Mr. Meyer's

AW
by Austin Wermeling2 views·Updated Nov 23, 2020
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  1. Alexa play.
  2. The boys are back in town.
  3. The boys are back in town by Thin Lizzy from
  4. Austin's Apple Music.
  5. Today I will be presenting an innovation idea for Mrs
  6. Meyers business to expand their target market for their personal
  7. care category.
  8. Mrs. Meyers has a significant opportunity to expand its target
  9. market to attract both female and male consumers.
  10. As today, most fragrances are female favored floral scents.
  11. The problem is that Mrs Meyers only offers floral based
  12. fragrances, limiting its target market to focus more so on
  13. female shoppers understanding that the market will be favored for
  14. females. Regardless, Given that females air typically the shoppers of
  15. the household, it would still be a huge missed opportunity
  16. to not pursue fragrances for men.
  17. Way will launch men's line for Mrs Meyers personal care
  18. items and brand it.
  19. Mr Myers, we will focus on personal Carolina on our
  20. personal Caroline and expand pending success.
  21. The video games market market for Mr Mr Myers would
  22. be the same for Mrs Meyers, but targeted towards men
  23. instead of women.
  24. This means young adult to mid age men looking for
  25. a natural, great smelling personal care product.
  26. This would open up our market exponentially.
  27. Way will use existing resource is from her company to
  28. compile a fragrance team Thio create the best three fragrances
  29. for men's line will promote the new launch on social
  30. media, sports and men's favorite podcast and via commercials during
  31. sporting events.
  32. Touch the idea will be tow.
  33. Launch our three most used personal care items.
  34. Hand soap bar soap and body watch.
  35. If successful, we can roll out to our other product
  36. forms. Initial fragrances Ideas are the great outdoors that gives
  37. off that smell of wilderness.
  38. Ocean driftwood, which is a clean, relaxing smelling fragrance, and
  39. charcoal embers, which will replicate many men's favorite smell.
  40. Yeah, finally, the team will be created in house, using
  41. our Mrs Meyers and Glade fragrance.
  42. Seems both r and D and marketing will be key
  43. for this innovation.
  44. Thank you for the time and consideration of the new
  45. Miss Mr Myers product line.
  46. Was it back in town, little boys and back in