Final Project

AG
by avery gurley1 view·Updated Jun 3, 2022
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  1. Hello.
  2. My name is Avery girly and I'm here from curating
  3. incorporated to share about the new product called already smoothie.
  4. The product is a smoothie jar that has all the ingredients measured perfectly
  5. and all you have to do is add your choice of liquid base.
  6. This ensures the perfect smoothie every time
  7. the already smoothie comes in a jar that is suitable for most smoothie blenders,
  8. which eliminates the household and mess of having to make your smoothie.
  9. The already smoothie doesn't just focus on the customers
  10. happiness but also the happiness and focus of the earth.
  11. We make our jars out of recycled materials as well
  12. as they can be reused over and over again.
  13. Our competitors are daily harvest ready to blend smoothies,
  14. which is an order to your door service easy for customers
  15. and it is very environmentally friendly because they eliminate the plastic.
  16. Use
  17. a weakness.
  18. However,
  19. is that it's more expensive because of the delivery service
  20. and it's messier because you would need to blend.
  21. Then you have to transfer
  22. this smoothie into a cup to drink out of.
  23. Our next competitor is naked fruit and veggie smoothies.
  24. The naked smoothies are found in almost every
  25. grocery store and very available to customers.
  26. However, the company
  27. does not make their smoothies fresh,
  28. although they do have quite the flavors torment
  29. and you cannot add different ingredients or change the recipe if you choose.
  30. So our target market is anyone wanting to make their
  31. body healthier and focus on how they feel their body
  32. for market segmentation is the geographic is the city and suburbs.
  33. Um The people in the working class are always on the move.
  34. Um demographics is men and women ages 18 - 34 that are either in college.
  35. Um First in the workforce, middle income usually.
  36. Ah And they have education and healthy and are aware of benefits to fitness and
  37. eating the right foods.
  38. The psychographic is like a healthy and active lifestyle that values
  39. fresh foods um and behavioral as purchases 3-4 times weekly.
  40. And it becomes a habit that you drink the smoothies.
  41. Our market opportunity is a global change is occurring
  42. more and this has seen more in developed countries
  43. And consumers are replacing the sugary foods and snacks with organic snacks.
  44. This is where we step in
  45. in 2021.
  46. Uh the smoothie market average $12.1 billion.
  47. It is seen that it will be up to 17 point billion. A 17 billion in the next
  48. assessment period.
  49. And more people are going back into the office and are
  50. having schedules and are looking for something fast and easy.
  51. As well as those who are staying at home. Want less hassle and keep it very easy.
  52. So our sales promotion and advertisement will
  53. both be found in the grocery stores and
  54. grocery stores and we plan to share on
  55. a national level through social media outlets.
  56. Um Our sales promotion,
  57. The company hopes that the buy one get 150% off will encourage customers
  58. to try new flavors to try the product with an incentive and a lower
  59. and
  60. Mhm.
  61. A lower cost
  62. and for advertisement, the goal is to get our name out there,
  63. to customers allow them to see the fun bright colors, help them
  64. to understand.
  65. The goal of fresh and good flavor product that comes from already smoothie.
  66. Our promotional mix is how a company chooses to advertise,
  67. promote market and sell their products.
  68. And that really creates an image for our company.
  69. So we place a lot of importance in choosing to be open and honest,
  70. giving knowledge to our customers and incorporating bright colors
  71. to represent our company's fresh and healthy products.
  72. And
  73. our goal is to just reflect how we promote our products
  74. as a way that people would be interested in purchasing and supporting our company.
  75. So our distribution
  76. is indirect channels and we use channel B.
  77. So the company produces the smoothie jar with the ingredients,
  78. then sells to a selective grocery store.
  79. And then customers will purchase from our
  80. retailers who are displaying the products,
  81. the products will be sold and higher grocery stores like earth fare, whole foods,
  82. Publix,
  83. Wegmans and trader joe's um
  84. The
  85. already smoothie has very specific target market and is higher end product.
  86. So it's more selective.
  87. You won't find it everywhere,
  88. but we hope to be able to share more as we find ways to cut costs.
  89. So our product management is
  90. the name is already smoothie.
  91. Our slogan is blend and then it's already and our jingle goes along with the song.
  92. All I do is when it goes, all I do is blend, blend, blend.
  93. No matter what get smoothies on my mind, I can never get enough.
  94. And every time I buy it and already smoothie, I say, yeah.
  95. For our pricing factors include the recycled
  96. plastic that is used is more expensive.
  97. Organic fruits, veggies and spices are
  98. higher priced,
  99. maintaining the correct temperature while distributing the products
  100. And competitors. Price range for a pre made smoothie ranges from 352, 4 50
  101. and
  102. um, in smoothies that are delivered to your door for with ingredients, uh,
  103. is usually around 8 50.
  104. So our price for the product and stores will be, our retail cost is 6 25.
  105. The cost of the product is
  106. 485 and the markup is $1.40 on each unit.
  107. The goal of clean, healthy and good for the planet is often not cheap.
  108. However,
  109. we're doing the best that we can to make it low cost and accessible to everyone.
  110. That is our goal.
  111. I hope you are excited and ready to try the already smoothie