Soc Final Term Project

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by Taylor crockem2 views·Updated Dec 7, 2021
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  1. Hi everyone, I did my final term project on Starbucks and social sustainability.
  2. Um I'm pretty sure everybody's familiar with Start books,
  3. but here's a little bit about the company.
  4. Um Starbucks is the largest coffeehouse chain.
  5. It was founded in 1971 in Seattle Washington.
  6. The ceo of the company now is Kevin Johnson.
  7. Um that's his picture right there and the vision for the company is Starbucks.
  8. Starbucks.
  9. Overall vision as a company,
  10. is to establish Starbucks as the premier purveyor of
  11. the finest coffee in the world while while maintaining
  12. uh uncompromising
  13. principles while they grow um their uncompromising
  14. principles such as acting with courage,
  15. challenging the status quo in finding new ways to
  16. grow the company and each other being present,
  17. connecting with transparent parents, see and dignity and respect?
  18. Okay,
  19. now a little about its culture is Starbucks coffees,
  20. organizational culture is a culture of belonging inclusion and diversity.
  21. The combination of the company key culture characteristics is unique
  22. and specific to the nature of its coffeehouse chain.
  23. Business. Starbucks likes to keep a warm culture throughout the entire company.
  24. When it comes to integrity, Starbucks promised to stand by their code of conduct,
  25. conduct and integrity is he is a huge one.
  26. They stand on
  27. as a company.
  28. They teach their employees to have honesty, loyalty, respect,
  29. et cetera to the customers and the company as well.
  30. The real question is are they loyal and
  31. respectful and honest with their employees though.
  32. I talked to a friend of mine that has been a barista at
  33. Starbucks for several years now and he loves the company as a whole.
  34. He said the company is socially sustainable
  35. and cares about the employee's mental health.
  36. He is one of the elite athletes
  37. that they sponsor and he mentioned how much they support
  38. him and how much integrity they have as a company
  39. um and that he loves them and they're amazing.
  40. He said of course there are hiccups within every company, but overall,
  41. I think Starbucks is socially sustainable and hold themselves to
  42. a higher standard while sticking to their mission and values.
  43. Now when it comes to inclusion,
  44. Starbucks is striving to create a culture
  45. that both values and respect diversity and inclusion
  46. to do so, they have
  47. integrated diversity and inclusion into the core of their leadership.
  48. Um They expect all there
  49. leaders to practice behaviors that demonstrate inclusion.
  50. Um The company refers to its employees. I thought this was very interesting.
  51. They refer to their employees as partners because they considered them as
  52. a part of the business success and the start in the Starbucks.
  53. Business ethics and compliance. Focus
  54. diversity is a part of the second principle of the company and its states together,
  55. we embrace diversity to create a place where each of us can be ourselves.
  56. We always treat each other with respect and dignity, dignity
  57. and we hold each other to that standard.
  58. Now, social impact.
  59. The Starbucks Foundation is committed to strengthening
  60. humanity by uplifting communities to nonprofit organizations in
  61. the hometown of Seattle and neighborhoods and coffee
  62. and tea growing communities around the world.
  63. More than $10 million in foundation grants
  64. supported local and global covid 19 initiatives
  65. to have a positive impact
  66. on the communities
  67. It works with and in Starbucks develops
  68. community stores that partner with local nonprofits.
  69. Starbucks has pledged to hire at least 10,000 veterans and military
  70. by 2018 and focuses on diversity and inclusion in the workplace.
  71. Now, when it comes to company code of conduct,
  72. Starbucks standards of business conduct.
  73. The standards apply to partners,
  74. officers and board of directors as well
  75. as temporary service workers and independent contractors.
  76. They also expect third parties working on their behalf that will follow the similar
  77. and high ethical standards.
  78. Their mission is to inspire and nurture the human spirit.
  79. Their mission statement is one person, one cup and one neighborhood at a time,
  80. um improving life.
  81. It is clear that Starbucks mission statement is all about creating
  82. a better service sector while giving its customers the best,
  83. treat
  84. the best tree of their time.
  85. Making a difference in the lives of
  86. people is attached to the customer experience that
  87. the Starbucks seeks to achieve its first component of its mission statement.
  88. Um They also
  89. uh they have the termination of efforts
  90. of Starbucks and satisfying this component are shown
  91. in numerous ways
  92. with the Green Cup responsibility being one of many.
  93. Now their values.
  94. Um their statement was, we are performance driven through the lens of humanity,
  95. creating a culture is one of them of warmth and belonging,
  96. where everyone is welcome to acting with courage,
  97. challenging the status quo and finding new ways to grow
  98. the company and each other in three being present,
  99. connecting with transparency, dignity and respect.
  100. Social responsibility is the last one.
  101. And according to the article that I read, Vincent,
  102. try Ola Starbucks local image is good, but Starbucks global actions say otherwise.
  103. Starbuck does a great job at helping donating,
  104. giving back to communities and etcetera.
  105. But what we don't see in here are things like in this article, for example,
  106. Starbucks also drives down prices and developing countries
  107. where the bulk of its coffee is purchased.
  108. The this are arguably unethical.
  109. Business practice occurs when Starbucks is using its vast monitor
  110. monetary resources to block patent and legal rights
  111. of local coffee companies in the countries that produce coffee.
  112. Starbucks doing so is for
  113. one, not socially sustainable, but for two,
  114. they're not following their mission values and
  115. ethical codes that they said their partners,
  116. officers, managers, et cetera would do
  117. another example,
  118. the article gave with Starbucks use legal power and financial resources to
  119. block the trademarking efforts to protect
  120. purchasing purchasing prices for coffee.
  121. For example, when one buys
  122. Sumatra coffee at Starbucks, the name Sumatra has no trademark,
  123. which the Sumatra coffee growers attempted to pass through patent application
  124. despite the fact that Ethiopia or Sumatra is written on a bag of Starbucks coffee.
  125. The names do not belong to the growers in these countries.
  126. Ultimately, this action allows Starbucks to maintain,
  127. maintain price control over coffee and keep prices low.
  128. Starbucks claims that this is higher than the industry
  129. Average coffee goes to maintaining an ethical supply chain,
  130. but this point is arguable.
  131. I personally do not agree with that,
  132. and I think that that is not socially sustainable.
  133. Like the
  134. the article had mentioned Starbucks
  135. global actions, say otherwise, but they're Starbucks. Local image is good,
  136. and that is all from my presentation,
  137. Have a good one.