Nature Threatened

MH
by Mario Hill3 views·Updated Nov 18, 2023
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  1. My name is Damaris Willis Payne.
  2. And today we're going to be analyzing an ad regarding recycling
  3. over the course of this ad analysis,
  4. it will include the audience. The ad is targeting
  5. the purpose of the ad. The appeal the author uses towards the audience,
  6. the visual aspects of the ad and the context of the ad.
  7. The audience of the ad is everyone,
  8. everyone is targeted from this ad because recycling is bound by no age,
  9. anyone can recycle.
  10. Therefore, this message is meant for all people to see
  11. this message also used a fairy tale type speech
  12. in order to present the information
  13. at the bottom of the ad.
  14. It states once upon a time, there was a bottle that could have been recycled.
  15. Everybody understands fairy tale language from kids all the way to adults.
  16. The purpose of this ad was created to encourage people to recycle.
  17. The author uses the information
  18. to make the reader feel like they can change the story
  19. of trash ending up in nature.
  20. As stated before
  21. the text at the bottom states.
  22. Once upon a time, there was a bottle that could have been recycled
  23. and then all the way at the bottom,
  24. it says sort your ways to change the story's
  25. ending.
  26. Therefore, the author is stating
  27. that you
  28. have the power, anyone has the power
  29. to change the story
  30. of bottles and other ways ending up in the middle of nature.
  31. The author uses all of the different um rhetorical appeals
  32. starting with logos,
  33. logically thinking this bottle does not belong
  34. in the middle of this beautiful scenery,
  35. pathos with emotion.
  36. This bottle being in the middle and out of place in the middle of this nature creates a
  37. feeling of confusion because it does not belong here.
  38. Ethos.
  39. Ethically, recycling would be the right thing to do when given the opportunity to
  40. and Kairos,
  41. the author is creating a sense of opportunity
  42. and timing saying you can change the story
  43. by just recycling.
  44. The author uses all these techniques to appeal to the audience in a better way.
  45. The author has a very
  46. detailed background of nature.
  47. The art that is used
  48. to show the nature is very, very well drawn.
  49. The art of the bottle is also very detailed but it's made
  50. so to be out of place from the rest of the picture,
  51. the light seeping through the trees shining down on the bottle
  52. is also trying to emphasize that the bottle is out
  53. of place and gives it more of an importance.
  54. The colors that were used in
  55. this picture include green for nature
  56. and growth and prosperity of the plants.
  57. The white
  58. used for emphasis and purity but is shining on the one thing that is out of place
  59. and the brown was used for earthiness,
  60. obviously because of the earth
  61. is made with the dirt and soil and starts with dirt.
  62. The context surrounding this ad was for an
  63. outdoor campaign to encourage people to recycle.
  64. The campaign was launched September 19th in France
  65. and ultimately
  66. helped recycling in that area of the world
  67. to conclude the analysis,
  68. the ad was created in order to encourage others to recycle.
  69. It targeted everybody.
  70. All of the appeals were used by the author. In order to appeal to the audience,
  71. the artwork was very great in detail
  72. and a lot of people to get the full visual of what the ad wanted.
  73. And finally,
  74. the ad
  75. simple yet powerful was able to bring the message home that you should recycle
  76. in order to not have trash end up in the middle of beautiful nature.
  77. Thank you.