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by Autumn Tully4 views·Updated Jul 24, 2022
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My topic: The inability to adapt to new trends

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  1. Hi, my name is Autumn Telly and I did my topic on the inability to adapt to new trends
  2. a little bit about myself as my major is in marketing.
  3. Um The topic I chose relates to the
  4. marketing field because there are so many evolving
  5. trends that are emerging every day and businesses
  6. are struggling to keep up with them.
  7. So I think it would be an interesting topic to take a look and find solutions to that.
  8. Um
  9. So businesses are struggling,
  10. it's becoming overwhelming by the rapidly changing market trends.
  11. Um I think that we can find a
  12. solution through communication participation on social media,
  13. consumer insights and being able to adapt to new ideas.
  14. So the importance is with technology constantly changing.
  15. It's critical to stay um current by engaging with consumers on a regular basis.
  16. A lot of companies have different social
  17. media platforms that they're staying very involved
  18. with um to hear their customers um what they like what their needs are.
  19. So a lot of companies are trying to achieve results and staying
  20. active on social media which is keeping up with trends that way.
  21. Um In regards to emerging trends.
  22. The research will look at the accessibility and ideas to help businesses
  23. by learning to stay attuned with their customer needs and technology advances.
  24. Um And using advice from other marketing firms that deal with this first hand,
  25. so solution one was staying attuned,
  26. this is getting on the same level as your customer and building relationships with
  27. them whether that's on a social media
  28. platform or that's putting advertisements out.
  29. Um gathering customer feedback through surveys can further a company's
  30. goals and target their audience by closed and by asking close
  31. ended questions which require less thought of serve um survey respondents
  32. um when accessing the data provided by customer satisfaction surveys,
  33. um it can improve customer satisfaction and
  34. become proactive in dealing with customer problems.
  35. Um This lets the customer know that you are listening to what they um to
  36. what they want and this gives them a great sneak peek on what's coming next
  37. solution to technology advances.
  38. Um The most recent technological trends can
  39. make a job easier um while demonstrating to
  40. customers that the company is modern and evolving um Keeping up with what's new,
  41. makes an effort to incorporate the technology that will best benefit the company.
  42. Um Companies having social media platforms, apps and websites,
  43. that is just a way to connect with their consumers and build
  44. a relationship based off that because everybody's on social media now.
  45. So I think it's a great way for businesses to connect with them.
  46. Alright. And for solution three is asking for advice.
  47. Another good solution for businesses struggling with a certain
  48. issue is to get advice from another entrepreneur themselves because
  49. more than likely they're struggling with the same thing
  50. to when trends are emerging from left to right.
  51. Most companies are all feeling overwhelmed,
  52. so when you get other businesses to offer advice,
  53. it's a good sign of leadership and intelligence and if the exchange goes well,
  54. both parties benefit.
  55. Um Based on the primary research I interviewed with Bill Tingle,
  56. there are many different way businesses can keep up with emerging trends.
  57. So he gave us a lot of advice um and insight information
  58. that I think was really important to include in this project.
  59. Mhm.
  60. So um the recommendations,
  61. each solution that I mentioned comes with the recommendations that marketing
  62. firms and businesses can implement and start using right away.
  63. So with staying attuned with customers,
  64. this is where the surveys and polls come into play
  65. that you can do surveys on your social media,
  66. you can have polls on there asking consumers do you like this product?
  67. What do you think of this service?
  68. They can give you that feedback and then you know what the
  69. customers are looking for and that can give you great feedback.
  70. So with that type of research that can provide a
  71. company with more in depth understanding of consumer behavior,
  72. then there's technology advancements like websites.
  73. When developing websites,
  74. it's critical to be able to monitor track the latest trends in design,
  75. applications and the internet.
  76. Um changes in technology such as screen sizes or application influence have
  77. a significant impact on what users expect when they navigate a website.
  78. Um, trend hunter was one of my
  79. um
  80. research sources that I use.
  81. Um it's a website that helps businesses stay on track with emerging trends and
  82. keeps customers want to need altogether on a public website for anyone to see.
  83. So any business can create account and it will give
  84. you updates of each trend that's involved in every day.
  85. What's popular? What customers are 1 10 there needs.
  86. Um So it helps businesses stay on track.
  87. Um Then I had my interview with Bill Tingle, Bill Tingle, He is an owner of a company,
  88. he has his own entrepreneur.
  89. Um So I asked him a couple of questions. Um Do you measure social media metrics?
  90. If so what type does he use? Um How does he keep up with changing technology trends?
  91. What is a brand strategy that he has considered
  92. um to be to be successful? Why are we adapting trends? Um
  93. Important to his business
  94. and Bill stated that they use metrics to
  95. analyze production and evaluate um Different feedback sources.
  96. Um They stay very active on their social media,
  97. so they analyze all of that information that
  98. they are getting from their website advertisements.
  99. Um Social media platforms to really adapt to the trends that
  100. are important and that are gonna be used into his business.
  101. So I thought that was pretty interesting. Um
  102. So with that being said by using social media platforms,
  103. interacting with consumers and creating brand
  104. strategies to stand out from others.
  105. It will build a strong marketing foundation for any business.
  106. And then here I have my references. Thank you