SACE 608900G

MR
by Meg Richards1 view·Updated Mar 8, 2021
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  1. our business aims to provide a successful solution to the
  2. pain and danger associated with exercises.
  3. Are dusting controls on their phone in order to better
  4. hear that surroundings When using headphones, would you agree that
  5. your tunes are as essential as your sneakers and a
  6. sports for our whilst exercising?
  7. So would almost 50% of the world's population who exercise
  8. regularly. However, there are many distractions that come with headphones.
  9. Statistics suggest that in 2020 there were 156 pedestrian fatalities
  10. in Australia.
  11. With the rising cause being headphone use, the danger of
  12. using headphones surrounds how people how unaware people are of
  13. the surroundings.
  14. Initially, the business customer profile was people who run regularly
  15. and use headphones with.
  16. The risk is assumption being that everyone who runs ways
  17. headphones. The problem was identified through a collaborative process which
  18. was utilized a variety of customer focused tools to investigate
  19. customer problems.
  20. The problem had passed.
  21. This was that people who run with headphones face the
  22. issue of them falling out.
  23. It was essential to have a customer focused approach when
  24. getting out of the building and conducting surveys.
  25. However, the success criteria of at least 13 out of
  26. 20 respondents was not met.
  27. While the risk is assumption is still valid, the key
  28. learnings show that the problem hypothesis was not so difficult.
  29. Based on key learnings, the business decided to zoom out
  30. pivot to explore a new problem hypothesis targeting people who
  31. exercise and face the problem of being unaware of their
  32. surroundings due to their headphones.
  33. However, the business was curious to know if this was
  34. truly a danger for everyone.
  35. This problem came with the main assumption that this was
  36. generally a dangerous issue associated with terrible accidents.
  37. This assumption was confirmed through interviewing a paramedic involved in
  38. emergency services and a cyclist who had been in a
  39. dangerous situation due to the headphones through iterations.
  40. The problem hypothesis was altered in light of key learnings,
  41. and ultimately the final pay point was validated.
  42. There are fine problem.
  43. Hypothesis was validated by using a variety of business tools
  44. to analyze all aspects of the recognized pain.
  45. From this active research, a successful solution can now be
  46. derived in order to put an end to the dangerous
  47. surrounding headphone use, false exercising