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by julia osborne2 views·Updated May 23, 2022
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  1. Hi,
  2. my name is Julia and today I'm going to
  3. be talking to you about the special events industry.
  4. So first of all, what is considered a special event.
  5. A special event is a gathering designed to celebrate
  6. honor, discuss self
  7. teach about, encourage observe or influence human endeavors.
  8. The special events sector of the hospitality industry
  9. includes but is not limited to private events,
  10. sporting events, public events and fairs and festivals.
  11. A private event is going to be something like a wedding or
  12. any other sort of party that's not open to the public,
  13. but just a private party by a member of the public.
  14. A sporting event is going to be anything put on by the N. B. A. The MLB, the NFL,
  15. anything like that. Any sort of conferences,
  16. interviews. Um party
  17. is going to be a special event related to the sporting events.
  18. So that's a whole other category in itself.
  19. We have public events,
  20. anything that's going to be like your street fair, concert in the park,
  21. anything put on by the city or for the public
  22. as well as fairs and festivals. Everyone loves affair.
  23. We have festivals like Coachella, stage, coach,
  24. everything like that is going to be a special event as well.
  25. So really it's a very diverse industry, there's many subcategories within it
  26. and there's always a lot going on.
  27. So this is just some examples of special events
  28. since the special events industry is so broad and so diverse,
  29. it is very important to keep up with current trends at all times.
  30. One of the trends that we're seeing a lot of right now is hybrid events
  31. Due to the rise of COVID-19, everything that happened with the pandemic,
  32. it became unsafe to host a large number of people in a personal setting.
  33. So we kind of had to shift the industry as
  34. a whole and that brought us into hybrid events.
  35. Hybrid events are going to be something where some members are brought in
  36. via zoom or any other online platform on a screen like that,
  37. some people are still there in person but it is not at capacity,
  38. way less people than before. Kind of a mix of online and in person meetings.
  39. Another adaptation of this is the fully virtual meeting.
  40. A lot of events have just completely shifted online,
  41. focusing on getting guests that full experience in a virtual format.
  42. A way to avoid that shift to the virtual world
  43. is with the use of micro events.
  44. A micro event is going to be something that is a very small event.
  45. You still have all of the elements that you would have
  46. in your regular, you know, large event,
  47. just with fewer people on a much smaller scale,
  48. therefore making it safer for everyone
  49. and you're still able to have that in person,
  50. ceremony or celebration that you wanted without risking anyone's safety.
  51. Another example of a trend in the special
  52. events industry that is really popular right now
  53. is going to be marketing or pr events,
  54. social media influencers have kind of influenced the industry as well
  55. and that has led to the rise of social media marketing and pr events,
  56. You'll see a lot of these kind of like revolved best, for example,
  57. a festival put on around the time of Coachella, sponsored by the brand revolve,
  58. that gains a lot of attention and there's a huge fun event put on by them out there.
  59. We also have amazon influencer trips most recently,
  60. they went to Mexico and had a huge sponsored event out there,
  61. got a lot of social media attention as well.
  62. Another trend that we have been seeing a lot recently is
  63. kind of the trend of no trend,
  64. uniqueness and nonconformity,
  65. so basically, kind of
  66. everything being different, doing something personal
  67. to you that really like
  68. is a wow factor that no one has seen before.
  69. Um that is a huge trend that we're seeing right now,
  70. kind of pushing the boundaries here.
  71. So,
  72. one example of that is Kourtney Kardashian's recent
  73. wedding to Travis Parker out in Italy,
  74. it was sponsored by Dolce and Gabbana
  75. and that kind of became a whole event in itself, they had a pop up shop, they had,
  76. you know, all the paparazzi out there
  77. and the whole thing was a sponsored event,
  78. so that's just one example of a huge nontraditional event
  79. um with her wedding dress and everything like that, prior to that,
  80. her elopement in Las Vegas,
  81. that's just the most recent
  82. public
  83. um example that comes to mind here, but that's kind of what we're going for.
  84. Another way you could do this is with something here,
  85. like a colorful wedding dress a lot more popular recently or, you know,
  86. the elopement scenic wedding
  87. kind of like a lot of people have been going on hikes out there,
  88. getting married out there,
  89. so that's just another example of how that trend has been influencing the industry.
  90. Another trend in the industry that deserves its own slide
  91. is the trend of sustainability in the special events industry,
  92. sustainability is about decreasing waste and increasing efficiency.
  93. There has been a major increase in demand for sustainability in recent years.
  94. Eco friendly events
  95. with an emphasis on reuse recycling and leaving a low carbon footprint
  96. are more in demand than ever.
  97. There are many small ways and events can become more sustainable.
  98. One way that your event can become more sustainable. The easiest way
  99. is to ensure that there are multiple recycling cans placed all over the event.
  100. If people see it,
  101. they're going to use it and it will be better for the environment in the long run.
  102. Another way that you can do this is by reducing your carbon footprint,
  103. having more events in local areas, reducing travel,
  104. um keeping carbon emissions low
  105. or having more frequent events
  106. um is a great way to do this as well.
  107. Another way you can ensure sustainability is using local produce,
  108. serving local food at your event,
  109. um collaborating with small businesses to
  110. make sure that everything is sustainable and
  111. locally grown is another way to help
  112. the community and ultimately ensure sustainability.
  113. In the long run,
  114. In conclusion, the special events industry is abroad and ever changing one.
  115. The diversity of the industry is something that's truly beneficial
  116. and super exciting because something new can be presented every time
  117. the future is promising,
  118. and there's so many exciting developments
  119. taking place in technology and other avenues
  120. that
  121. it's really something to learn every day in this industry and ensuring that all
  122. events are impactful and transformative is the
  123. key to hosting any successful event.
  124. Thank you.