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LB
by Lucas Bailey3 views·Updated Jan 5, 2022
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  1. sep. See by Lucas, Jonathan and alejandra.
  2. Oh, crap
  3. sepsis. And beverage that is mixed between sprites and Pepsi.
  4. The market that we are targeting is college students and or older students
  5. in general because they partied a lot and they are going to want beverages
  6. and at the college parties that they have a lot of beverages
  7. which can give us opportunities to sell products in big amounts.
  8. And so our segmentation
  9. would be
  10. Around 17 and 26 because those are the most common age of that point.
  11. Marketing opportunity,
  12. the opportunity that we could go after as soon as we're going to party,
  13. we want to purchase our project at their
  14. as their beverage
  15. because it's saved and it's tasty
  16. sepsis is amazed between Sprites and Pepsi and it is sweeter
  17. and stronger tasting Pepsi and it's more darker than sprite.
  18. This is different from the competition
  19. because no other product takes anything like
  20. this and it tastes so much better than all of the other sodas.
  21. Strength.
  22. Sprite has excellent draining every type.
  23. Advertising.
  24. We spoke
  25. excellent distribution of spite, which means good availability, availability.
  26. Strong backing on parent brand means it
  27. has global presidents,
  28. Strong legacy since independence in 1961.
  29. Independent bro, I didn't mean to say that
  30. opportunity Sprites
  31. a sprite can advertise more to building a strong connection with the customers,
  32. buying out. Competition can ensure growth in the market,
  33. engaging customers through online competitions, events,
  34. etcetera can boost Bright's business
  35. threats
  36. threats from other aerated drinks competitors.
  37. We introduced market share from first right
  38. threat from substitutes like fruit juices, boycott from health conscious people.
  39. being an international brand, constant vigilance from a food regulator bodies,
  40. everybody drinks not popular with help,
  41. concussions, concepts, conscious people,
  42. intense competition means limited marketing, shared growth or starting.
  43. Um, Pepsi is strengths, is the best global brand power of one strategy.
  44. Direct store delivery opportunities.
  45. Is product diversification, expand a commercial uh
  46. enhance alliances and partnerships witnesses is
  47. low penetration outside the Americas.
  48. Limited business portfolio, weak marketing,
  49. the health conscious customers threads is stiff competition,
  50. economic slowdown or recession and changing demographics
  51. sprint.
  52. What what is that
  53. accusations of other brands has helped in establishing
  54. his portfolio beverage bottling contracts with major beverage
  55. dr. Pepper has a wide variety of beverages
  56. which is based in a popular brand. Strong brand repetition and high brand awareness
  57. weaknesses his limited share and most of the
  58. I'm sorry. Mr.
  59. Alright,
  60. weaknesses is limited share and most of the brands that makes
  61. it difficult for the parent company to make ultimate decisions.
  62. Strong competition from the presence of global established brands opportunities
  63. is newer markets to tap globally like its competitors,
  64. expansion of businesses and diversifying and new categories,
  65. accusation of other bands and hands market position
  66. and threats is competitive pricing of
  67. the competitors are lowering their profit margins
  68. and absence of brands from the retail shelves due to poor distribution networks.
  69. Our brand name is sexy.
  70. Our slogan is
  71. tastes like christmas
  72. probably patch the drake will come in and all
  73. in an all black candle essebsI written in white,
  74. green and blue all over
  75. product mix.
  76. We would add different flavors like christmas, blast vanilla, lime, raspberry,
  77. lemonade orange and many others
  78. create an example of advertisements.
  79. Steph curry,
  80. gets put in the game and makes the three
  81. game winning three and takes a sip of substance A
  82. it says if you want to stay ready, you better drink Pepsi.
  83. Uh one example of a sales promotion is sexy comes out with a deal that is bio warm,
  84. get 50% off so they would buy a 12 pack and get 50% off the next 12 pack.
  85. Um promotion reflects the brand image because if
  86. you don't promote your product good enough,
  87. you're not going to get people to buy your
  88. product because you don't have a good brand image
  89. pricing, there were a lot of customers trying to buy.
  90. So we made the price low so they can afford to buy more than one.
  91. This impacts our marketing mix because we are selling them for a cheaper price.
  92. So this impacts our marketing mix by getting more people to buy it
  93. for an affordable price.
  94. Our our distribution is that we can get our product out by
  95. instagram and Snapchat and we can have all the young people influenced
  96. all the young people influence the drink.
  97. Our product, we sell our products at your local,
  98. at your local corner store or grocery store
  99. and that is it for the subsidy