The Body Shop

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by Ilse Puijn2 views·Updated Feb 25, 2021
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  1. hi and welcome to the presentation Off group to on
  2. the organization off the Patricia First Off will be discussing
  3. the porter strategy.
  4. The strategy from Porter's that applies the mostly body shop
  5. is different.
  6. Station on.
  7. There's a few reasons why the main reason how the
  8. company, different states from others is how they use natural
  9. ingredients in their products.
  10. On have a wide Ferreira tee off beauty and health
  11. products. The company always produces things that are unique and
  12. can be copied by competitors.
  13. They pay a lot of attention to ingredients that are
  14. renewable instead off foolish flues, which take many years to
  15. replenish the body shop sources Ethical ingredients from farmers with
  16. our Community Fair Trade program.
  17. The program is to help the farmers by paying them
  18. a fair price and favorable trade terms.
  19. Some suppliers also receive funds to invest in community projects
  20. such as education, healthcare and sanitation.
  21. Another point is that the Body Shops founder supports activism
  22. toe help, making the world a better place with topics
  23. as gender inequality.
  24. I event I for mental relatable problems and being against
  25. animal testing.
  26. This has an impact on the type of customers that
  27. go to the body show onto social media.
  28. The body shop as many modern companies today uses all
  29. types of social media for various reasons, from marketing new
  30. products to supporting today's biggest social issues.
  31. Being able to connect with customers online not only allows
  32. the body shop to improve products off customer comments, it
  33. also is another place to sell their product.
  34. Social media is imperative toe every company success, especially during
  35. this modern area.
  36. The next slide shows some reviews off customer opinions on
  37. the body shop.
  38. We've noticed that there are lots of people unhappy with
  39. their online shopping service.
  40. They deliver the wrong product or they never arrived.
  41. We have also noticed that there are lots of people
  42. happy with our philosophy off cruelty free on natural products,
  43. especially during this pandemic, and shops constantly closing.
  44. It is key that the body shop works on their
  45. social on their online surfaces.
  46. We are now moving on to the body shop and
  47. responsibilities. The body shop company is very consequence off social
  48. and environmental problems.
  49. The society off today exposes in in evidence.
  50. Therefore they truly believe that with a good strategy, those
  51. problems can be sort or at least reduces impact.
  52. Additionally, the body shop company does is constantly seeking for
  53. new projects in order to help the world we live
  54. in since 2000 and one, the Body Shop Foundation stated
  55. fundraising, adding to the annual donation giving Body Body Shop
  56. International. Today, the body shop has three different programs, each
  57. of them covering different issues.
  58. We have animals protection, the human rights protections and environmental
  59. protection around the world.
  60. The body shop and news isolated is not alone with
  61. Najera and go on more Turning Cove in 19 Pandemic
  62. in 2020 many countries reported a shop and shocking writes
  63. in Dominus tick violence with much of the world and
  64. looked down.
  65. Many women, men and Children were trapped at home with
  66. their abusers and isolated from the family and friends.
  67. When a tour and go sister brands Madura on a
  68. spoke, they lounged, isolated, not alone.
  69. Campaign working with Global Dominus Tick Finance Charity No more
  70. to keep the issues front off mind for governments and
  71. offer essential guidance to those who need and anyone who
  72. may know someone in need, lastly, will discuss the news
  73. about environmental impact tradition.
  74. Like many other environmentally friendly companies.
  75. The body shop is highly ambitious to maintain a healthy
  76. nature. So many of its products ingredients are particularly responsible
  77. for climate changes such as air pollution.
  78. Increasing temperature in the atmosphere on DSO.
  79. But the body shop is now collecting for production materials
  80. from small scale farmers.
  81. On earth is community fair trade.
  82. The body shops producers are based in Gadhafi's.
  83. Those are likely to face.
  84. They might be impact off raising temperature and political rainfall.
  85. Climate change could bring complexities to the company at most
  86. supply chain and availability off good lines to prevent major
  87. disruption. Inform climate change.
  88. The body Shop has made noticeable efforts toe amplify the
  89. program coffers 25 supplier groups, most off them located in
  90. developing countries and tropical regions.
  91. They are also using those elements which are highly environments
  92. friendly like system, all from I'll prove abide 2021.
  93. The company aims to reduce CO two emissions electricity consumptions
  94. on ways by 50% on domestic water consumption by 25%
  95. from its operations through an innovative energy management as well
  96. as a nomination off unnecessary packaging