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Untitled
JB
by
José Manuel Bustos
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Updated Apr 7, 2022
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Chapters
00:00
Chapter 1
00:23
Chapter 2
00:27
Chapter 3
00:37
Chapter 4
00:52
Chapter 5
01:07
Chapter 6
01:20
Chapter 7
01:25
Chapter 8
01:42
Chapter 9
01:59
Chapter 10
02:10
Chapter 11
02:23
Chapter 12
02:37
Chapter 13
02:39
Chapter 14
03:05
Chapter 15
03:08
Chapter 16
03:17
Chapter 17
03:26
Chapter 18
03:31
Chapter 19
03:43
Chapter 20
03:50
Chapter 21
Audio Transcript
Auto-generated
00:00 - 00:04
Hello, everybody. How is everybody doing? How are you enjoying your I.
00:04 - 00:07
C m 2000 and 22? I hope it's been a blast.
00:08 - 00:12
Now I have a little time to explain to you a little bit about our sugar beet strategy,
00:13 - 00:14
as many other be used.
00:14 - 00:16
We have divided our strategy into four
00:16 - 00:18
strategic pillars or for strategic initiatives,
00:18 - 00:22
effective weed control, stress solutions, digital farmers,
00:22 - 00:24
success and our core business.
00:24 - 00:28
Let me dig in a little bit about effective well control.
00:29 - 00:31
Effective weight control has always been a core part of the
00:31 - 00:34
sugar beet strategy we started a few years ago with brown
00:34 - 00:37
sugar beets in the US, which was highly effective.
00:38 - 00:40
Inspired by the success of this technology,
00:40 - 00:43
we developed computer smart here for the European market.
00:44 - 00:46
We've seen that this technology has spread widely
00:46 - 00:48
in the European market and even beyond,
00:48 - 00:52
with strong success in East Europe and also other markets.
00:52 - 00:55
However, these traits are not perfect.
00:55 - 00:59
We've seen some glyphosate resistant weeds coming up in the US,
00:59 - 01:01
and therefore we have developed true vera,
01:02 - 01:05
which is a more flexible tool that allows the use of more most of actions.
01:05 - 01:07
We expect to launch this technology later in the decade.
01:08 - 01:10
We also have to look at what happens when we
01:10 - 01:13
don't have herbicides or we have a limited use thereof.
01:13 - 01:16
We are looking into robots for mechanical weed control,
01:16 - 01:18
and we're trying to develop a business model that
01:18 - 01:21
will help us bundle our products with this service.
01:22 - 01:23
Now let's look a little bit deeper at
01:23 - 01:26
what we're doing for developing stress solutions.
01:26 - 01:31
You've probably all heard about Sierra Plus we launched last year and more broadly,
01:31 - 01:32
this year.
01:32 - 01:36
CIA Plus is a trait that helps better tolerate cyclospora pressure.
01:36 - 01:40
We expect that two thirds of the global acreage will have
01:40 - 01:43
CIA plus trade in the medium to high pressure markets.
01:43 - 01:44
With the loss of neonics,
01:44 - 01:46
yellow virus and other viruses that are
01:46 - 01:49
transmitted to insects are becoming more relevant.
01:49 - 01:51
We expect that we will develop traits that
01:51 - 01:53
will need the support of other chemicals or
01:53 - 01:57
agricultural practises or treatments to help come without
01:57 - 01:59
full solution for insect and yellow virus.
02:00 - 02:03
Another area we're developing our biologicals.
02:03 - 02:05
We've tested a broad range of biologicals to help the
02:05 - 02:09
implantation of sugar beets and have a better seat stand.
02:11 - 02:14
Another key stress is drought tolerance or heat stress
02:14 - 02:17
we see with climate change, and this is becoming more relevant.
02:17 - 02:21
We're trying to select plants that resist better these conditions
02:21 - 02:23
and can express their performance in a better way.
02:24 - 02:28
Finally, here is something that we were looking into, many in many crops.
02:28 - 02:31
Insect tolerance is something that is going to take some time,
02:31 - 02:34
but we're using every tool available to us to
02:34 - 02:37
find ways to deal with this with these pests.
02:38 - 02:40
Now let's look at digital farmers success.
02:41 - 02:43
When we look at digital farmers success,
02:43 - 02:48
we try to focus on getting better access to our farmers.
02:48 - 02:50
This is commercially through direct sales.
02:50 - 02:54
Are online sales using our Web shops but also using our tools?
02:54 - 02:56
We're trying to develop tools that support the use
02:56 - 02:59
of our products in a better way for stewardship,
02:59 - 03:00
for what to do,
03:00 - 03:03
certain applications with spray timers or something that tells us
03:03 - 03:05
a little bit about the conditions in the field.
03:06 - 03:09
Lastly, let's talk about our core business.
03:10 - 03:14
We have done many investments to build out our production facilities to
03:14 - 03:17
be able to cope with the demand that we have in many,
03:17 - 03:18
many markets.
03:19 - 03:23
We continue to invest in breeding and to be the leaders in innovation
03:23 - 03:27
in sugar bee breeding to develop the best solutions and the best varieties.
03:28 - 03:32
We also have a decent businesses like Beat Fiji.
03:33 - 03:37
We have specialised in the development of technology to
03:38 - 03:41
to measure the quality of seats in the of beats in
03:41 - 03:43
the field and in the sugar factory with our Petri metre.
03:45 - 03:48
We have a dual brand strategy in both the North American market
03:48 - 03:51
and here in Europe that supports us gaining more market share.
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