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SOR Presentation 6.1
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Shian Ottley-Reid
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Updated Aug 5, 2022
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00:00 - 00:12
Hi. This is she an oddly read. And this, um, presentation is for Dr Brown's course.
00:12 - 00:16
Um m I five or four. Adler University.
00:17 - 00:24
So this first, um, discussion in terms of the organisational diagnosis,
00:24 - 00:31
we're gonna talk a little bit about a family owned family run dental practise.
00:31 - 00:38
Um, that had some very long tenured employees, had a very strong familial culture,
00:38 - 00:43
was definitely more casual in terms of structure and approach.
00:43 - 00:47
Um, good patient service relationships,
00:47 - 00:53
but was kind of in a space where they needed to grow and needed
00:53 - 00:58
to make some operational changes in order to make the practise more profitable.
00:59 - 01:02
So in terms of the changes, the first,
01:02 - 01:09
um change that was created was support for the admin team.
01:09 - 01:11
Um, there were two
01:11 - 01:15
members recruited Tierra and Maria.
01:16 - 01:19
Terror was brand new to the dental.
01:19 - 01:25
I guess Market and Maria had worked with in another dental practise previously,
01:25 - 01:27
so she came with some experience.
01:27 - 01:34
There was also a new structure emerging that included an office manager,
01:34 - 01:37
dental practise, manager type position.
01:37 - 01:41
There was some clear growth targets that needed to
01:41 - 01:45
be met and some profitability targets as well.
01:45 - 01:51
And there was a reduced incentive structure um,
01:51 - 01:56
I guess in order to achieve some of those profitability targets,
01:56 - 01:59
some of the incentives and perks that usually
01:59 - 02:02
were present in the practise were reduced.
02:03 - 02:06
So that leads us to some challenges with that process.
02:06 - 02:10
Because when I speak to the office manager rule kind of emerging,
02:10 - 02:14
there is really an underlying lack of transparency as
02:14 - 02:17
it relates to the structure of the dental practise.
02:17 - 02:21
There was not a clear vision. There was not a clear process.
02:21 - 02:25
Um, there was not a clear internal promotion or recruitment process.
02:25 - 02:31
In fact, Maria was placed in this rule of office manager,
02:31 - 02:32
um,
02:32 - 02:35
without any real discussion with Jeanette and Sarah
02:35 - 02:38
who were the two longer tenured admin,
02:38 - 02:39
um,
02:39 - 02:44
employees and who really expected or had some level
02:44 - 02:47
of expectation that they would in fact go into
02:47 - 02:51
this supervisory leadership rule and that Maria and Tierra
02:51 - 02:55
would support so that then created the trust issues.
02:55 - 03:00
The changes that Maria started making kind of, uh
03:00 - 03:04
impacted the morale of the practise overall,
03:04 - 03:08
because she was not very collaborative and her style,
03:08 - 03:13
and she was also not very communicative as to the changes or
03:13 - 03:17
the why or what was trying to be achieved the goals division.
03:17 - 03:19
There was lack of clarity around any of the targets,
03:19 - 03:22
whether it was the operational profitability targets,
03:22 - 03:25
whether it was the growth target,
03:25 - 03:30
whether it was efficiency targets as it relates to patient
03:30 - 03:33
K in relationships where there was targets around billing,
03:33 - 03:40
it was just kind of very haphazard in the way that she addressed those targets.
03:40 - 03:44
And so what began to emerge was a negative patient
03:44 - 03:48
experience and a lack of communication even within the team
03:48 - 03:52
and kind of an erosion of the culture that existed
03:52 - 03:56
before and the culture that the patients had grown.
03:56 - 03:59
Really, um,
04:00 - 04:03
that they really kind of came to the practise
04:03 - 04:07
because of this of this familial type culture.
04:09 - 04:12
Now, if we really step back and say, Okay, well,
04:12 - 04:14
what are some of the strengths and opportunities of
04:14 - 04:19
this practise and the implementation of the change?
04:19 - 04:24
How could we leverage, um, this change in a positive way?
04:24 - 04:26
I mean, some of these strengths with the long tenure and stuff.
04:26 - 04:31
So a few things come out there, you have loyalty, you have skill sets,
04:31 - 04:33
you have experience.
04:33 - 04:39
And so you you have a lot of organisational knowledge that you can rely on
04:39 - 04:46
to understand where the practise came from and use that in an effort
04:46 - 04:50
to assess where you need to go and how you can get there.
04:50 - 04:56
You also can leverage the relationships with the patients and even within the team,
04:56 - 04:59
so that you can identify informal leaders.
04:59 - 05:01
You can identify, um,
05:01 - 05:04
people who really have, um,
05:04 - 05:08
the air to the ground in terms of what patients who are looking for,
05:08 - 05:15
what the patient experiences, what could be done in terms of, um,
05:15 - 05:19
current patients as well as looking at growth opportunities.
05:19 - 05:22
You also have, um
05:23 - 05:27
because you've been in the market and the dental practise has existed for so long.
05:27 - 05:30
You do have kind of knowledge of what's happening
05:30 - 05:34
in the market knowledge of your competitors and just
05:34 - 05:39
leveraging that knowledge in terms of looking at what the growth opportunities.
05:39 - 05:39
Maybe,
05:40 - 05:45
um, looking at your processes internally using some subject matter experts,
05:45 - 05:48
those long tenured staff in terms of understanding
05:48 - 05:54
current process and creating more efficiencies with your,
05:54 - 05:57
um, changes to the process.
05:57 - 05:58
Um,
05:58 - 06:04
and even just helping the practise understand where the operational costs exist,
06:04 - 06:09
where the savings could could be, um,
06:10 - 06:12
gained, and ultimately,
06:12 - 06:16
if you increase profitability that that automatically creates
06:16 - 06:20
opportunities for this staff within the practise,
06:20 - 06:24
whether you started to consider any sort of, um,
06:24 - 06:33
profit sharing or those kinds of re enumeration or incentive based programmes.
06:33 - 06:40
So this overall kind of leads me to this action plan and
06:40 - 06:47
how we could create a positive impact of this change of structure.
06:47 - 06:51
And the first thing would be really kind of
06:51 - 06:54
communicating effectively the plan for
06:54 - 06:58
the structure communicating effectively,
06:58 - 07:03
the role of the office manager communicating effectively why Maria would have been
07:04 - 07:08
the choice given her prior experience. Um
07:09 - 07:10
um,
07:10 - 07:13
really kind of identifying what opportunities
07:13 - 07:17
for promotion and advancement might exist,
07:17 - 07:18
Um,
07:18 - 07:21
within the practise or within the new structure
07:21 - 07:24
so that Jeanette and Sarah and other members
07:24 - 07:29
of the team don't kind of just feel stuck and feel as though this new,
07:29 - 07:32
um person has just kind of come along and taken over
07:33 - 07:38
in terms of understanding the resistance before we can talk about dealing with it,
07:38 - 07:41
I think understanding where the resistance is coming from,
07:41 - 07:48
whether it is feeling that you are being ignored, whether you feel as though um,
07:48 - 07:53
you know, you have given a fair amount of commitment to the practise,
07:53 - 08:02
and that has not been considered in this, um, promotion or structure, whether
08:02 - 08:05
the resistance is coming from comfort,
08:05 - 08:07
whether the resistance is coming from lack of understanding.
08:07 - 08:11
So once we identify the causes of the resistance and we
08:11 - 08:14
start to identify okay if we share more information if we
08:14 - 08:19
make sure people because maybe there's software required to look at
08:19 - 08:23
the efficiency of the process of checking patients in and out,
08:23 - 08:23
for example,
08:23 - 08:27
making sure that training happens making sure that people feel competent,
08:27 - 08:31
uncomfortable using, um, the software and the process.
08:31 - 08:35
And really like I said, dealing with the resistance in a very structured way,
08:35 - 08:41
looking at involvement and understanding where those, um,
08:41 - 08:45
informal leaders exist within the practise where
08:45 - 08:49
the informal leaders exist in terms of getting
08:49 - 08:53
feedback from the patients where the informal
08:53 - 08:58
leaders exist in terms of understanding processes.
08:58 - 08:59
In the billing.
08:59 - 09:00
Um,
09:00 - 09:03
looking at your dental hygienist and dental
09:03 - 09:06
assistants and kind of understanding who you
09:06 - 09:11
really need to identify to help bring the rest of the teams along,
09:11 - 09:19
um, and creating allies creating, um, change agents change leaders, uh,
09:19 - 09:21
would be important.
09:21 - 09:24
And then finally the leadership. So the owner of the practise. Uh,
09:25 - 09:29
um the the head dentist who seem to have done all of the
09:29 - 09:33
hiring for the most part in terms of the longer tenured employees,
09:33 - 09:34
Um,
09:34 - 09:36
and the person who really makes the decisions
09:36 - 09:38
in terms of compensation in terms of benefits,
09:38 - 09:39
etcetera
09:39 - 09:42
has taken a really, um,
09:42 - 09:47
has pulled back a lot and left Maria to be at the forefront of communication.
09:47 - 09:49
I think it's important for him to come forward
09:50 - 09:51
and help
09:52 - 09:57
share with the team his vision for the practise.
09:57 - 10:02
Um, where Maria fits in, where they fit in,
10:02 - 10:05
where he sees the practise in the next few years.
10:05 - 10:08
What succession planning is in place for the
10:08 - 10:14
practise and really assume the change sponsor rule,
10:14 - 10:18
Um, so that he is ultimately the leader. He's a person that they trust.
10:18 - 10:22
He's a person that he they have interacted with over the years.
10:22 - 10:29
And so really helping kind of sharing his mindset and sharing where he is in
10:29 - 10:35
terms of the benefits of this change would be hugely important to get by in,
10:35 - 10:36
uh,
10:37 - 10:40
so when I send out my my summary, um,
10:40 - 10:48
please let me know if there are any questions in terms of looking at this, um,
10:48 - 10:51
this process, Thanks again
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