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by Haley DeMarrais3 views·Updated Dec 13, 2021
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  1. this is my target versus walmart presentation.
  2. Um Target and walmart are two
  3. stories that have completely different environments,
  4. People prices and even employee and customer behaviors within the store itself
  5. at walmart, you will tend to see blue all over the store. Um That's just what
  6. they're kind of color scheme is, is blue.
  7. Um
  8. So you'll see employees wearing a blue shirt
  9. or something that has an identifiable walmart logo.
  10. Um You'll tend to find um more casually dressed
  11. customers there.
  12. Um You know, and we've all seen the crazy pictures of
  13. walmart customers and that's just what
  14. because of those pictures, that's what people associate walmart with is
  15. crazy dress customers, crazy customers,
  16. all that good stuff.
  17. Um So actually a big difference with walmart sources here in colorado,
  18. you'll tend to find customers dress,
  19. you know, however, like they just rolled out of bed,
  20. they're going to the store to get some milk, but in texas,
  21. especially in el paso texas, people will dress up so they will look their best try to,
  22. you know, make some kind of
  23. work to their appearance when they actually go
  24. out and even if they're just getting milk,
  25. they'll put on a full face of makeup dress nice
  26. just to go to walmart.
  27. Mhm.
  28. Yeah.
  29. Um So a target,
  30. They, same thing like before walmart
  31. and Target are very big superstores, so you can find anything that you
  32. could possibly want
  33. at this store.
  34. Um
  35. Staff members are very easily identifiable with the red shirt.
  36. Um Obviously there's shopping carts are red.
  37. If you look anywhere above the story, you'll see red.
  38. So targets color is right. Um
  39. They tend to have better to rest customers.
  40. Um So customers were actually taking appearance into or they'll
  41. put thought into their appearance when they go to Target.
  42. Um
  43. And Target, they tend to have more of a warm lighted
  44. light.
  45. Um It was that it makes the brain feel like it's more relaxed
  46. compared to a cool light, which walmart has,
  47. so when customers are feeling more relaxed and
  48. you know, they're going to be in a better mood.
  49. Yeah.
  50. Yeah.
  51. All right.
  52. So same thing with walmart, you can see all the blue scheme,
  53. you can see that that employee is wearing a
  54. blue shirt and the employee is wearing a walmart
  55. west.
  56. Um This is an actual case in colorado that happened, I believe it was inglewood,
  57. but
  58. what happened is a man in the red shirt had hit them in
  59. the blue shirt with his cart spit on him and then the men,
  60. the employee
  61. knocked him out.
  62. Um That is just one of the very few things that you will find
  63. happening at walmart anytime walmart is in the news,
  64. it's typically for something bad that has happened.
  65. Um
  66. But if you see Target be featured in the news is typically about like
  67. their sales are shoplifting.
  68. Um skim like scam gift cards, you're not gonna find very violent behavior
  69. with Target's name on it.
  70. Um You typically find that with walmart and that's another thing that
  71. people associate walmart with is the violent bad behavior of their customers.
  72. Um walmart depending on which one you go to. They tend to have little friends stores
  73. um and not just tailors to what that certain place needs.
  74. So if they need a restaurant they'll put in a restaurant, they need a bank,
  75. they'll put in a bank.
  76. Uh Some of them even have nail salons, uh posted postal service,
  77. whatever it all goes off of what that place needs.
  78. I think even one of the peasant hair salon here. Yes,
  79. so um
  80. that's I really like that about walmart.
  81. Uh huh.
  82. So at wal mart
  83. they tend to have all of their products more compacted and put more together.
  84. You'll see that there.
  85. Sorry?
  86. Um You'll tend to find that walmart there uh aisles are actually very
  87. close together and that so then they can carry a lot more product.
  88. Um
  89. And that's just something they can keep up with the
  90. amount of people that they're getting in throughout the day.
  91. You know,
  92. if they have a lot more items and obviously they're going
  93. to have their prices a lot lower because supply and demand.
  94. Um But there
  95. they tend to have low prices
  96. because their target audience is low income families. Um
  97. You know, it's
  98. to help those
  99. who don't have a lot.
  100. Um
  101. So this is an older picture of what walmart used to look like.
  102. Obviously you can tell that a little bit because they
  103. have a more modern kind of feel to them now,
  104. I don't like it,
  105. but um
  106. Walmart 10, they tend to be a big superstore, you know,
  107. having everything that you need.
  108. Um groceries, toys
  109. ya da ya, da yada, like I said before.
  110. But um walmart, they have little
  111. super little stories called walmart neighborhood market place
  112. and with those, it's basically like a king Soopers,
  113. but it's just
  114. lower prices.
  115. So um
  116. they tend to build those in places where
  117. people don't have an easily accessible grocery store
  118. Um or there is one
  119. but they just need it
  120. with the area,
  121. they can't afford it.
  122. So they built the walmart neighborhood market place there.
  123. I really, really like this chart because I feel like it gives us so much information.
  124. Um Obviously you can't see that well in this video,
  125. but if you look at my slide you'll be able to get a little bit better.
  126. This chart uses red and blue because that is the colors that they are associated with
  127. former husband. You everywhere, Target has red everywhere.
  128. Um
  129. Obviously the difference in generations. So um walmart, they tend to have more of
  130. gen X. And Target has more millennials and gen Z shoppers.
  131. So with that difference in um generations, you will find different products,
  132. walmart tends to have more
  133. adult
  134. kind of
  135. clothing.
  136. Um
  137. Just everything I guess.
  138. But Target, they tend to have a little bit more of a kind of playful
  139. um
  140. Youth I guess kind of
  141. products they have stuff that is more appealing to
  142. young adults and teens compared to older generations.
  143. Um
  144. This is overall information for Target and walmart
  145. and
  146. Target, They typically don't have a lot of
  147. rural
  148. customers because they don't
  149. have a lot of sores. Walmart is one of the biggest box chain superstores that
  150. is in America and they tend to build in more of the scarce
  151. kind of places like they'll build in small towns
  152. to help them because they have nowhere else to go.
  153. So that's how they get a lot more rural customers
  154. is because they build in the small towns with small incomes
  155. and yeah,
  156. walmart and Target are similar in some of their ways, but different most of them.
  157. Um walmart tends to bring in more low income
  158. families and attracts violence along with their stores,
  159. but you can find walmart in any big city, small city, wherever you can name it.
  160. Target tends to have a more higher income um
  161. target audience and they tend to have more younger,
  162. better dressed shoppers compared to walmart.
  163. Um And Target is just,
  164. they have a lot less stories because they build in the higher income places.
  165. So thank you for watching my presentation and I hope
  166. I did well. Um yeah,