um you can see there buy the products that they're selling.
  14. Um There's a lot of emphasis on Father's thing,
  15. so happy Father's Day as to who are watching this.
  16. Alright so the personnel,
  17. there was not a lot of personnel and if you were in need of something at that time
  18. they were just busy, you'd have to disturb them because there's nobody designated
  19. to help you because there is a small team and
  20. they're just focusing on getting their stuff on this thing
  21. as you can see there was not a lot of customer on the footpath they were there
  22. and what I find interesting is that the customers
  23. that were there at the time they're Canadians.
  24. Um So yes I'm right up here in Watertown and a lot of people come
  25. across the border and these shops that's
  26. fun to have different culture coming across.
  27. Um so that was my experience. I felt welcome. Um I actually got a credit card there
  28. as well.
  29. So my next stop was american Eagle.
  30. I do not have a lot of picture
  31. because you know, I, I feel like they had the best display before I entered,
  32. the doors were open.
  33. But when I went inside, you know, as you can see by the picture of the environment,
  34. it was just not welcoming.
  35. Nobody recognized that I was there and I just did a loop for 15 minutes.
  36. Nobody came to help. The store had only four personnel,
  37. you know, like I said, I was not acknowledged, the product the store sells,
  38. they specialize in male and female apparel.
  39. They're nice. American Eagle.
  40. I've shopped there before, but my experience is almost kind of similar
  41. all the time.
  42. And
  43. there were one other customer there that was not being attended to either.
  44. And what I realized what I find interesting is that um,
  45. they have a lot less amount of stuff on sale.
  46. My next stop would have been lost. 315. I like the signage. It pulled me in
  47. and
  48. they do not have
  49. a lot of space,
  50. but the way they're display is set up and what they
  51. put in the front makes me want to go and their,
  52. their music is not poppy like all the stores that um does pop music
  53. when they're in the environment and I like that a little bit of difference.
  54. And the personal was one person out there which was the owner
  55. and they are specialized in
  56. male plaid shirts and
  57. different style shirts that you wouldn't find in the average store.
  58. So you know the curb cut shirts and all that stuff.
  59. There were a lot of customers moving in and out.
  60. So what I find interesting is that stores
  61. that have a difference in what they offer, they do have more traffic.
  62. I know the observation that I made that I find interesting
  63. is that this store was formed in 2019 and has somehow survived
  64. the pandemic as a startup.
  65. So
  66. I find that interesting.
  67. The next door I went to was best buy
  68. um they are known for electronics the environment. Um
  69. what's good, they have high, very high ceilings
  70. and um
  71. you know kind of have this industrial look
  72. the personnel, they were all centralized in the building.
  73. So every angle you go to you would um
  74. you get to be seen and I like that you know you
  75. don't have to be walking and waiting forever to get seen.
  76. The products they offer you know phone accessories, tablet, you know computer,
  77. typical electronics and specialized electronics.
  78. And what I find interesting is that
  79. that I never knew was that they had there
  80. own little geek squad there
  81. um customers were you know being taken care of by the personnel,
  82. they were walking around observing stuff.
  83. And
  84. it was a nice environment like there are multiple music playing
  85. everywhere because they're displaying different electronics
  86. and they bring different things.
  87. The next story went to his famous footwear and I love famous footwear.
  88. I used to shop there a lot, not so much now, everything is online,
  89. but um the environment was great as you can see
  90. she's just a ton of shoes and different sizes.
  91. The environment was well lit
  92. and there was only one personnel, so I had to have to have made a purchase. I had to
  93. stick around and wait until that one person
  94. um
  95. service to other customers who are in the house and then come at the checkout.
  96. And what I find interesting is that for famous footwear
  97. that is a franchise only has
  98. one employee,
  99. they're working at a time and there's a sign there that says um we are hiring so
  100. I think they're in the process of getting
  101. customers and they were very calm uh
  102. patient, you know,
  103. they're understandable that there's only one person and environment was nice.
  104. My next stop was dicks um Dicks known for
  105. all type of you know sporting gear or whatever.
  106. So I went inside there and the environment had high ceiling,
  107. they had a nice outdoor type music going on and
  108. the environment was just filled with a lot of activity
  109. because it's fishing season and people are fishing for salmon.
  110. Um, the personnel,
  111. they were dispersed all over so it will take a while for
  112. you to get to them because this is a massive store.
  113. Um, some products that they sell our boats and
  114. you know swimming gear and they bring a lot of brands like Nike, Adidas and puma.
  115. They also specialize in gym equipments.
  116. Um,
  117. there were a lot of customers walking around and what
  118. I find interesting is that they have a pro club.
  119. So if you're really into what you're into and you're a professional,
  120. um,
  121. they'll have you sign up and then you can be a part of that pro club.
  122. So when you come in you have your own specialized theory that you go to for
  123. your products as a professional
  124. and this is concludes my observation lab for most part apart from american eagle,
  125. I felt welcome.
  126. I did a lot of purchases this weekend
  127. and I hope you enjoyed my presentation.
  128. I really
  129. like the different stores because they provide something unique,
  130. you know,
  131. and they're not all the same.
  132. Um, thank you. My name is Dalton Atkinson. I hope you enjoyed my presentation