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JN
by John Noll0 views·Updated Oct 14, 2021
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  1. So that brings us to what we anticipate will happen
  2. by implementing this strategic plan, uh Using benchmark numbers uh
  3. internal to sweater coffee and comparing those uh to some
  4. national averages.
  5. We anticipate that there will be a 12-18% increase in
  6. frozen beverages and ice beverage sales.
  7. Additionally, we anticipate that not only will this account for
  8. an increase in foot traffic, but also uh simply the
  9. social media presence.
  10. Uh and the invitation as well as the Enhanced customer
  11. loyalty program, we anticipate that there will be a 7-9%
  12. increase in foot traffic to the shop.
  13. Uh There's also going to be uh an increased amount
  14. of social media engagement um with the promotional tie in.
  15. Uh there's going to be uh likely pictures, user generated
  16. content. Um and then the promotional aspect of it will
  17. be sponsored and also includes some paid advertising.
  18. Uh this is going to increase that engagement.
  19. Hopefully raise the numbers of individuals who are like and
  20. interacting with our pages.
  21. Uh lastly that contributes to our stronger brand recognition by
  22. enhancing our customer loyalty program by uh sponsoring the posts
  23. on facebook and social media.
  24. That is going to send a message that we are
  25. a major force in the Lebanon Valley that we are
  26. the go to coffee shop for our customers.
  27. So folks, that is all I have for you today,
  28. please, if you have any questions regarding this brief or
  29. any of the information that I presented to you today,
  30. please feel free to reach out to me john at
  31. sweater coffee dot com.
  32. Happy to answer any questions.
  33. Uh, and I look forward to talking with you further
  34. about this strategic marketing plan.
  35. Thank you.